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Emercury Provides High Quality Bulk Email Delivery Services

August 26th, 2010

Increase in market share helps organizations to grow. The only way to attract more and more customers to buy your products and services is through promotion. Today’s competitive environment makes it essential to have email marketing services for bulk email delivery,to the masses. This will help you to make your product popular among your potential customers.

Communication is important

Your quality products and services will fetch you nothing till they are sold. To sell them you need to inform your prospective customers about them. No one does this task better than our professionals at Emercury.Net. We understand how important it is to communicate the right message at the right time, to the right person. Our professionals are best at bulk email delivery and other email marketing services. We provide services to all types of businesses. So, if you want to establish your brand name in global markets, you can rely on us for your needs.

Customer is the king

If you already have a large customer base and aspire to increase it even further, Emercury.Net is the right place for you. We are experts in bulk email delivery services and have efficient professionals who can handle any number of emails. A constant watch on customer feedback is essential to maintaining good customer relations. Our professionals are skilled enough to manage all your existing customers and convert your potential customers.

Affordable and high quality services

We provide high quality services at the most competitive prices in the market. Apart from normal bulk email delivery services such as software development, tracking mails, and list management, our professionals are ready with many other innovative ideas to create a difference. For instance, we have come up with a new aspect called an email calendar to make a new addition to our existing bulk email marketing services package. So, if you are looking for service providers who aspire to exceed your expectations, Emercury.Net is the best choice for you.

Bulk email marketing is sure to make your business touch great heights. So, do not waste time and get ready to increase your customer base with us.

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Tips to Choose Best Bulk Email Marketing Services

July 29th, 2010
The competitive economy has made it essential for almost all businesses to opt for email marketing services. It is an effective way to reach millions of prospective clients and customers online. This article talks about certain points that should be kept in mind before choosing a bulk email marketing service provider.

Assess your needs

It is essential to determine in advance the type of services you require. Before you go in for email marketing services, you should be very clear about your promotional needs. Auto-responders, monitoring tools, and shopping carts are some of the services you can choose. You should decide, well in advance, what type of email marketing service is consistent with your promotional requirements.

Background verification

Before you hire bulk email marketing services, do not forget to do a background verification of your chosen service provider. You also can have a look at their past assignments to find out if they are efficient and have talented professionals. Make sure they provide you with an updated list of emails of potential customers in order to increase your market share. Internet is the best way to gather information about various service providers and compare them in order to find the best service provider for your needs.

Other points

It is advisable to enquire about the methods and techniques employed by your chosen email marketing firm. You should pay due attention to their pricing structure. Try to look for reputable companies that offer a short trial period to let you assess the level of their bulk email marketing services. It also is essential to enquire about the steps your email marketing service provider takes to control SPAM. Read the terms and conditions of your service agreement carefully in order to avoid any nasty surprises.

Promoting your products or services via email helps you to spread your business globally. Once you are convinced about the good reputation and efficiency of any email marketing service provider, do not hesitate in spending a little bit more for their services. The long term benefits of email marketing are sure to be enough to cover any extra cost you have incurred for online advertising.

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Improve your email marketing campaigns

April 23rd, 2010
How do you improve your email marketing campaigns?

Let us first discuss why most email campaigns fail.

Indistinct offers– The benefits of your offer are not clearly stated to the recipient due to a poorly developed offer or improper formatting of the email. These will appear more like announcements, rather than an email providing something of interest to customers. The recipients will promptly delete such messages.

Feeble offers– This is ordinary. The vendor believes their email campaign is solid; their company recognizable; and they do not need a quality offer to achieve results. This is incorrect.

Advertisers do not understand what their customers want– You need to know your customers are always asking:  “What’s In It for me?” Does your campaign support what your customers actually want? Do you express this to them clearly?

Do not settle for awful email marketing campaign results!

  • You can learn how to get your email marketing campaigns attention.
  • You can discover ways to stand out from the rest.
  • You can find out what top email marketers know that makes all the difference.
  • You can stop wasting 75% of your budget on emails that are never read!

There is a great deal to learn about email marketing, so begin today.

A survey showed that business-to-business (B2B) email campaigns have greater open rates than business-to-consumer (B2C) campaigns. Sometimes the user who receives the text format of your email is not counted in the open rate calculation. This is because as a rule only HTML mails can be tracked down. It is important to note that sometimes the ‘from’ field is unclear. People tend to delete vague mails.

A simple email marketing campaign can produce significant results quickly. Once you have mastered the basics of targeted email campaigns, it is time to integrate a few advanced techniques to improve email marketing. You must refine your email campaigns based on results. The popularity of content is not the only type of data you can learn from. As we have discussed in the past, look for patterns in the times and days you send your emails. Divide your email list into groups based on a common factor. For example, you could segment your list based on age, gender, or past buying behavior. Do not be afraid to test your groups to see what produces the best results; i.e. send your groups different subject lines to determine which is more popular and which garner the most results.

Determining the purpose of your email marketing tells you what kind of email messaging you should be sending. Email marketing activity is also subject to constant changes in advice, approach, and technology. Given this subjectivity, your campaign can easily lose its direction, its intended purpose lost, thus rendering your time and investment as ineffective. Many email marketing campaigns send out the wrong type of message. Once you decide your email campaign goal, and the elements needed for your message, determine the format your email messages should follow. Here are some email formats which businesses have found successful. However, be sure the positives outweigh the negatives, as far as the structure you are employing.

Email newsletters

The email newsletter involves a little more commitment than an immediate action-driven email message. It needs to be more informative and useful to your readers than a direct marketing email. Email newsletters need to be sent with regular frequency to be effective, and that is where the challenge begins for many companies.

The best advice for any businesses sending email newsletters is to start out slowly. A monthly or even bimonthly email newsletter would not be considered an over-aggressive frequency. Newsletters are not a direct marketing tool. In other words, you risk a high unsubscribe rate if you promised to send email newsletters to customers and started sending email ads instead.

Announcements

Non-profit organizations should be using email to announce almost anything new about their mission.

Service-based organizations usually find the announcement format easier to compose. This approach usually requires a little creativity, but it continually keeps your message and services in the minds of your clients.

Printable email coupons

If you sell clothing, books, or even gift memberships, email coupons can be helpful. They are typically issued either as an online coupon code, which can be used on a website ordering form, or they can be in the form of a printable coupon. Printable coupons can be simple PDF files or they can be web-based, HTML documents composed using minimal design features, for easy printing.

Common elements of a printable coupon include your organization’s logo, specifics of your offer, your phone number, street address, the URL address to your website, and an expiration date.

Surveys

Another format of email campaign is the customer survey, using email to invite supporters to participate in a short survey about their recent experience with your business.

Define your purpose

Define the goals of your email campaigns ahead of time, and develop appropriate email messages that will best help you succeed.

*Did You Know– 71% of the top 360 U.S. companies (as ranked by D&B) offer an email opt-in on their website.

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You too can have a good email list

April 23rd, 2010
It is said that building an email list of contacts for your campaigns is one of the most important pieces in the email marketing puzzle.
Creating an email list of contacts does not have to be a burdensome and confusing process.

Here are some tips I researched to assist you, in creating email lists:

1. Offer an incentive to join your email list.
This can be a product coupon, a free sample, an industry whitepaper, or an invitation to an event.
2. Host a contest for subscribers.
Give your subscribers the opportunity to be entered into a drawing, sweepstakes, or other contests.
3. Reward your customers who refer their friends.
You could launch a new email marketing campaign for the “Refer a Friend” program, or simply highlight the program in your existing messages.
4. Make it easy to sign up.
Your customers likely lead hectic lives, so require them to provide as little information as possible to make the process quick and efficient.
5. Reassure your subscribers that their personal information will be kept private and safe.
Respect that promise by not sharing subscribers’ information with any other parties or businesses.
6. Ensure your signup form is prominent on your website.
If you are placing a signup form on your site, be sure it’s easily accessible on the homepage, as well as on other pages of your site.
7. Make sure your subscribers can easily share your messages.
Allow your subscribers to forward your emails to others. You can also provide the ability for your subscribers to share your email content on social networks such as Facebook, MySpace, and Twitter.

If you want to build a list fast, you are going to need discipline.

You must do your homework. If you are going to have a successful business, you need to have extensive knowledge. The only way you are going to make money online is by offering something of value. Everyday people are looking for solutions to a problem. What you need to do is find out what their problems are and then you can provide a solution. List building is an art that should be practiced. Target your market and provide content that delivers.

Make sure your page is converting. If you want to build a list fast, you need a lead capture page that converts your visitors into subscribers at about 30%. So, if you get 1000 visitors to your page, 300 of them should subscribe to your mailing list. Always test and make changes to your pages for the best conversions. The three things you should focus on are the headline, your bullet points, and your call to action. Your headline is probably the most important part of the page. A good headline should compel your visitors to keep reading the page. Your bullet points should be benefit oriented and not include features. People will not opt-into your list for features, but they will do it for benefits. List what they will receive for subscribing to your mailing list.

Submit articles for traffic. The best quality traffic is generated from articles. This is because articles are helpful and informative. So, your traffic is much more targeted and qualified to be on your list.

Here are some additional items to consider:

  • Get Signed Up With An Auto-responder

This is your personal assistant in the online world – a very important list-building tool. This piece of software will automate all of your emails, allowing you personal time and freedom.

  • Provide VALUE

Your goal is to come up with a series of emails that will give your subscribers VALUE; this is a key to your success. They came to you because they’re ready to learn something they don’t already know. You need to become that go-to maven in your niche. The purpose of your email series is for that subscriber to know, like, and trust you.

Understand your subscribers are willing to buy; they just need to know from whom to buy. Build that relationship and become that person they choose.

A good strategy is to fill your auto-responder up with weeks of emails, and they will be sent on your behalf.

An auto-responder service is your bloodline to your business and should be part of every email marketing campaign.

  • Capture Email Addresses

A Squeeze page has one goal in mind, and that is getting contact information from your website visitor.  If you want to know how to make money with an email list, you need a squeeze page.

An effective Squeeze page with boost your list building efforts and grow your email list.

*Did You Know– Studies found that 41% of consumers have changed an email address at least once in the last two years, with 15% of that group changing email addresses two or more times in the last two years. Consumers reported that the leading cause of email address changes were ISP switches.

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Internet Spending, not just a suggestion anymore!

January 20th, 2010

Spending a portion of your marketing budget on Internet Strategies is no longer a suggestion; it is a necessity.


The rules vary by industry and by market. One cannot simply say your marketing budget should be a specific amount and be confident that it is the magic formula. The Counselors to America’s Small Business (S.C.O.R.E.) and the U.S. Small Business Administration (S.B.A.) define the variable for a proper marketing budget to be between 2% and 10% of sales, noting that for B2C, retail, and pharmaceuticals, these budgets can exceed 20%.

If you are an internet based business then you will be spending more for online marketing. If you are a brick-and-mortar business then you will allocate less for your online marketing. Either way you need to accept the fact that online marketing is the only way to succeed.

So again you ask – What percentage of my marketing budget should I allocate for online marketing? Unfortunately, there is no short answer; it is more about using the resources you have in the most effective manner. The accurate answer to the question is as much as you can once you have proven to yourself that it works, using the conversion tracking you can see how much each sale has cost you and from there you can work out the profit per $100 you spend on advertising and work out your marketing budget from there. Remember, marketing efforts should have a direct impact on revenue. The budget is a proportion of last year’s actual sales, or next year’s forecast sales.

Try this scenario:

The approach will be to think about what you are trying to accomplish and build your budget around that goal. For example, if you are trying to lead the market in a service priced at $2000 month you could spend:

1. 10-15% of Estimated Sales: 2000 x 50 sales per month x 10-15% = $10,000-15,000/month.
2. For the objective grow sales 20%: You could figure that $10,000 = 50 sales and therefore spend $12,000 and expect 60 sales.
3. You could research a competitor and discover that they spend $9000 therefore you could win if you spent $10,000.
4. You could realize that you only had $10,000 to spend and just do that.
5. You could do a ton of research and modeling and come up with $10,000.

Here are some Trends to consider:

Search Engine Optimization (S.E.O.)
Websites with relevant content and credible links will continue to rule the search rankings in 2010. As the volume of web content continues to grow, consumers will demand even more relevant and personalized search results. That means search engines will be looking for more relevant and personalized content from publishers and brands.

Make sure you allocate a portion of your budget to testing content, keywords and links that are targeted toward niche audiences. Test keyword and link placement in social media and mobile websites, and refresh the content you dedicate to search engine rankings. Once the search engines have tested these new search targets and revealed some concrete standards, you should be prepared to invest accordingly.

Paid Search
Consumers will use search engines in 2010 as a primary means of finding products and services to fulfill their needs, and they will still be clicking on relevant ads. Search advertising prices will remain reasonable, and average returns will remain comparably high as larger companies with decreased search marketing budgets continue to allocate resources to lower-cost S.E.O. tactics in hopes of attracting visitors at lower prices. You should consider investing in the highly qualified leads that paid search is capable of producing for your business.

Email Marketing
It is not hard to justify an investment in email marketing when the cost of sending emails is so low. The low cost is not the only reason to send email. Most consumers consider email to be their primary form of communication.

Email marketing will become more powerful as email service providers improve social media integration, search engine access to archived emails, auto-responders, and new integrated applications. If you do not already use an email service provider, invest in one in 2010. If you already use an email service, invest in your email list and in producing valuable content to nurture leads and attract repeat customers.

The cost of building a permission-based list is likely to stay the same in 2010 as it was in 2009, but more than one-third of consumers changed at least one of their email addresses in 2009 due to job changes or other economic factors. Spend more time and money in 2010 focused on keeping your email list current.

Social Network Marketing
Social media has one redeeming quality for marketers – tons of visitors. This is enticing if you are a major brand, but profitable interaction will continue to be the exception for small businesses in 2010 rather than the rule. A good test of your social network marketing potential is to survey your current customers to see how many of them consider social networking to be a primary form of communication. You should probably experiment with a Facebook fan page and a Twitter page if you find that a meaningful percentage of your current customers indicate an interest in following your business.

Blogging
If you are writing a blog to help with search engine rankings or to inform existing customers, you should continue to test or invest. However, if you are blogging in an attempt to attract new prospects and convert them to customers, 2010 will be a year that exposes the blogosphere’s vulnerability to the law of averages. Converting prospects into customers depends on driving visitors to content that maximizes conversions, and that means your conversion rate is only as good as the content on your landing page. Instead of blogging to convert your website visitors into customers in 2010, work hard to test and develop great landing page content.

Website Presence
Advertise the location of your website content by placing ads on other high-traffic websites. Driving visitor traffic to your website is not the way to go for 2010. Instead, you need to spend 2010 driving your website content to the visitor traffic.

To take advantage of content in 2010, your website content needs to be nested in as many content aggregation websites as possible. For example, a lot of people search for videos on YouTube. If you have a video on your website and it is not also on YouTube, people on YouTube will not bother searching for your website.

Mobile Marketing
Mobile marketing is about marketing to people through their mobile phones and smart-phone devices. Small businesses have not had much of an opportunity to engage consumers on mobile devices, but 2010 has the potential to change that.

Demand is increasing dramatically for mobile applications and mobile web-browsing due to wider adoption of devices like the iPhone. As more people adopt these phones and features in 2010, look for small-business marketing services to start providing lower-cost mobile marketing solutions like text messaging, mobile e-mail marketing, mobile websites, and mobile application development.

Coupons, Discounts, and Savings
This one is not entirely an internet marketing trend, but it is important enough to mention because of the economy. 2009 was another tough year for retailers, and consumers are so accustomed to shopping for deals they might begin to expect the deep discounts currently available to continue. If you are engaged in heavy discounting to attract sales and survive the economic downturn, you will need to spend 2010 slowly weaning your customers off your lower prices, assuming the economy recovers. Changing expectations will not be easy, so try switching discounts for special privileges like loyalty discounts, free upgrades, and other offers.

Internet marketing trends develop quickly, so expect new and exciting trends to emerge in 2010. Stay focused on attracting repeat business, deepening your customer relationships, and solving problems for people.


*Did You Know – Nielsen Ratings say that research shows people are 31% more likely to recall an ad online than on television.

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Email Marketing and Cloud Computing

December 23rd, 2009

Let’s discuss Email Marketing and cloud computing.

As cloud computing rolled onto the marketing landscape in 2009, email became more critical to marketing success. Cloud computing allows marketers to connect business-critical systems without having to invest in new infrastructure, train new personnel, or license additional software. But what is the point of building these complex, customized clouds if you cannot actually leverage the data housed within?

Therefore we have entered a new role for email.  As you integrate CRM, Web analytics, lead development, and other systems using cloud technologies, email should be at the core of your integrated marketing strategy. No other one-to-one messaging medium better lets you harness the power created by cloud computing and turn it into measurable marketing ROI.


While reports vary these days on the exact level of demand for cloud computing by businesses, it is clear there is a general interest if the features and cost are right and the risks are reasonable. In the short term, the organizations looking for effective new business strategies in the downturn are finding that cost is a compelling argument for cloud computing, especially for transitioning non-critical IT operations or to inexpensively harness cloud computing for resource intensive but low-risk tasks like software testing.
The real question for many IT departments is whether the cost of transition to an external compute cloud will be low enough to benefit from any medium-term savings. That process might be costly enough in itself to delay any significant ROI by outsourcing to the cloud.

Once your systems are connected via cloud technology, plug in your email platform and extend the power of your integration by making the rich data inside your cloud actionable.

Cloud computing reduces operational expenses. Also, just like email marketing you only pay for what you use. Being cost-effective, these technologies will continue to attract businesses.

With cloud computing, businesses do not need to set up a team to handle system updates and back-ups. Automation is one of the biggest attractions of this technology. Also, cloud computing does not require a dedicated team at the business’ end to look after it; internal resources are released to handle higher-priority tasks.

Comparatively, the most obvious reason why most people try email marketing is because it is profitable. This is mainly because of the following attributes:
  • Low Cost. Communicating via email has many of the advantages of traditional direct mail or print advertising but with much lower costs. When you add email to your marketing strategy, you spend less time, money and resources.
  • Global reach. No matter where you are or whom you need to reach, targeted emails pave the way. Borders are no obstacle in email marketing.
  • Speed. Email lets you deliver your message directly to the people (unlike with websites, where you have to wait for the people to come to your message).
  • Highly Personalized. Email enables you to personalize and greet every person you target. This helps in creating a special bond with your potential customers.
  • Interactive. You can innovatively initiate campaigns using video, music, quiz, game, and graphics to grab their attention and interest immediately.
  • Tracking and testing. Special tools are available that accurately measure click-through rate, generate tracking reports for emails that are successfully received, or check if the email was read or not. You can also test different subject lines, calls to action, use of images, etc. All these can help enable you to hone your techniques and improve performance and asses the success of different email campaigns.
  • Targeted marketing. It allows you to send targeted messages to specific individuals or market segments and select based on geography, age, income, and other parameters.
  • Opt-in or unsubscribe options. Emails contain opt-in and opt-out options which help you to shortlist your prospects and reach only the ones genuinely interested in your offerings and require your services, solutions or products without bothering those who do not.
  • Build better relationships. It reinforces relationships, loyalty and trust when emails deliver valuable content to recipients.
*Did You Know – According to some cloud computing experts; as cloud computing continues to grow, many of the successful providers will want to expand even more, which will involve buying up the smaller guys.  Therefore, there will be less small providers and more big consolidation. As consolidation occurs market value will increase and more VC-backed startups will sprout up.

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When is the most effective time to send your emails?

November 13th, 2009
Good for you – you have decided to embrace the necessity for email marketing. It is a wise choice.

There is an old adage that says – ‘Timing is Everything’ – this is true in life as well as email marketing.
So when is the most effective time to send?

Our research, here at Emercury, shows the best days are Tuesdays, Wednesdays,and Thursdays. The reason these days are better (for businesses) is simple – during Saturdays and Sundays your audience is not in the office. We suggest, on Mondays, you allow existing and prospective customers to get caught up after their weekend. Monday tends to be a day when there is a multitude of internal work and organizing to complete. In other words – leave them alone.
What about Fridays? People are generally in a good mood. They are more likely to reciprocate a quality solicitation – right? Wrong! They are closing out the week, and their minds can be elsewhere. Too often a project commencing on a Friday can be overlooked Monday.

I want to reiterate, so you follow this formula — the days to send to your subscribers are Tuesday, Wednesday and Thursday. Since these days are mid-week, your subscribers should be in the ideal state of mind to want to read, and hopefully convert on your newsletter. Monday nobody really has the time, or wants to take the time, to read a sales email. Likewise, Fridays are often filled with wrapping up work and procrastination. Do not send your message on Friday, unless you do not want people to read it. Statistically, Friday is one of the worst days possible to send an email blast.

Additional days to steer clear of are holidays and primary vacation months.

The time of day you send your email blast is not as important, but it definitely must be considered. Research when your readers are online. You do not have to presume – go to your logs. Discover when your website receives the most traffic. You can find out when the people on your list joined. If you find a pattern within an approximate time range, then select that time to send your emails.

We suggest, to our Emercury clients as a general rule of thumb, to send your email blast between 10 a.m. and 2 p.m. You want your message to reach your audience when they are most accessible. Early in the morning and late in the afternoon are not those times. People will be more frenzied in the morning – retrieving their coffee, making a quick call, cleaning out their inbox – you do not want your message to get lost in that shuffle.

Remember; do not place all your email marketing strategic thought in these areas. Let your subscribers have a say with their purchases. Tracking and testing is the only way to know when your audience is the most willing to respond to your offer. As a business owner, what you need to prioritize is finding your niche market for your email list; this allows you to target your sales messages. When you have defined you market, you can have a targeted business email list with contacts who welcome your offers and the priceless information you send them. The more you refine your niche market, the easier it is for you to furnish your audience with their specific needs and interests. People do not respond to impersonal emails. They react when you relate to them and provide a solution.

*Did You Know — SMTP stands for Simple Mail Transfer Protocol, which controls email relay on the Internet. All online mailing services use SMTP, and all email is SMTP mail. Delivering email and e-marketing since 1996, SMTP.com is the world’s oldest independent SMTP service provider.

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Are You Optimizing Your Email Marketing?

October 30th, 2009
Are you correctly utilizing data to optimize your email marketing?

It is time to get scientific! Well, at least more knowledgeable about your email marketing. You are ready!

While Emercury.net can assist you with all facets of your email marketing campaigns, there are subjects you must consider for success.

To optimize your database for the best email personalization, keep in mind — the more you can focus your message on the customer, who is your reader, the greater the effect your message will have.

A data strategy is required when utilizing email marketing. Business owners want to drive targeted email communication and marketing offers. Emails permit click measurements, which allows for easy ROI tracking. Another opportunity would be to optimize the click call to action with landing pages. It is important that marketers continually test, optimize, and refine all aspects of their strategy.

Remember, welcome messages are important because they reassure prospects that your company has a pulse, and they also reduce SPAM complaints by reminding new subscribers they have been added to your list. Welcome messages are also critical for response rates. They are an important tool for prospects to interact with your company. Many of your email recipients are presumably in a buying mode. They might even have other browser windows open to your competitors when your welcome message arrives in their inboxes. In that sense, welcome messages do a lot more than just tell new subscribers they have been added to a list. To improve response, the welcome email should also contain the following:

  1. A personal message from the CEO, founder, or owner;
  2. A coupon or other incentive to buy;
  3. Links to your most popular entry-level products;
  4. A good testimonial or two.

Most importantly, welcome messages must serve as two-way communication tools. Replies to welcome messages should be encouraged, and you should respond to inquiries immediately.

Other tips to consider:

  1. Set a goal to tailor at least one email message a month per subscriber.  We all have some data on every subscriber – use this data.
  2. Consider a different subject line for different segments, based on interest level. Replace generic promotions with specifics – a targeted whitepaper or an untapped product feature. Track performance by segment against generic messages.
  3. If 30% open your email that means 70% did not find your message helpful, or did not bother to select it from their inbox clutter. The impact of inactive subscribers was never neutral, but now carries even more risk. Subscribers will quickly block (complain by clicking the Report SPAM button) or unsubscribe from senders who annoy them – which is any brand sending irrelevant, poorly timed or too frequent offers, regardless of permission. Plus, ISPs like Yahoo!, Gmail, and Hotmail are increasingly looking at engagement metrics to determine the value of each marketer or publisher.
  4. The only way to make money is to either increase revenue or reduce costs, or both.  In email marketing, the “cost” side is counted in lost opportunity. When a subscriber complains (clicks the Report SPAM button), they are gone forever. Complaint and deliverability data are essential parts of a good email marketing optimization effort.

Finally, while using these techniques can help your business succeed, there is even more you can do to tip the odds in your favor. You will want to become familiar with a technique that is called marketing optimization. This is a technique that is intricately connected to data mining. With market optimization, you will take a group of offers and customers, and after reviewing the limits of the campaign, you will use data mining to decide which marketing offers should be made to specific customers.

*Did You Know — Response rates are almost always higher for new subscribers to an email list. According to the “Email Marketing Benchmark Guide” subscribers click through at a 25 percent higher rate in their first month than in their second, and 67 percent higher in the first month than after the first year.

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Start Your Email Holiday Campaigns Now

September 10th, 2009

The summer is over!  The kids are back in school!  Football season is here!  What does this mean?  Now is the time to plan your email marketing campaigns for the upcoming holiday season.

Before businesses decorate their stores and websites they send out emails promoting their holiday deals to their subscribers.  They send lots out of emails.  Research shows last year more than 4,700 emails from more than 100 top online businesses were sent during the fourth quarter, and companies released daily reports on strategies, tactics and trends via email. Based on this information, Emercury.net wants to produce a roadmap to the email holiday season, so companies can better formulate their campaigns this year.

Emercury.net can assist you with flyer, newsletter, and banner creation; when to begin your campaign; how much to increase your email volume; which days to send on; and how to stand out in the inbox during the holidays. Last year nearly 90% of major online businesses increased their email volume during the holiday season, with retailers boosting their send frequency by 43% on average compared to the pre-holiday period.

Standing out in the inbox during the holiday season is tough.  Formulating the right subject lines during the holidays is critical.  Emercury.net can offer you numerous examples of subject lines to employ during the various phases of the holiday season, and help you devise your subject lines for the crucial November and December months.

Remember, 2009 has flown by so far, and sooner than you know it, the holiday season will be here.  So gain an advantage on your competitors by starting your holiday email campaign planning now.  Here are some steps to help get you started:

  1. Ask your team to start brainstorming creative ideas for email campaigns now. Involving your whole team in the brainstorming process will help you to develop the best, most effective campaign.  You may choose to do just one holiday campaign, or a series of emails leading up to the holiday season.  This will depend on your call to action and audience.  And do not forget what expectations you have set with your subscribers.  If they are used to only receiving a monthly newsletter from your company, do not overwhelm them with daily/weekly holiday promotional emails.  It is important to stay consistent with what your subscribers already receive, but with a holiday flair.
  2. Develop your schedule. If you are doing a series of emails, when should they start?  How often should they be sent?  What is the last day you want to send an email before the holidays?  Once you have the launch date in mind, work backwards.  To meet that launch date, when does creative need to be finalized and approved?  When should email campaign testing begin to leave enough time for internal review and edits?  What date should your subscriber database be pulled and uploaded into your email platform?
  3. Plan the email creative and subject line. The subject line is often a last-minute decision, but it should not be!  Planning and strategy should go into the subject line, as this is the main influencer of whether your subscribers open your email or not.  Make sure your subject line is eye-catching enough to make your email stand out.  During the holiday season, people’s email inboxes are cluttered, so it is important that your email is noticed.  The subject line should be enticing and make your recipient want to read more.
  4. Work with your email service provider to ensure your sending reputation is in good standing. You can have the best subject line, creative, and timing, but if your IP reputation is poor, nobody will see your impressively crafted email.  Take time before the holidays to test your email deliverability and work on any issues that arise.  Your ESP should be more than happy to work on this in detail with you.  After all, your success during the holiday season (and throughout the year) is your ESP’s success!

*Did You Know — Last year Cyber Monday was the most popular day of the year to send retail emails, with 70% of retailers sending at least one email on that day.

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Converting Visitors Into Leads

August 20th, 2009

As we have mentioned in the past, we realize you have spent time and resources building your website; one you know is attracting visitors daily. However, there is a problem – you have no idea who is coming to your website and where they are clicking. The internet is a strong tool for reaching millions of potential customers, and with some simple tweaks to your site, you can discover who your potential clients are.

Basically, there are two types of leads: sales and marketing. A lead generation website should be designed with a purpose in mind – sales or marketing. Sales leads are developed based on demographic information such as age, income, education, and credit rating. Marketing leads are based on brand-specific advertising offers. Regardless of whether the site is designed for marketing or if it is for sales leads it must be well-organized. Also, offering something for free such as a newsletter or product information brochure always helps. Once the creative lead generation website has reeled in a customer, the next step is to retrieve information about the person.

Here is a simple method for converting visitors into leads, and certain ways of insuring you get the most out of your efforts.

Build Online Forms. You can easily add forms to your website, without performing a lot of heavy lifting. Online forms should appear on top of your site and capture customer data that prospects submit themselves. This means you are allowing the web to automatically generate leads for you, saving extra steps for sales and marketing personnel. Emercury.net auto generates the forms for your site, and drives traffic to your website.

Building these forms range in complexity. If you are to build a form from scratch and overlay it on your website, you will need some amount of html or design skills. However, if you leverage web-to-lead form functions in a CRM (Customer Relationship Management) product, the coding work has already been done. With pre-built web-to-lead forms, you simply choose which fields (name, e-mail, address, phone number, etc.) you wish to see in the form, and the CRM system instantly generates an html file you can append to your site.

Tie it all together. You have already made your website more valuable to your business by getting prospects to identify themselves; but web-to-lead forms can do even more. If you are using a lead form inside a CRM system, leads can be qualified faster, routed to the right agent, and used in market intelligence reports. This one-two punch of automatic lead generation, coupled with enabling sales to quickly jump on hot leads is a huge benefit. Emercury.net provides tracking, through reporting, which can be tied to your website statistics.

Incent the prospect. Lead forms are most effective when tied to some sort of promotion. Using the lead form as a registration page for a company Webinar, or placing the form in front of a download page for a white paper outlining your strengths will give prospects reasons to give you their information. You can use Emercury.net to drive the traffic to your site and use your website landing pages to determine where your visitors came from.

Choose data points wisely. One last thing to consider – do not overdo it when asking for customer information. If all you need to start a relationship is a name and email, get that person on the radar and get them on a newsletter or email campaign list. Or, sometimes just a company name and phone number will suffice in order to facilitate fast follow up calls.  The idea is to break the barriers of anonymity on your website properties, without prospects feeling like they are being have been intruded. The right balance will result in more leads, with less effort.

*Did You Know – To avoid spam emails, many businesses are completely removing all email addresses from their websites and using contact forms instead.  If you want keep email addresses on your website but want to minimise spam then email address protection will help.

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