Email Marketing Software
Choosing the Best Email Marketing Software
Email Blast marketing has been one of the most cost effective marketing tool available to online businesses. Today, more and more businesses are waking up to the possibilities created by email blast marketing. The demand for email marketing software has been increasing over the years and many products are currently available in the market. How do you choose one that is best suited to your needs?
The Merge Feature
The ability to merge information, which enables personalization of every email, is what gives email marketing solutions an edge over other anonymous marketing tools. No matter what software you choose, its ability to merge information to create personalized emails has to be efficient and effective. The most important form of personalization is the addition of the recipient’s first name from the email list in the greeting of the email. You need to ensure that the email marketing software you are purchasing is able to perform this task without any glitches.
Any email marketing solution you opt for must have some basic features like email list management, email tracking system and a design template. All these features are extremely important to run a successful email marketing campaign. The design template allows you to input data easily and create a body copy of the email. The tracking system will give you valuable insights into the performance of your emails. Email list management capabilities will ensure that your email marketing software is able to handle multiple email lists at a time.
There are many other features that can be incorporated in email marketing software. Unfortunately, you do not find most of these features in most of them. These features include Can-SPAM compliance which is one of the most important factors to consider in an email marketing campaign. Also, a highly detailed reporting system can be very useful in shaping your marketing strategy. An ideal email marketing solution would also include testing processes for emails.
We, at EMercury assure you the very best in sophisticated, high end features in our email marketing software. The features included in our product are hard to find in one single resource. The Key Features we offer include:
Our email marketing services includes email marketing software that can automate your emailing process. Our email marketing software also allows you to create and manage email campaigns and is CAN-SPAM compliant.
- Advanced Email Automation
- Email Campaign Creation and Management
- Can-SPAM Compliance
- Flexible Reporting
These features ensure that you have access to the latest and most technologically advanced tools to ensure the success of your business.