Did you know that 79% of marketing leads never convert into sales? That’s a staggering amount of missed opportunities sitting in your database right now, which is why improving conversion rates with automation in email is what most performance marketers keenly look out for. However, the solution lies in smart automation. In fact, businesses responding […]
Imagine if you could, that it was possible to get all the benefits of broadcasts, and combine it with all the benefits of fine-tuned automated journeys. Sounds like a dream come true, doesn’t it? Well, imagine no more because our engineers just figured out how to do this. What does this mean for you? If […]
Being a busy entrepreneur can get overwhelming at times, and result in neglecting your marketing. However this is a surefire way to kill your business growth. Fortunately, B2C marketing automation is here to save the day, and remove much of that burden. And the good news is that if you’re in B2C, marketing automation is […]
If you aren’t leveraging automation workflows, you’re hurting your bottom line, and here’s why… The truth is that as an email marketer, your job is to produce more customers for your business. However, you’ll often find that one of your biggest limitations is time itself. There is so much to do, and only a finite […]
Everyone is talking about how amazing email marketing automation is, but that sidelines a dark secret. Just like with every other tool, there is a correct and optimal way to use it, and a lot of incorrect ways to approach it. The bad news is that almost all discussions about marketing automation obsess about features […]
Marketing automation for small business can be quite the fun subject, but, I have some bad news for you. Most of the information and guides on running marketing automation are designed for big Fortune 500 companies. It is almost impossible to implement a lot of the advice unless you have entire departments to assign to […]
Let me ask you a question. Are you using marketing automation yet? I mean are there automations running in your account right now and making money for you on autopilot? If not, don’t worry, you’re not alone, most people put off building their automations for a simple reason – they don’t know where to start. […]
Want to grow your SaaS quicker? That’s easy, stop wasting time on low ROI activities and focus on the things that give you the most “bang for your buck”. When it comes to client acquisition channels, email is by far the highest ROI channel. And this is even if you’re just using plain old email […]
If you look at the average email automation guide out there, you will find they focus on making automation look cool and fun. That is, they’re aimed at the naïve and inexperienced marketer who falls for shiny toys. But as an intelligent marketer, you’re probably smarter than that. You want results, not hype. As a […]
