If you’re not using email segmentation then you’re missing out on huge boosts in ROI. Consider this – research shows that anything between 70-80% of email marketing ROI comes from segmentation. Put in another way, even if you continue to get the exact same amount and type of traffic, but just simply start segmenting your […]

Email campaigns are the most profitable way to create and retain customers. In fact, email marketing has such a high return that you will see a decent profit even if you’re not very good at it. Unfortunately, that makes a lot of marketers settle for mediocre results. As a company that’s passionate about seeing people […]

You’re probably here because you are having or you have had issues with IP warm-up. Whether you have your own IPs for email marketing or you work with an SMTP relay service provider, you probably know that you have to warm up your IPs a specific way in order to get to the daily volume […]