ActiveCampaign vs Sendlane vs Emercury: A Definitive Comparison

ActiveCampaign and Sendlane provide helpful email marketing features for segmenting your audience, managing contacts, and tracking their engagement with your content. However, they each have unique strengths that make them best for different use cases.

ActiveCampaign is an all-in-one automation, email marketing, and sales engagement solution for managing business processes, assigning deals to specific teammates, and keeping everyone on the same page — ideal for sales and marketing teams.

It offers a dedicated sales CRM and 800+ pre-built automation recipes marketers can use to automate a variety of business processes, drive engagement, and reach multiple audiences. However, core features like Custom Reports and Win Probability are locked behind high-tier plans, and their pricing balloons with the number of contacts, so it can get expensive quickly.

Sendlane, on the other hand, is a multi-channel solution that prides itself on 24/7 support and excellent built-in automation specifically made for large e-commerce brands.

It doesn’t have a designated CRM feature like ActiveCampaign, but it does have great capabilities for managing high-volume email campaigns and advanced data consolidation features for tracking customer behavior. However, its contact segmentation toolset is basic, and while its service is built around an only-pay-for-what-you-use pricing model, it’s still more expensive than ActiveCampaign.

Yet, neither platform offers advanced email delivery features with cost-effective pricing for bulk senders who want to stay out of Google’s spam inbox.

That’s why we included Emercury in this comparison.

It’s not as versatile as ActiveCampaign. And it’s not specifically built for e-commerce like Sendlane. But when it comes to managing high-volume email campaigns on a budget, Emercury takes the lead. Plus, included in the price, it offers expert support and managed services to make it easier for beginners and busy professionals with bulk email-sending needs.

To help you better understand the difference between ActiveCampaign vs Sendlane vs Emercury, we’ll give you a detailed overview of how they stack up in the following areas:

  • Email Marketing and Automation,
  • Contact Management and Sales,
  • Analytics and Reports,
  • and Price.

We will also touch on User Experience, SMS Marketing, Onboarding Support, and Integrations in the comparison table below. Our goal is to give you a better picture of each tool’s strengths so you can pick the right one for you.

Comparison Summary:

ActiveCampaign vs Sendlane vs Emercury

ActiveCampaign Sendlane Emercury

Multiple customizable plans and a 14-day free trial. The best option for a sales or marketing team is their Bundles, starting at $93/mo for 1,000 contacts. For 50,000 contacts with basic features, it’s $596/mo.


Offers a 60-day free trial and credit-based pricing. Starts at $600/mo for unlimited contacts and 500,000 email credits. Customer support improves with the number of email credits. Has separate credit-based pricing for SMS marketing.


🏆 Offers a free forever plan for up to 12,000 monthly sends and three paid plans. Grow starts at $275/mo for 49,999 contacts and 500k monthly sends, Pro is $825/mo for 149,999 contacts, while Scale starts at $1,400 for unlimited contacts.

Email Marketing & Automation

Has a marketplace with 800+ pre-built automations. AI-powered tools, including a content generator to ideate, compose, and iterate content. Landing page builder and forms to attract leads.


Offers 40+ email templates. A multi-channel automation for SMS & email funnels. Provides 50+ pre-built funnels for retargeting + Reviews feature for collecting feedback.


Drag-and-drop email editor with responsive templates and personalization options. Offers a stack of tools to guarantee spam-free email delivery, an event-based Autoresponder, a customizable Journey Builder, tracking, and A/B testing tools.

Contact Management & Sales

🏆 Offers a dedicated CRM for sales, a Lead Scoring feature to score contacts based on interest and a Win Probability feature to know whether a sale will pull through or not.


Offers light contact management, but natively integrates with a stack of designated CRM tools. Has an Audience hub to organize and leverage customer data and a Multivariable Segmentation feature to organize contacts based on behavior.


Offers a light CRM and natively integrates with more powerful CRM tools like Pipedrive and Salesforce. You can segment contacts with reports, substrings, and domain groups like Yahoo, Hotmail, and Gmail. Also includes Suppression and Never-Email Lists.


Offers multiple reports sales and marketing admins can use to keep track of their teams, customers, campaigns, and automations. Examples: Sales Performance, Deal Overview, Automation Overview, Task Overview, and more.


It offers a single yet easy-to-skim dashboard with cross-channel insights on revenue, deliverability, campaigns, and more, so e-commerce marketers can assess campaign performance and ROI.


Provides an ECPM reporting tool for identifying how much revenue you generate per subscriber + open rate, CTR, UTM, and URL tracking + hard/soft bounce tracker and advanced filters email experts and affiliate marketers can use to gain insights into what’s influencing email deliverability.

Managed Services 

Does not offer managed services.

Does not offer managed services.


🏆 Offers an in-house talent pool of email experts to help with email marketing, audit, and strategy, including mapping and setup, campaign management, design, and coding.

SMS Marketing

Offers basic SMS marketing features. You can create recipes that support SMS + email automation. Requires an additional subscription and is not available on the Lite plans.


🏆 It’s a multi-channel platform with unified SMS and email automation. Requires an additional subscription.


It’s focused on email marketing and automation and doesn’t offer native SMS marketing features. However, it integrates with third-party SMS marketing tools through its CRM integrations.

Onboarding Support 

It does not offer dedicated support, apart from chat and email support, but offers a training program for onboarding and migration services.


Offers dedicated support with each subscription plan. All users get 24/7/365 customer support and assisted onboarding support, while higher plans also get a dedicated customer success manager and a personal Slack channel.


🏆 Offers dedicated support with each subscription plan. On higher paid plans, users get access to premium support services, such as onboarding consultation, live account setup, a customer success manager, and a dedicated delivery analyst.


🏆 Offers 90+ native integrations. Integrates with more tools through Zapier and Make. Supports API and webhooks.


Supports deep-data integrations with 100+ e-commerce apps. Connects with Zapier and Make. Supports JavaScript and offers a server-side API.


Supports 200+ app integrations and 30+ native integrations with sales and marketing tools. Connects with Zapier and Make and offers an API and webhooks for custom connections.

User Experience 

Has a vibrant blue user interface with easy-on-the-eye fonts. Offers lots of features on its sidebar, yet the platform is still easy to navigate. It has an in-app guide center to help users resolve issues quickly.


🏆 Has a colorful interface that makes it easy to skim. Offers simple walkthroughs for onboarding and lots of how-to guides to help migrate data and set up accounts quickly. It also has an in-app guide center.


A simple and unique interface that experienced email marketers will find appealing. Offers lots of in-app training videos to help new users hit the ground running. Has an in-app Common Questions section offering expert insights.

G2 Reviews
4.5 rating from 11,031 reviews 4.7 Rating from 64 reviews 4.7 Rating from 41 reviews
Best For
Sales and marketing teams in need of an all-in-one solution to manage collaborate and marketing and business processes. E-commerce marketers in need of a multi-channel email and SMS solution with 24/7 support, automation, and a reporting toolset to drive conversion. Busy high-volume marketing managers who need a cost-effective solution to run large email campaigns and could use expert assistance for optimal results.
14-day free trial
(no credit card required)
60-day free trial
(no credit card required)
Free forever plan
(no credit card required)

What is ActiveCampaign?

“An all-in-one solution for sales and marketing teams”

ActiveCampaign was founded by Jason VandeBoom in 2003 as an all-in-one email marketing and sales solution. It started as a consulting firm and then became an on-premises software provider before transitioning into a software-as-a-service business focused on marketing and sales automation.

ActiveCampaign’s omnichannel marketing platform, alongside its email & SMS marketing capabilities, includes a drag-and-drop landing page builder with a library of customizable templates to personalize each shopper’s experience, capture more leads, and drive repeat business. Via its dedicated CRM platform, ActiveCampaign allows teams to run automated campaigns, score leads, track and analyze website activities, and manage deals. It also equips you with generative AI capabilities to create and ideate content and can integrate with over 900 third-party apps.

Overall, ActiveCampaign is a standout tool for large and small marketing and sales teams who need an all-in-one solution to add depth to their digital engagement strategies and give clients a personalized experience.

What is Sendlane?

“A unified email & SMS marketing solution for e-commerce”

Sendlane was founded in 2013 by Jimmy, Zak, and Anik as a cloud-based email automation and SMS marketing solution. It was founded on the vision that, in order to grow their businesses, e-commerce marketers need an easy-to-use marketing automation platform.

Alongside Sendlane’s core offering of email and SMS marketing capabilities, is its unique dynamic reviews feature, which allows e-commerce marketers to automate and strategically send personalized review requests to customers post-purchase. Some other notable features include a drag-and-drop email builder, web forms, deep-data integration with multiple e-commerce platforms, 24/7/365 support, and easy-to-skim reports. There’s also a Multivariable Segmentation feature to sort contacts based on behavior and a Beacon tracker to leverage customer interests.

Overall, Sendlane is a powerful multi-channel tool for e-commerce marketers who want to customize shoppers’ experience, grow revenue, and boost customer retention.

What is Emercury?

“Lead generation tool for email experts & affiliate marketers”

Emercury is an email marketing and automation platform created in 2006 by Michael Batalha for all marketers who want to nurture, convert, and retain leads. It was founded with the goal of providing email marketers with detailed insights into delivery factors so they can reach customers with the right message at the right time.

In addition to the heavy stack of email marketing features it offers, Emercury puts a lot on email deliverability. It grants users access to a real-time email delivery analyst and a reporting hub dedicated to email deliverability. Emercury’s core features include a Journey Builder to nurture leads based on triggers of subscriber behavior, an A/B split testing tool to run tests and learn which campaign is most effective, a contact management hub with advanced segmentation options, and a spam-testing toolset to ensure none of your emails end up in spam folders.

Overall, Emercury is the best email marketing software for budget-conscious email experts and affiliate marketers who want to send loads of emails, manage multiple campaigns, increase delivery rates, and attract sales, with the help of expert email marketers.

ActiveCampaign vs Sendlane vs Emercury:

Email Marketing & Automation

ActiveCampaign is perfect for sales & marketing teams, Sendlane is best for multi-channel marketers, and Emercury is an excellent choice for seasoned email marketing experts.

ActiveCampaign Sendlane Emercury
⭐⭐⭐⭐⭐ ⭐⭐⭐⭐⭐ ⭐⭐⭐⭐⭐
Offers 800+ pre-built automations, an AI content generator, and a landing page builder. Offers SMS + email automations, 50+ pre-built funnels, and dynamic reviews. Offers a stack of email delivery optimization tools and a Journey Builder with drag-and-drop automation.

All three tools offer web forms, prioritize automation, and can send broadcasts.


When it comes to building email newsletters, creating campaigns, running surveys, or setting up automated triggers based on the behavior of your contact, ActiveCampaign, Sendlane, and Emercury are all viable options.

These tools all provide drag-and-drop email builders you can use to design and broadcast messages to your audience. Plus, each platform’s toolset is robust enough to help you track website activities so you can send emails only when your contacts are most interested.

They also allow e-commerce marketers to create customizable web forms they can use to collect and utilize subscribers’ contact information.

Nonetheless, there are lots of ways in which these tools differ.

ActiveCampaign offers 800+ pre-built automation, an AI content generator, and a landing page builder to capture and qualify leads.


ActiveCampaign offers an email design editor with 250+ templates. The email editor allows users to effortlessly resize columns and layouts and toggle between HTML and drag-and-drop options. And there’s also an AI content generator to ideate, compose, and reiterate content.

ActiveCampaign email builder

Moving to automation, ActiveCampaign offers a marketplace with over 800 free and paid automation templates you can customize to suit your needs. You can also build your own recipes from scratch in the automation hub.

ActiveCampaign automation hub

Then there’s the dedicated drag-and-drop landing page builder with a library of beautiful, easy-to-customize templates. The landing page builder allows you to optimize your landing pages with forms and chatbots that automatically capture and qualify leads.

However, when it comes to transactional emails or high-volume sending requirements of over 50,000 emails per month, ActiveCampaign relies on its Postmark app for delivery, which will cost you extra.

Sendlane email marketing toolset isn’t as robust as ActiveCampaign’s, but it supports dynamic reviews and combines SMS + email automation to help you find shoppers where they are most active.


Sendlane’s email marketing automation feature isn’t as robust as ActiveCampaign. It offers 40+ email templates, a drag-and-drop builder, and an HTML builder similar to ActiveCampaign’s, but it doesn’t have a marketplace, so the number of pre-built automations is limited.

Sendlane drag-and-drop email builder

Where Sendlane really thrives is in its multi-channel automation feature that allows users to combine SMS + email automation so they can easily reach shoppers where they are most active. ActiveCampaign also supports multi-channel automation but not with the same fluency.

Sendlane email + SMS automations

Sendlane also provides 50+ pre-built funnels that e-commerce marketers can customize to recover abandoned carts, increase open rates, and win back customers.

Then there’s the Reviews feature that helps you collect customer feedback on autopilot and automatically insert collected info as dynamic content into your emails.

Emercury stands out with its multi-step email automation and delivery optimization tools, ensuring your emails never end up in the spam folder.


While Emercury offers a solid number of templates itself, it also encourages users to import templates from Stripo, if they want as many as ActiveCampaign provides. And when it comes to SMS marketing automation, Emercury rather leaves it to the professionals and enables integrations with dedicated platforms. Where Emercury truly shines is in its Advanced Spam Testing abilities.

Emercury offers a List Analysis and an Email Content Scoring feature you can use to eliminate hard bounces, spam traps, seeds, bots, and other known complainers that can affect email delivery.

And like ActiveCamapaign and Sendlane, Emercury also has a drag-n-drop email editor, offers multiple templates, and grants access to an open-source code you can tinker with manually.

Emercury drag and drop email builder

There’s also a dedicated drag-and-drop visual automation builder: the Journey Builder. It offers all the tools needed for multi-step email automation. You can use the Journey Builder to design a series of automated emails in line with ideal customers’ journeys and convert leads on autopilot.

Emercury’s Journey Builder

And for all the busy marketing managers, Emercury also provides a handful of managed services, so you don’t have to do it all by yourself.

But there’s more. These are some additional email marketing features and services exclusive to Emercury:

Winner: The final decision depends on your needs.

All three tools can handle high-volume email campaigns, but they differ in use cases.

If you want an all-in-one solution with lots of pre-built automation, go with ActiveCampaign. If you’re an e-commerce marketer who values multi-channel strategies like SMS + email automation, opt for Sendlane. Meanwhile, go with Emercury if you’re a marketing expert or affiliate marketer who wants a tool specialized for high-volume email marketing. It’s also a great choice if you want to build a custom tech stack with your favorite marketing and sales platforms.

ActiveCampaign vs Sendlane vs Emercury:

Contact Management & Sales

ActiveCampaign is best for managing sales activities, Sendlane is a good choice for behavioral contact management, and Emercury is a powerful tool for advanced contact segmentation.

ActiveCampaign Sendlane Emercury
⭐⭐⭐⭐⭐ ⭐⭐⭐ ⭐⭐⭐⭐
It has a dedicated contact hub and Deals CRM for sales. Offers basic segmentation and tagging features. Offers an advanced stack of contact management features.

ActiveCampaign has a contact overview page for managing contacts and a dedicated Deal CRM to keep your entire sales process moving smoothly.


Contact management on ActiveCampaign happens on its Contacts page. From this page, you can:

  • bulk edit your contacts,
  • perform multi-dimensional searches on your contacts,
  • and open up individual contact records.

ActiveCampaign Contacts page

And when it comes to sales, the Deal CRM takes charge.

ActiveCampaign’s CRM brings together all the info you need for your sales strategy. It can help you set up pipelines, track leads, manage customer health, keep consistent client data records, and ensure you, your sales team, and your clients are on the same page.

ActiveCampaign’s Deals

Some other notable features for sales and contact management on ActiveCampaign include:

  • Lead Scoring: Score contacts and deals based on actions and interests.
  • Segmentation: Group your leads based on the actions they take.
  • Win Probability: See the odds of winning, so you know when to nurture with automation and when to add a personal touch.

Emercury allows users to segment contacts using advanced options like reports and domain groups but leaves sales CRM to dedicated platforms.


Unlike ActiveCampaign, Emercury doesn’t have a native deal CRM.

Instead, its approach allows users to create their own “best-of-breed” tech stack with

  • native integrations (Pipedrive, Salesforce, and more),
  • through automation platforms like Zapier or Make,
  • or with webhooks.

Where Emercury stands out is with its native contact management features. From Virtual Segments for creating a list for one-time use to Smart Segments that keep track, in real-time, of who entered or exited a list, Emercury ensures you always have the right audience at your fingertips.

Emercury’s Segmentation feature

It also offers the option to segment contacts based on reports, substrings, and domain groups such as Yahoo, Hotmail, and Gmail.

Some additional crucial contact management features available on Emercury include:

  • a Suppression List feature to help you block certain contacts from participating in specific email campaigns,
  • a Tag Manager to tag your subscribers with identifiers so you can send messages based on set tags or segment data to do a broadcast message,
  • a robust Search Function to help you find your contacts,
  • and a Never-Email List housing all the email IDs that opted out of your campaign.

Sendlane doesn’t have an advanced CRM, but its Multivariable Segmentation feature can help you manage your contacts and speedily build targeted lists.


Contact management on Sendlane happens in the Audience hub. It offers the basic features, which are also available on ActiveCampaign’s contact page, but takes it a step further with the Multivariable Segmentation feature.

Overview of Sendlane’s Audience hub

Multivariable Segmentation feature allows users to create dynamic segments that update in real-time. It blends the right mix of audience data and behavior so you can send personalized messages to perfectly targeted audiences.

They also allow tagging to assign labels to contacts based on their unique interests, activities, and behavior.

However, when it comes to sales, Sendlane doesn’t have a dedicated CRM. So, while you can use its automation and triggers to create funnels, you won’t be able to set up pipelines, score leads, or check win probability as you may with ActiveCampaign, except through third-party integrations.

Winner: ActiveCampaign.

ActiveCampaign is the only tool in this article with a dedicated deal CRM for sales, and that’s why it wins the round. Emercury, with its robust segmentation features, is a close second and the overall best for contact management. Sendlane’s Multivariable Segmentation feature makes it a nice-to-have option for behavioral contact management needs.

ActiveCampaign vs Sendlane vs Emercury:

Reports & Analytics

ActiveCampaign helps monitor sales performance, Sendlane highlights what’s driving ROI, and Emercury provides insights on deliverability.

ActiveCampaign Sendlane Emercury
⭐⭐⭐⭐⭐ ⭐⭐⭐⭐⭐ ⭐⭐⭐⭐⭐
Offers multiple reports that sales and marketing admins can use to keep track of their customer and team activities. It offers a single yet easy-to-skim dashboard for e-commerce marketers to highlight all the metrics relevant to ROI. Has tracking capabilities and provides advanced filters to gain insights into what’s influencing customer engagement and email deliverability.

All three tools provide a report dashboard, support A/B or multivariate testing, and offer URL tracking features.


ActiveCampaign, Sendlane, and Emercury all have a reports page providing detailed stats about specific campaigns. Reports allow users to filter for data on specific metrics, but the info they provide differs in use cases.

Example of Emercury’s report statistics

For email testing, ActiveCampaign helps users perform simple split-testing activities. Emercury helps users learn which version of a campaign works best with its A/B split campaign feature. Meanwhile, Sendlane performs email experimentations using its Multivariate Testing feature.

And when it comes to URL tracking,

  • Sendlane uses its Beacon tracking feature to collect information about your contacts’ pageview and purchase activity,
  • ActiveCampaign relies on its Site Tracking feature to record all essential actions that contacts take on any of your web assets,
  • and Emercury offers an exclusive URL Tracking feature that allows users to track customer activities by monitoring the links clicked within a website campaign.

ActiveCampaign and Sendlane offer exclusive insight hubs that marketers can use to see the actual performance and ROI of every message sent.


ActiveCampaign has multiple reporting hubs that admins can use to track their performance across touchpoints. The notable inclusions are:

  • the Deal Overview report to view the performance of your sales team over time,
  • Funnel report displaying how many deals are in each stage of the pipeline,
  • Sales Performance report offering top-level metrics and visual bar graphs of sales team performance,
  • Task Overview report for quick insight into contacts and deal tasks,
  • and a Deal Forecast report providing an overview of your pipeline status so you can forecast your business effectively on a daily, weekly, or monthly cycle.

ActiveCampaign’s Deal Forecast hub

Sendlane, on the other hand, offers e-commerce marketers an Analytics dashboard and an Audience dashboard with a 360° view of customer data. It provides an in-depth view of the exact ROI generated from a campaign or the best-performing products.

Sendlane’s Analytics

The easy-to-skim dashboard is made up of info on Contacts, Revenue, eCommerce, Deliverability, Latest Campaigns, Automation, Email & SMS stats, and more.

By providing data on these key metrics, Sendlane ensures users have access to everything they need to know about their performance.

Emercury stands out with its ECPM Reporting tool, Soft Bounce tracking, and advanced filters that email marketing agencies and affiliate marketers with high-volume sending needs will find helpful.


Unlike ActiveCampaign and Sendlane, which have a stack of reporting features geared towards e-commerce marketers, Emercury’s reporting toolset is better suited for email experts serving agencies and affiliate marketers.

Emercury reporting center

Emercury’s most-priced reporting feature is its ECPM Reporting tool, which helps you know how much revenue you generate per subscriber. With this tool, you can track metrics like:

  • CPA: cost per acquisition or cost per action,
  • CPC: cost per click,
  • ECPM: earned cost per thousand,
  • and ACPA: average cost per acquisition or action.

Emercury reporting toolset

Emercury also keeps tabs on soft and hard bounces, giving you one-click access to resend bounced emails at a later time. Then there’s the advanced filter, which allows users to merge multiple reports and filter them based on criteria such as brand profiles, campaign types, and domain groups.

Winner: Depends on your needs.

ActiveCampaign’s reports and analytics toolset are great for sales and marketing experts in need of an all-in-one platform. Sendlane’s reporting hub is a superb choice for e-commerce marketers who want to monitor revenue and learn what’s driving ROI. Emercury is the perfect option for email marketing experts who need insights on what’s affecting email deliverability and influencing conversion.

ActiveCampaign vs Sendlane vs Emercury:


Emercury has the most affordable paid plans. Still, it provides a free-forever plan, offers dedicated support, and doesn’t require any additional subscription for in-app features.

ActiveCampaign Sendlane Emercury
⭐⭐⭐⭐ ⭐⭐⭐⭐ ⭐⭐⭐⭐⭐
Has multiple customizable packages. The best plan for a sales and marketing team with 1,000 contacts starts at $93/mo. Offers credit-based pricing for e-commerce marketers. The lowest package starts at $600/mo for unlimited contacts and 500,000 emails sent. Offers a free-forever plan and three paid plans for email experts. The lowest package starts at $275/mo for 49,999 contacts and 500k emails.

ActiveCampaign’s Bundles packages (Marketing Automation + Sales CRM) start as low as $93/mo for 1,000 contacts but can go up to unlimited and the price scales accordingly.


Unlike Sendlane’s and Emercury’s more narrow offers, ActiveCampaign is an all-in-one solution that includes email marketing, CRM & sales engagement, store automation, and transactional emails. Accordingly, it has multiple pricing plans and packages. Available plans include:

  • Marketing: starts at $29/mo for 1,000 contacts.
  • Sales: starts at $19/mo.
  • Bundles: starts at $93 per month for 1,000 contacts.
  • Transactional Email: starts at $15/mo for 10,000 emails per month.

ActiveCampaign has no free plan, but you can test the waters with its 14-day free trial. And while all its plans are customizable, the most valuable package is its Bundles package.

With the Bundles package, you gain access to all the marketing automation and sales CRM features ActiveCampaign offers. Here’s a breakdown of the key features and prices of ActiveCampaign’s Bundles package:







min. 1,000 Contacts

5 Users

Marketing & Sales Automation

Forms & Landing Pages

Facebook Custom Audiences

Site & Event Tracking

API & Webhooks

min. 2,500 Contacts

10 Users

Everything in Plus

Win Probability

Split Automation

Marketing Attribution Report

min. 2,500 Contacts

15 Users

Everything in Pro

Custom Reporting

Unlimited Email Testing

HIPAA Support

👉 Note: Even with the Bundles plan, you will still need to subscribe to ActiveCampaign’s Postmark app if you want to send over 50,000 emails per month.

Sendlane’s email marketing plan starts at $600/mo for 500,000 contacts and provides real-time support but requires an additional subscription if you want to use its SMS marketing features.


Sendlane prioritizes email marketing and SMS automation, so its prices are geared toward marketers who want to enjoy the best of both worlds.

New users can test the waters with its 60-day free trial. Unlike ActiveCampaign and Emercury, all Sendlane’s pricing plans can house unlimited contacts and work on a ‘pay for what you use’ model — that’s the number of emails you want to send will determine the plan you opt for.

  • If you plan to send 500,000 to 1,250,000 emails per month, the pricing starts at $650/mo without the SMS marketing toolset. But you get access to their Professional Support.
  • If you plan to send 1,500,000 to 6,000,000 emails per month, the pricing starts at $1,600/mo without the SMS marketing toolset. And you get access to their Enterprise Support.
  • For those with email marketing needs larger than 6,000,000 emails per month, the pricing starts at $3,545/mo and is billed annually. With that, you get Enterprise Plus Support.

Unlike with ActiveCampaign, all of Sendlane’s plans come with dedicated support.

Here’s a breakdown of the features and support privileges associated with each plan.





Enterprise Plus



Unlimited Contacts

CPM Overage: $1.20

eCommerce Academy Pro Bundle

Access to 24/7/365 customer support

White-glove, custom onboarding

Dedicated Customer Success Manager

Personal Slack channel

Proactive deliverability monitoring

Program reviews up to 2x per month

Direct line to in-house deliverability resources

Optional Dedicated IP

Integration configuration

👉 Note: Regardless of the plan you’re on, you have to pay additional fees to access Sendlane’s SMS marketing features.

Emercury’s email marketing plan starts at $275/mo for 500,000 emails and 49,999 contacts; it provides dedicated support and does not require additional subscriptions for any in-app feature.


Unlike Sendlane and ActiveCampaign, Emercury is a dedicated email marketing tool offering one-off solutions and managed services. In addition to the features the tools offer, Emercury offers access to experts as a bonus, which makes it more accessible even if you don’t have in-house email marketing talent.

Emercury offers a forever-free plan, followed by three paid plans. Here’s a breakdown of its pricing plans and features:

  • The Grow plan starts at $275/mo for 500,000 emails sent per month and 49,999 contacts.
  • The Pro plan starts at $825/mo for 1,500,000 emails sent per month and 149,999 contacts.
  • The Scale plan starts at $1,400/mo for 2,000,000 emails sent per month and unlimited contacts.






Up to 1,250,000 messages

Email Validations (50,000)

Delivery Alerts

Up to 2 Brand Profiles

Access Up to 5 Users

A/B Testing

(NEW) Site & Event Tracking

Up to 5,500,000 messages

Onboarding Consultation

Live Account Setup

Customer Success Manager

Delivery Analyst

Dedicated IP

Custom Volume of Emails

3 One-on-One Training /mo

Automation Setup/Review (2)

Prioritized Sending

Dedicated Delivery Analyst

ECPM Reporting

👉 Note: All Emercury plans provide access to base features, then scale with your number of contacts and monthly sends. Subscribing to a yearly plan comes with two free months.

Winner: Emercury offers the best value for money.

Considering the price tags, Emercury‘s entry point for ~50k contacts and 500k sends is $275/month. ActiveCampaign is $386/month for 50,000 contacts, while Sendlane is $650/month if you need to send 500,000 emails per month, which makes Emercury the most affordable solution. And unlike ActiveCampaign, Emercury offers all its functionality on the base plan and you only get better support with higher plans.

ActiveCampaign vs Sendlane vs Emercury:

Pros and Cons

ActiveCampaign Pros ActiveCampaign Cons
✅ Offers Deals CRM ❌ No dedicated customer support with each plan
✅ Landing page builder ❌ Gets pricey quickly as you scale
✅ Offers 800+ integrations and 800+ pre-built automation recipes ❌ Requires extra subscription to a third-party app for high-volume sending needs
✅ Suitable for marketers with large tech stacks
Sendlane Pros Sendlane Cons
✅ Offers SMS marketing + email automation recipes ❌ Significantly higher entry-level price point than Emercury
✅ Supports deep-data e-commerce integrations ❌ No landing page builder
✅ Supports unlimited contacts across plans ❌ List segmentation option isn’t as advanced as Emercury
✅ Offers 50+ pre-built sales funnels for retargeting
Emercury Pros Emercury Cons
✅ The most affordable tool for bulk email sending ❌ Does not support SMS marketing
✅ Supports contact segmentation using domain groups ❌ Not suitable for beginner email marketers with small-volume sending needs
✅ Offers a free-forever plan
✅ Adheres to a strict anti-spam policy
✅ Offers email deliverability services like domain warmup to improve sender reputation

Final Verdict:

ActiveCampaign vs Sendlane vs Emercury

Sales and marketing teams will love ActiveCampaign, e-commerce marketers will value Sendlane, and busy email experts and affiliate marketers will thrive with Emercury.

ActiveCampaign Sendlane Emercury
Best for:

Sales and marketing teams in need of an all-in-one solution to manage marketing and business processes.

Best for:

E-commerce marketers in need of a multi-channel email and SMS solution with 24/7/365 support, automation, and a reporting toolset to drive conversion.

Best for:

Busy high-volume marketing managers and affiliate marketers who need a cost-effective solution to run large email campaigns and could use expert assistance for optimal results.

If you’ve been with us throughout the entire comparison, you’ll know by now that these three marketing automation tools aren’t direct competitors because they serve different audiences.

ActiveCampaign is what you need if you run a large team of sales and marketing professionals. Sendlane has the toolset an e-commerce brand needs to smoothly run marketing operations. While Emercury serves busy and budget-conscious email marketers who want to build their own “best-of-breed” stack combining their favorite tools to manage high-volume marketing campaigns.


Use ActiveCampaign if:

  • You need a CRM to keep track of sales.
  • You need to collaborate with multiple teammates or clients.
  • You need a robust stack of pre-built automation for your online business.

Click here to get started with ActiveCampaign!


Use Sendlane if:

  • You want to run SMS + email marketing campaigns.
  • You need a tool to effortlessly collect and moderate customer reviews.
  • You want to enjoy deep-data integration with popular e-commerce platforms.

Click here to get started with Sendlane!


Use Emercury if:

  • You are an email expert or an affiliate marketer on a budget
  • You need an email marketing tool that guarantees spam-free delivery.
  • You want to build your own “best-of-breed” tech stack combining your favorite marketing tools.

Click here to get started with Emercury!

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