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The Idea Behind Autoresponders

The idea behind autoresponders is to establish an enduring relationship with your subscribers. When people opt into your list, they usually expect something in return — valuable content, special offers, product bonuses, etc. Since they gave you the permission to email them, you already have taken the first step in building a relationship. That is what autoresponder marketing is all about. However, you must consistently provide them with value, and the best way to achieve this is by effectively using autoresponders.

All internet marketers should use autoresponder marketing. It is easier to sell to an existing customer than it is to find a new one. Creating an email series requires some time and effort, but once it is up and running, all you have to do is sit back and watch. The whole process should be automated as much as possible.

What you basically need to do with your autoresponder marketing program is setting up an email series to be sent to your subscribers. Once they subscribed, they should receive a welcome email, with some information about your business, products or services. Then every days or weeks, they should receive other emails, in which you provide them with valuable content.

Autoresponder marketing is great for building a relationship with your list. If you email people with valuable content, on a regular basis, they are more likely to read your emails, and ultimately purchase your products or the products you promote. Building a list is not only about size but also conversion.

Autoresponder marketing is one of the most effective ways to make money online. It is a proven technique and remains among internet marketers and home business owners.

Here are some tips:

Send short, eye-catching emails to your subscribers with a short description and a link to a page of your website.

Offer a free trial of your product to your prospects and send them instructions to make use of the trial through the autoresponder. When the free trial ends, you will want to follow up with the potential customers to get them to buy because you now have their email addresses.

Offer training to your affiliates if you run an affiliate program because this is a great way to offer them value. The affiliates who are marketing your product will always be on the lookout for ways to improve, and when you automate everything you will get maximum results, as long as your training offers value. Your affiliates can be trained in a variety of ways when you make use of an autoresponder.

Write reviews about products in the target market and deliver them to your list through the autoresponder. You will be providing value to your subscribers and at the same time making a commission from the sales you generate when someone buys the product through your affiliate link.

When someone buys one of your products, you then follow up the purchase with an offer for a second product. The second product could be another of yours, or it could be an affiliate promotion.

Use your autoresponders to conduct simple polls.

Use your autoresponders to deliver training courses.

Use your autoresponders to deliver a “rate card” for advertising on your website.

Email marketing does not have to be difficult; however you need to stay with it to reap the benefits and achieve long term results. Remember the money is in the relationship with your email list, not in the email list itself.

*Did You Know?  Autoresponders can be divided into two categories:  an outsourced ASP model — these autoresponders operate on the provider’s infrastructure and are usually configurable via a web-based control panel and server-side which enables users to install the autoresponder system on their own server.

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