How to Make a Killer Re-engagement Email Series and Win Back Lost Subscribers

Are you an email marketer? Here’s some bad news, unless you have a good re-engagement email process, you’re losing a ton of money year after year. But before we get to that, consider the following. If you send any emails at all, no matter how good they are – you lose subscribers. It doesn’t matter […]

The One Secret To All Email Marketing Profits

Do you want to boost your email marketing profits? Well, you’re in the right place because I’m about to reveal the one key behind all profit-increasing strategies. Here’s the deal – when you go and start learning how to increase your ROI, you’re going to run into hundreds of different things you can work on. […]

A Beginners Guide to Up-sell and Cross-sell Emails

As a business mentor, one of the things I’m most proud of is helping people get more profit out of what they already have. And one of the best things I’ve found to help people boost profits quickly is having them implement up-sell and cross-sell emails. And let me spell this out for you. If […]

Seven Steps to Limited Time Offers

Let me ask you a question. Are you using limited time offers in your email marketing? If you’re not using limited time offers, I have bad news for you. You’re leaving a ton of money on table. It’s time to lose the shyness and start utilizing limited time offers in your email marketing. Why limited […]

The 2020 Guide To Holiday Affiliate Marketing Promotions

Heads up. If you’re reading this article and thinking “it’s too early to prepare for the holidays”, let me issue you a warning. That’s the number one mistake marketers make. Holiday affiliate marketing promotions take a lot of planning. The best time to start planning is “yesterday”. It’s never too early to prepare for the […]

Maximizing Email Deliverability During the Holidays

It’s time to start making your plans for the holidays. If you want to get anywhere near decent email deliverability during the holidays, the time to start working on this is right now.  And while I’ll go over quite a few strategies to improve your deliverability, the main point I want you to take away […]

Using Customer Psychology for Effective Email Marketing

As marketers, we often get sidetracked with the latest bells and whistles of marketing technology, and completely forget all about things such as customer psychology as well as basic marketing and sales principles. So today, we decided to take a step back and get back to the basics of marketing, or rather the consumer psychology […]

Converting Leads to Customers Using Email Automation

If you’ve ever looked at any of your stats, you’ve probably noticed something true to all of business. Most people visiting your website do not become paying customers.  In fact, if you divide the total number of people who have come in contact with your business by your number of customers, you will notice it’s […]

Sex, Lies & 19 Super Simple Hacks for Writing Better Emails

Congratulations, you’ve made it. Writing better emails is now within your grasp. You’ve found the ultimate list of quick and easy hacks to make writing emails easy and fun. And a lot more profitable as well. Don’t believe me? I can’t blame you. If you’re like most people, you’ve probably fallen for the lies. Perhaps […]

7 Email Segmentation Hacks to Unlock The Doors of ROI

If you’re not using email segmentation then you’re missing out on huge boosts in ROI. Consider this – research shows that anything between 70-80% of email marketing ROI comes from segmentation. Put in another way, even if you continue to get the exact same amount and type of traffic, but just simply start segmenting your […]

17 Simple Steps For Smarter (And More Profitable) Email Campaigns

Email campaigns are the most profitable way to create and retain customers. In fact, email marketing has such a high return that you will see a decent profit even if you’re not very good at it. Unfortunately, that makes a lot of marketers settle for mediocre results. As a company that’s passionate about seeing people […]

Shhh… “IP Warm Up Strategy” Secrets

You’re probably here because you are having or you have had issues with IP warm-up. Whether you have your own IPs for email marketing or you work with an SMTP relay service provider, you probably know that you have to warm up your IPs a specific way in order to get to the daily volume […]

How to Improve Email Deliverability: 13 Dumb Mistakes to Avoid in 2020

Look, deliverability might sound like a complex subject, but it doesn’t have to be. If you just make sure to avoid some of the most common deliverability mistakes, you’re half-way there. To make this easier, I’ve compiled for you 13 of these mistakes, and none of them is technical in nature. All of these are […]

How to Grow Your List The Smart Way: 45 Tips, Ideas & Secrets That Don’t Suck

If you’re wondering how to grow your email list, I bet there are at least a dozen things you can implement right now and get immediate and significant improvements. To help you from procrastinating, I’ve compiled the ultimate guide to get you going. It includes 45 killer tricks you might want to implement starting today. […]

How To Grow Your Email Lists As An Affiliate Marketer, Essentially For Free

Affiliate marketing can be very profitable when done right, and it does have its perks over other ways of making money online. In fact, many of our clients make great profits doing affiliate marketing. So you can say I’ve worked with a lot of successful affiliate marketers. And I’ve helped most of them become even […]

Steal These Eight Welcome Email Templates, Boost Profits Immediately

You know that saying “the money is in the list”? It refers to the fact that dollar-for-dollar, email marketing is the single most profitable marketing channel, and it’s unlikely to be dethroned soon. Provided that your email deliverability, subject lines and email content are at least decent, every single email broadcast that you send will […]

How To Retain Customers In Difficult Times

There is just one thing you have to focus on during difficult times in order to retain customers. It will sound simple once I reveal it, but implementing it won’t be easy as it will go against your emotions at the moment. Fortunately, we’ll go into some specific tips and examples about how to implement […]

How To Keep Business Running During Times of Social Distancing

Covid 19 has businesses all around the world questioning their very survival, and this is a normal reaction to have. However, what many business owners do not know is the following. The biggest riches and fastest-growing businesses in history were created during crises.  I’m not saying this because I think we should be obsessed with […]

Best Practices for Welcome Emails

You know all those sayings about the importance of first impressions? Welcome emails are kind of like that, except for your business. It is this pivotal moment in the customer journey where you get to make a great impression that influences everything that follows. And just like real-life impressions, the key is to communicate enough […]

7 Secrets to Profitable Landing Pages

Are you trying to learn everything you can about using landing pages for your business? Do you want to see your profits increase? If so, you might want to keep reading. You see, here at Emercury we specialize in helping our customers get the most out of their marketing efforts. While we are a marketing-automation […]

Best Practices For Email Onboarding

Before we talk about email onboarding, let’s talk about you and your business first. I bet that your product is great. In fact, it probably has many more benefits and features than most people realize. In fact, I bet even some of your most ardent and loyal customers will often  find out they’ve been missing […]

The Secret to ClickFunnels, And How You Can Triple Backend Profits

If you’ve ever heard of ClickFunnels you’ve probably wondered why they are as successful and profitable as they are. Especially so if you look at it from a technological standpoint. At the technical level, they just provide a way to make landing pages. In theory you could make those same pages using any website building […]

Your Guide to Facebook Lead Ads

If you do any marketing on the internet at all, you know that relationship-based marketing is still the most profitable way to market. And within relationship-based marketing methods, email marketing is still the strongest way to create and maintain relationships as well as facilitate conversion to sales. All relationship-marketing (that includes email marketing) starts with […]

How to Write a Follow-Up Email After No Response

The simple idea of writing a follow-up email after the first one didn’t get a reply can be pretty daunting for many of us. Perhaps our social anxiety kicks in. Or perhaps we’re afraid that we sent a bad email. In any case, if you feel awkward about crafting follow-up emails, you’re not alone. According […]

The 5 Key steps to Utilizing Email Automation for Insurers

If you operate in the insurance industry, you’re probably familiar with two things. One, it’s a cutthroat super-competitive industry and it is getting ever more difficult to differentiate yourself from your competitors. Two, the industry is in some way stuck in the eighties in terms of how they envision sales and marketing works. While it […]

When to use Email Automation vs Email Broadcast (Bulk) Messaging

One of the most common issues I see with unsuccessful email marketers today is that they fall in one of two imbalanced camps. Either they’ve bought all the hype about “broadcasts being history” and they obsess about fancy automation techniques. Or they’re stuck in the past and do all of their marketing through traditional bulk-emailing […]

10 Content Mistakes That Can Damage Your Email Marketing Campaigns

Let me ask you a question. Do you ever feel like you work incredibly hard and never get the results that the marketing gurus promise? What’s happening there? Let me make an assumption here that you have the basics handled. You know you should build a quality subscriber list, segment those subscribers and establish a […]

The 5 Key Items You Need to Automate your Email Marketing

Do you know why most businesses fail to achieve the growth they deserve? They take too long to implement the technologies and techniques that would give them an edge. And why do they spend so much time delaying what is necessary to implement right away? That’s easy, the reason is a feeling of overwhelm. You […]

How To Utilize An Email Automation In My Business

Let’s not mince any words here; if your business has any chance of surviving the future, it has to adopt ever more ingenious ways of automating things. If you don’t do it, your competitors will, and before you know it, your business is no more. First things first though, with so many things to automate, […]

Affiliate Marketing Tips

If you like freedom, flexibility, and control over your earnings, affiliate marketing might just be the right path for you. In this guide we’re going to share some of our best affiliate marketing tips, so keep reading. What Is Affiliate Marketing At it’s most basic level – affiliate marketing refers to recommending other people’s products […]

Understanding Deliverability Metrics and Measurement

There’s a misconception among marketers that sending great content to a large mailing list is enough to achieve a successful campaign. You create compelling content, click send and watch the sales pour in. In practice, what happens after you deploy your campaigns matters just as much. A lot goes into securing consistent inbox placement. Understanding […]

How To Minimize Emails Going To Spam

How do email marketers minimize emails going to spam folders? Some studies show that up to 20% of all emails end up in spam folders or simply get dropped, undelivered or blocked. In the past, the major factor for low deliverability was your content. If your emails weren’t getting delivered, it was probably because of […]

What Is Email Reputation And How To Improve Deliverability?

Working on improving email reputation is probably one of the best things you can do in order to get more out of your email campaigns. Unfortunately, many of us are too busy tweaking our subject lines and content. We often forget that there are other crucial factors that contribute to our email marketing success. Email […]

History of Affiliate Marketing

To become a great affiliate marketer, you need to understand the history of affiliate marketing, how it came to be, how it evolved and changed over time. At the risk of sounding cheesy: those who understand the past are the best at predicting the future. Now, most people think of affiliate marketing as this online […]

Conversion Automation with Monetization Workflow

In this article I will discuss how to create an automation that works on converting your lead and then monetizing it after conversion Conversion Automation Workflow First I’ll start with the situation where you may be trying to still convert your lead. In this example the lead started to fill out a form and never […]

Ultimate Guide To Email Monetization

The fact is that most marketers are failing to fully utilize email monetization. There are several reasons for this, but the main one merely involves ignorance of all the options and ways to monetize. If you’re an email marketer you need to learn how to monetize emails in a variety of ways. Fortunately for you, […]

Everything You Need to Know About Yahoo Inboxing

With over 220 million users, Yahoo is the 3rd largest web services provider in the world. It’s especially popular in the USA, Europe, and Latin America. Hence, as an email marketer, you can’t ignore its role in your deliverability. Luckily, you can have excellent Yahoo inboxing rates if you adhere to a set of good […]

The Best Niches For Affiliate Marketing In 2018

Knowing how to choose a niche for affiliate marketing might be your most important skill as a marketer. Of course, things like having high-quality email delivery, producing quality content and optimizing conversions are also crucial. But the one thing that influences everything else that you do – is your choice of a niche. Now, in […]

What are blacklists and how they work?

In email marketing, deliverability is key. To make sure your messages find their way into the inbox, you have to follow the best emailing practices. This includes good list hygiene, great content and compliance with email marketing laws. Failing to do so can get you blacklisted, jeopardizing your campaign success. That’s why we need to […]

Content Filtering and Email Deliverability – Everything You Should Know

Content filtering is a powerful cybersecurity tool. It protects people and businesses from exposure to inappropriate and harmful web content. But, what if you are on the other side of the fence? All your marketing efforts will amount to nothing if your content gets filtered out. And without sufficient exposure, your campaigns are sure to […]

Email Marketing – The Ultimate Guide to Getting Started

Email marketing has been the undisputed king of all marketing channels for a long time. It blows everything else out of the water when it comes to conversions, engagement, and a return on your investment. If you’re new to the game, it might seem like email marketing is “taking a backseat to social networks”, but […]

How to Effectively Increase Your Gmail Delivery Rates

With over 300 million active users worldwide, Gmail is the most popular email client. So, it’s safe to say that a large portion of your subscribers are Gmail users. This is why as an email marketer, you have to make every effort to optimize your Gmail delivery rates. Following its layout redesign, Gmail now has […]

Prepare your email marketing for the holidays, here’s how

To “regular folks”, the holidays are a chance to celebrate, unwind or take a trip to an exotic destination. For us marketers, however, they are an opportunity to maximize sales and profits. Don’t waste this opportunity by failing to prepare well. Let’s look at some practical tips to help you gear up your email marketing […]

Is Your Email Reputation Affecting Your Email Deliverability

When it comes to email campaigns, deliverability goes hand in hand with email reputation. You can’t have one without the other. Deliverability is the measure of your ability to deliver content to people’s inboxes. It’s a complex subject touching everything related to email delivery. This involves you as a sender,  the recipients, and the mailbox providers […]

4 Simple Tips to Create and Maintain Good Email Reputation

Is it true that email campaigns are the most cost-effective and most profitable way to reach customers? Absolutely true, but it does take some effort. You need awesome content and a carefully selected target audience. And, you have to make sure your emails reach the inbox, which can sometimes get tricky. Good email reputation is a major […]

How to Leverage Email Marketing for Affiliate Marketing

Utilizing email marketing for affiliate marketing is a great idea. If you think about it, one is a killer conversion platform, and the other is an exceptional monetization method. On the one hand, affiliate marketing is a very lucrative way to produce profits. Last year alone, it generated billions of dollars in revenue for both […]

A Beginners Guide to Email Automation

New advances in email automation will revolutionize email marketing. This might sound like a bold claim, but it’s one we can make with 100% confidence. To understand why this is so, you need to understand the nature of email marketing and how it works. Or more specifically “why it works as well as it does”. […]

A Quick Guide to Better Sender Reputation (and Email Deliverability)

If you do email marketing, then you must understand that your sender reputation is crucial to the success of your business. How important is it? An illustrative example is probably the best option here. Let’s say you’ve forgotten to take care of your sender reputation completely, and your email deliverability has dropped by 30%. In the simplest […]

The Fastest Way to Improve Your Email Deliverability

There are many reasons why you should try to improve your email deliverability. The most important one is – it will immediately boost your profits. Even if the size of your list doesn’t change, when your deliverability improves, you actually send more emails. That means more opens, more clicks, and more sales. Email deliverability matters Email […]

Getting A Better Email Reputation Is Easy – Here’s How

Getting a better email reputation is very similar to improving your overall brand reputation. The better your reputation, the higher your profits. If we’re talking about brand reputation, the more reputable you are, the more likely people are to buy from you. The same is true if we’re talking about email reputation. The better your […]

Email Marketing Deliverability – Seven Mistakes to Avoid

When it comes to email marketing deliverability, you have to understand that times have changed. Long gone are the days where you didn’t have to study and understand deliverability. You could just focus on the size of your list, avoid being an outright spammer, and that was enough. Consider the following though. Email filters have […]

These Mistakes Kill Your Chance of Good Email Deliverability

Good email deliverability is becoming a luxury nowadays. In the old days, it used to be that you only had to focus on not sending complete spam, and that was enough. Nowadays email filters are much more sophisticated. They may decide that your email doesn’t deserve resting in the recipient’s inbox based on a variety […]

A Guide to Email Deliverability Best Practices

It’s true what marketers say – “the money’s in the (email) list”. But it doesn’t matter how big your list is – if your emails aren’t getting delivered, it just doesn’t matter. This is why we’ve compiled this simple email deliverability best practices guide. Think about it this way. If you increase your deliverability by […]

Best Tips to Easily Improve Email Deliverability

Deploying an effective marketing campaign is not easy. You have to create engaging content and target the right audience. You also have to keep your mailing lists clean and avoid spam filters. In a nutshell, you have to do your best to improve your email deliverability. Why is email deliverability so important? To outsiders, email […]

6 Tips to Improve the Health of your Email Lists (List Hygiene)

When it comes to sales strategies, email marketing remains one of the best revenue drivers. But, you have to make sure you do it right. Otherwise, your email campaigns may just end up in the junk folder. Good list hygiene is key to keeping your deliverability rates high and your subscribers engaged. What is email […]

Autoresponder Conditions Added

A New Type of Condition has been added when you create an ‘Autoresponder’ in the autoresponder management area. Basically, you can send out an autoresponder based on Not Clicked or Not Opened. To set up a ‘scheduled autoresponder’ – Not open or Not Clicked – requires you to complete the following information. Autoresponder name:         […]

Why Improving Email Reputation will Improve Email Delivery Rates

Working on improving email reputation is probably one of the best things you can do in order to get more out of your email campaigns.  Unfortunately, many of us are too busy tweaking our subject lines and content. We often forget that there are other crucial factor factors that contribute to our email marketing success.  Email reputation […]

Here’s How You can Supercharge Email Engagement

Mastering email engagement is crucial if you want to make money with email marketing. It isn’t enough to just create email lists and fill them up with subscribers. You have to know how to keep these subscribers engaged and interested. If you think about email marketing in general, it is an excellent way to reach […]

Spam Traps that ISPs Use and How to Avoid Them

If you want to have any decent success as an email marketer, your deliverability is key. And spam-traps are one of the biggest enemies to your email deliverability. So it’s important to learn what a spam trap does, how to avoid spam traps, and how to fix any major issues you come across. Understanding all […]

Using Lead Magnet Forms in Email Automation

Nothing else will get quality hot leads into your email automation as quickly as a quality lead magnet. Consider this, a lead magnet is a bundle of massive value, one that you’re giving away for free. It is so valuable that people are willing to trade their email to get it. It’s essentially the marketing equivalent of a […]

How Emercury’s A/B Test Can Help Your Campaign

Emercury has a lot of unique features that help marketers feel the full potential of their campaigns, but one of the most powerful is our A/B Testing Tool, as it prevents our customers from losing out on valuable conversions because of unoptimized campaigns. But first, what exactly is an A/B Test? Click here and register […]

Top 5 Problems with Affiliate Marketing And Their Solutions

There is a reason why affiliate marketing, despite being a very powerful way of earning money online and in spite of proving itself for more than a decade as a legitimate business, still leads to many novices failing and giving up – it’s because there are a number of problems that need to be hurdled […]

Email Marketing Trends and How Emercury Addresses Each

Whether you’re running an online store, selling your services online, or offering an affiliate’s products to other people, the most important asset of your business is your email marketing list. However, the past few years have seen rise to a number of trends that veteran email marketers failed to anticipate, thereby affecting their ROI. Here […]

How Emercury Tools Help You Manage Email Bounces

All email marketing service providers, at least ones that do care about their customers, take great pains to ensure that bounce management is handled carefully, without sacrificing any efficiency on either side. Email bounces are particularly dangerous, especially if they happen in large numbers, which could result in ISPs permanently blocking the user from sending […]

The Underrated Marketing Machine List Owners Should Be Using

Google’s video-streaming and sharing site Youtube is one of the most trafficked websites on the Internet, and the amount of time each user spends on the network is significantly more than the amount they spend on other networks, by virtue of videos having the tendency to keep them glued to the screens. Click here and […]

Make Facebook and Twitter an Extension of Your Email Marketing

Make no mistake about it; e-mail is still the most powerful marketing channel today. However, social media is also showing their worth, and it’s foolish to only pick e-mail exclusively when you can be using social media as an additional or complementary channel for marketing. Currently, the two most viable social networks out t here […]