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Articles & Tips

A collection of articles with tips and best practices in email marketing, social media, digital marketing and more.

Email vs. Social Media as a Marketing Tool

January 2nd, 2015
Marketers these days tend to embrace social media as the end-all and be-all of marketing online. While the massive faith in the platform isn’t completely unfounded, it may be a little bit misplaced if...

Use Your Blogging Skills To Become a Successful Affiliate Marketer

December 31st, 2014
These days, many bloggers are interested in making some money off their blog. There’s nothing wrong with that – creating and maintaining a quality blog takes even more time and effort than an entry-le...

Emercury Tips: Time to Pay Attention to Stay at Home Dads

December 29th, 2014
Stay-at-home dads are still a minority, and they experience all the difficult challenges every minority experiences, but that doesn’t mean that they make zero-impact in the way their families spend th...

Do Coupons Work?

December 24th, 2014
When Internet access became a necessity in most households, many offline activities became obsolete as online counterparts took their place. One of the offline activities that people thought would fac...

Emercury Tips: Is it Worth Targeting Staying at Home Moms?

December 17th, 2014
If you’re a marketer on the lookout for a growing demographic with a huge purchasing power, you must look at stay-at-home moms. Stay at home mothers have access to the internet, a strong hold over the...

Online Marketing Strategies on a Budget

December 10th, 2014
It’s no secret that marketing campaigns cost money, and that a bigger budget usually gives large businesses the advantage. However, the real trick is maximizing the ROI, mainly because a marketing cam...

Building Strong Business Relationships

December 8th, 2014
When it comes to businesses, relationships with your clients, potential clients, employees, and advisors play a big part in success and longevity, which means the ability to build strong bonds is a re...

Emercury Analysis: Marketing Trends for 2014

November 20th, 2014
Now that we’re at the last few months of 2014, it’s a good time to review the marketing trends that dominated the year. Granted that big things could still happen in two months time, but it’s safe to ...

How to Combine Emercury Data with Your Marketing Touch

November 18th, 2014
Many people would consider Steve Jobs as one of the greatest marketing minds of his generation, and they would point to his principle – that he didn’t need market research because customers wouldn’t k...

How to Make an Offer Your Readers Can’t Refuse

November 13th, 2014
Email provides so much more utility than simply getting your company’s name out there. In fact, it can be a source of revenue due to direct marketing. The only problem is getting your readers to enter...

The Need for Customer Data Strategy to Evolve

November 11th, 2014
The past few years have revealed that there is a need to change the way we think about and handle customer data. For years, the de facto practice was to tie all the systems together in order to achiev...

Content Marketing Hacks Using Social Media

November 6th, 2014
When marketers first realized that social media is an effective marketing tool, many of them initially considered social media marketing as the replacement for content marketing. However, the notion s...
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