Articles & Tips

A collection of articles with tips and best practices in email marketing, social media, digital marketing and more.

Causes of Spam Complaints

June 25th, 2009
Here are the most common reasons we end up having to shut down an agency’s client for too many SPAM complaints: Old lists (Surprise factor) – If your client has been collecting email addresses on the...

Does Your Subscriber’s SPAM Box Affect You?

June 18th, 2009
Whenever a client sends a bad email campaign, their recipients will click the “Report Spam” button in their email programs. Most people think nothing of it.  They figure it just teaches their Spam fil...

What Is SPAM?

June 11th, 2009
Warning Signs Your Client Is Spamming A guide for creative professionals (with clients who misbehave) – Part I (of MANY)… Emercury.net is an email marketing solution originally created in 2002, ...

Content, Content, Content! Is Your Website Written Well?

May 7th, 2009
Online studies show website content is worth studying.  Why?  It is valuable. Clients already know content writing is a viable tool for improving website traffic, but is it their best way to convert t...

Learn The Rules… So You Can Break Them!

March 27th, 2009
We have all heard the phrase, “rules are meant to be broken,” right? Well, in some cases, rules really are meant to be broken. In the previous two newsletters, we gave you some rules that are genera...

What You Need to Know About Email Lists

March 13th, 2009
Now, we all know what an email marketing list is right? If you still do not grasp the entire concept of an email list, here you have it — “An electronic mailing list (sometimes written as elist ...

If You Format It… They Will Read Preparing Newsletters for Email Marketing – Part II

March 2nd, 2009
In Part I, we discussed the reasons why some newsletters are successful and others fail miserably. We talked about the importance of personalizing each newsletter and drawing in your audience, with si...

If You Format It… They Will Read

February 24th, 2009
Why do you open certain newsletters, is it brand familiarity, eye-catching subject lines or attractive design? Whatever the reason, you do admit to clicking and opening certain newsletters, while igno...
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