Articles & Tips

A collection of articles with tips and best practices in email marketing, social media, digital marketing and more.

The Need for Customer Data Strategy to Evolve

November 11th, 2014
The past few years have revealed that there is a need to change the way we think about and handle customer data. For years, the de facto practice was to tie all the systems together in order to achiev...

Content Marketing Hacks Using Social Media

November 6th, 2014
When marketers first realized that social media is an effective marketing tool, many of them initially considered social media marketing as the replacement for content marketing. However, the notion s...

Grow Your Business a Thousandfold in a Year With Content Marketing

November 4th, 2014
If you want to grow business revenue by as much as a thousand times in a year’s time, your best bet is to invest time writing more and starting a content marketing campaign. The Internet these days ha...

A Mistake That Could Kill Your Business

October 30th, 2014
These days, a lot of people look up to big name brands like Apple, Microsoft, Google, and try to copy their success by building their business around brand marketing. The keyword here is “try,” becaus...

Strategies for Re-Engaging Inactive Customers

October 28th, 2014
One of the pitfalls in email marketing is that there will be a point in time where majority of the contacts in your list will be inactive subscribers. Most list owners will just chuck it out and just ...

What Kickstarter Campaigns Teach Us About Content Marketing

October 23rd, 2014
Many people laud Kickstarter as a brand new platform that allows creative individuals to cut out the middleman and get funding directly from its customers. It is that, but what most people miss is tha...

How to Use Content Marketing to Grow Your Business

October 21st, 2014
It can be surprising to know that in this day and age, there are still businesses out there that have yet to take advantage of the Internet. These businesses are missing out, because the Internet is e...

Emercury Can Help You Expand Your Business Globally

October 15th, 2014
The biggest benefit that the Internet brought to businesses is the fact that it effectively brings down geographical barriers. In the past, reaching potential customers required a huge amount of money...

What Bloggers Need to Understand About Email Marketing

October 13th, 2014
Back when people first started realizing that there is money to be made online, many of the upstarts went with blogging as the main platform. Literally thousands of blogs related to monetization appea...

Myths About Affiliate Marketing and How Emercury Can Help you

October 2nd, 2014
It’s true that affiliate marketing is one of the most effective ways to make money online. However, many would be online marketers end up giving way to early because they fall victim to some of the wo...

How iPhone 6 Help Affiliate Marketers

September 24th, 2014
Recent reports have pointed to the next iteration of Apple’s iPhone line of smartphones, the iPhone 6, as being geared towards ecommerce, and it seems like affiliate marketers are one of the few peopl...

Take Advantage of Google’s Image Cache

September 22nd, 2014
When Google implemented image caching on their email service a little over a year ago, it ruffled the feathers of email marketers everywhere. It has a number of negative effects that all boil down to ...
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