Articles & Tips

A collection of articles with tips and best practices in email marketing, social media, digital marketing and more.

How Big Companies Are Using Email Marketing To Deliver The Best Service Ever

September 18th, 2014
Despite the presence of newer communication channels like social media and instant messaging, email is still the preferred means of communication over the Internet whether it’s for business or social ...

Catch Up with Yahoo and Gmail

September 15th, 2014
Last year, Yahoo decided to close inactive email accounts and allowed the email addresses to be registered by new users. On the other side of the pond, Gmail implemented new changes that allowed its u...

Which Channels Drive the Best Landing Page Conversion Rates?

August 18th, 2014
Marketing has always been a numbers game. Even when it moved online, it is still heavily reliant on finding the channels that provide the best conversion rates and maximizing said channels for maximum...

How Emercury Ensures Your List Compliance

August 5th, 2014
At Emercury, we take the issue of spamming seriously. First and foremost, spam rarely ever works so it is in the best interests of our clients if they stay away from spamming. Next, there’s the CAN SP...

Using RSS for your Marketing Campaigns

August 4th, 2014
RSS (which means either Rich Site Summary or Really Simple Syndication) is one of the most useful yet horribly underrated web feed formats in use right now. You don’t hear about them too much as peopl...

What You Should Know About Canadian Legislation

July 30th, 2014
One thing that you have to remember with eMercury is that we have customers from all over the world, who in turn have subscribers that are spread out in all corners of the globe as well. Add the fact ...

15 Tenets of Proper Email Marketing Etiquette

July 28th, 2014
You’d think that after several decades of use, marketers should already know proper email marketing etiquette. Unfortunately, many marketers tend to jump in without even talking the time to learn how ...

The Rise of Clickstream Analysis in E-Mail Marketing

July 14th, 2014
It took a little bit of time, but email marketers are now fully aware that email frequency and relevance go hand in hand, with lack of one having a negative effect on the other. The Email Marketing in...

Convert Traffic to Leads and Leads to Customers

July 3rd, 2014
While it’s true that traffic is the lifeblood of a website, things aren’t so simple. Traffic, in and of itself, will not be able to sustain a business behind the website. To be successful, those peopl...

How Emercury’s A/B Test Can Help Your Campaign

June 30th, 2014
Emercury has a lot of unique features that help marketers feel the full potential of their campaigns, but one of the most powerful is our A/B Testing Tool, as it prevents our customers from losing out...

Top 5 Problems with Affiliate Marketing And Their Solutions

June 25th, 2014
There is a reason why affiliate marketing, despite being a very powerful way of earning money online and in spite of proving itself for more than a decade as a legitimate business, still leads to many...

How Emercury Tools Help You Manage Email Bounces

June 16th, 2014
All email marketing service providers, at least ones that do care about their customers, take great pains to ensure that bounce management is handled carefully, without sacrificing any efficiency on ...
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