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Articles & Tips

A collection of articles with tips and best practices in email marketing, social media, digital marketing and more.

The Underrated Marketing Machine List Owners Should Be Using

June 4th, 2014
Google’s video-streaming and sharing site Youtube is one of the most trafficked websites on the Internet, and the amount of time each user spends on the network is significantly more than the amount t...

The Importance of Customer Engagement

May 21st, 2014
When it comes to digital marketing, you will encounter the word “engagement” lots of times, to the point where you’ll be forgiven if you start thinking that it’s just another marketing buzzword. But t...

Common List Manager Mistakes That Disrupt Customer-Centric Marketing

May 19th, 2014
Marketing by default is customer-centric. To forget that simple fact is to ensure the failure of your campaigns. Any marketer worth his weight in gold knows this, but somehow there are times when even...

Why Businesses Need Affiliate Marketers

May 15th, 2014
It is unfortunate that there are still business owners these days who feel that they don’t need affiliate marketers, and that affiliate campaigns are useful only to businesses that are related to the ...

How Website Traffic Generation Has Evolved

May 12th, 2014
The Internet has been around for quite some time now, but compared to other medium of communication, it is relatively new and is still seeing major changes. One of the biggest this past decade is the ...

Tips on Writing Sales Messages

April 30th, 2014
One of the most important tools in your arsenal as an email marketer is your sales message, which is essentially the short explanation on why your prospect should buy whatever it is you are selling, b...

List Managers Should Start Paying Attention to Seniors More

April 24th, 2014
Many businesses are missing out on a lot of opportunities because they don’t target boomers or seniors, opting to go after teenagers, single moms, kids, or any other demographic that’s more closely as...

Word of Mouth is the Most Important Selling Strategy for List Managers

April 22nd, 2014
Business owners and marketers are all aware of the fact that word of mouth is easily the most powerful form of marketing if you want to build awareness for a product or service. A happy customer will ...

Reasons Why Consumers Unsubscribe

April 16th, 2014
Any email marketer worth his salt knows that consumers unsubscribe from mailing lists all the time, and there’s nothing you can do to bring down the rate of unsubscribes to 0%. However, that doesn’t m...

Online Shopping Growth Means Affiliate Marketing Growth

April 7th, 2014
According to the National Retail Federation, 2014 will see online purchasing grow at a rate that outpaces even conventional retail sales, predicting a 4.1 percent increase in traditional retail sales ...

The Small Business Mindset and Social Media

April 3rd, 2014
For the past couple of years, small business owners are finally discovering just how powerful and cost-effective social media can be when it comes to marketing and branding. However, they usually end ...

Things Most Successful Affiliate Marketers Do

March 31st, 2014
Affiliate marketers are a dime-a-dozen on the Internet these days. It has to do with the fact that affiliate marketing is modeled as a turn-key solution for earning a profit online, making it enticing...
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