Can Affiliate Marketers Sell to Children?

Can Affiliate Marketers Sell to Children?There are a lot of children on the Internet, and products aimed towards children can be very lucrative (there are a number of reasons, but one of them is the fact that the demographic values want more than need, particularly with regard to entertainment) – so it only stands that selling to children should be a good aim for affiliate marketers. But can affiliate marketers sell to children online?

It’s a simple question with complicated answers.

First, let us define what is “selling to children” in the context of this article. Selling to children means giving children the capacity to complete the purchase by directly paying for the product you are selling.

Now that we get that definition out of the way, we can categorically say that you are allowed to sell to children online. For as long as a children can pay, that means they have a gift card, credit card or debit card, they can buy from you.

What you need to be careful of is how you sell to them and what you sell to them.

Products to Sell

There are products that you cannot sell to children in a physical store like alcohol, cigarettes, drugs, certain beauty products, sexually related items and a whole lot more. The same rules apply online. If you are marketing books that have sexual content, diet pills, vitamins, among others, you cannot sell to children.

In fact, even if you are selling products for children, it doesn’t necessarily mean you can sell to children. For example, if you are selling children’s vitamins, you cannot sell to children, you need to sell to their parents.

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Children’s Privacy

Many marketers get away with it but it doesn’t change the fact that you are not allowed to mine data of children. You cannot ask for personal information without the consent of their parents.

Child Friendly Websites

There is no single governing body in the United States of America or any part of the world that declares whether or not a website is child-friendly. However, there are different organizations such as COPPA (Compliance, Children’s Privacy Certification) and kidSAFE Seal Program.

Some of these organization have a partnership with different internet service providers (ISP) and different search engines. When a website gets certification from these organizations and a parent opts to restrict what their children may or may not access via their ISP, then the certified website may be visited by the children.

It is advisable that you get certification from different organizations that have strong partnership with many ISPs. That way, your site will be available to children even when their access is restricted to child-friendly sites only.

Think About The Approcah Too

The key takeaway here is that yes, affiliate marketers can sell to children if the product or service they are offering is meant for children, but they have to pitch not just to the children but also to the parents. If you’ve been a marketer outside of the Internet, you’ll be familiar with some of the tricks employed in the offline world, and they can be adapted for affiliate marketing.

First is that your approach will depend upon the product. Are you selling toys or clothing, or services? Approaches to them may differ. For instance, when your affiliate’s product is a toy or a game, you might want to target the kid first. Because parents don’t really want to buy their kids toys willy-nilly. If you convince the kid that he wants the toy, the kid will do the work in convincing his parents to buy him one. On the other hand, clothing or educational tools aren’t really high on kids’ priorities – but parents will recognize if it’s something that their kid will benefit from. In this case, you market to the parents first.

Even the promo materials should change depending on which one you are targeting. Kids don’t really appreciate practical benefits. They are only interested in how much enjoyment or use they can get out of it. Parents, on the other hand, will care about the price, the durability, the safety. You have to take both into account. Wow the kid with pitches on how enjoyable the affiliate’s product is, show them images of what they can get, etc. Afterwards provide a listing of benefits, specs, safety guarantees, and all the other things that parents will want to know about.

At the end of the day, affiliate marketers can sell to children on the Internet. The only consideration is that it should be the right affiliate product, and the right approach. And to always keep in mind that you don’t just market to the kid, you also try to convince their parents because they’re the ones who will pay.


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