Can You Use Guerrilla Marketing for Your Affiliate Products?

When it comes to marketing, it’s not always a matter of having a huge budget. It’s true that a big marketing budget will give any company an advantage over their competition, but it is hardly the only option available to businesses. There are individuals – and maybe even businesses – that prefer to save on marketing costs by relying more on multilateral thinking and creativity in order to launch successful guerilla marketing campaigns.

However, when it comes to online marketers, one question that is frequently asked is whether guerilla marketing can be used to marketing affiliate products. Many of these online entrepreneurs went to the Internet instead of starting their own brick-and-mortar businesses primarily because they want to save on costs. Guerilla marketing is definitely one strategy that they could stand to benefit from, but can it lend itself well to the dynamics of the affiliate marketing industry?

The short answer is yes, guerilla marketing is definitely well suited to affiliate products. Affiliate Marketing works under the same principle, wherein the cost of operation is minimized, allowing even people with limited budgets to achieve their goals. The fact that guerilla marketing de-emphasizes cost of marketing makes it a good strategy for affiliate marketing.

Tips on How to Apply Guerilla Marketing to Your Affiliate Products

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The term “guerilla marketing” was first coined by author Jay Conrad Levinson in 1984, using it as the title of his book. Levinson describes it as a non-traditional, low-cost or no-cost ways of marketing, promoting, advertising, and publicizing. With this definition in mind, it’s safe to say that most affiliate marketers (at least the successful ones) are already using some form of guerilla marketing in their strategies. If you’re not one of them, here are some ways:

1. Use Social Media – the principle of using a “low or no-cost” means of promoting and advertising applies here. Majority of social networks don’t charge for membership. Nothing prevents you from joining one (or all!) of them and creating an account for your product, and then leveraging the social network’s built-in userbase. It’s not turnkey by any means-you still need to build an audience and develop relationships with prospective clients, but it’s going to be completely free, costing nothing but time and a little bit of creativity and patience.

2. Give Things Away for Free – On the surface level, you can easily apply this by interpreting it as face value. Just take one of your products, and give it away free of charge either. It will work as a great promotional tool for your other products because it gives value while at the same time promoting awareness of your other products and earning goodwill from customers. You can also take the principle and apply it to other things. For instance, there are people who release funny, entertaining movies that are completely unrelated to their product, but contain watermarks of their website URL, or people who publish image memes that also contain URL watermarks. They are giving something away and banking on the chance that said something will drive people back to their websites.

3. Promote Offline – many online marketers choose to stay online, thinking that they have enough channels for promotion on the Internet, and while that’s mostly true, they are ignoring the fact that there are also low-cost venues for promotion offline. Simply printing a risographed flyer and handing them out on conventions, or getting a simple tarpaulin stand with your URL can bring in more eyeballs to your website and ultimately, your affiliate products.

4. Host a Free Webinar

Many webinars cost a small fee (in fact, many online marketers make the bulk of their income from webinars), so imagine how valuable it will be to your prospective customers if they can get a free webinar from you? On your end, you stand to gain a very powerful way to connect with your audience, build your list, and even generate sales for your affiliate products.

5. Launch an Online Contest

People like free stuff. And people like the thrill of winning. Put two and two together and you have an online contest. You can approach this from opposite ends, either by offering some of your high end affiliate products as prizes or by using the contest mechanics as a means to drive traffic and sales to your affiliate products. This is very, very powerful provided that you don’t scam the contestants. Make sure the winner will be announced and that he or she will get exactly what was promised, failing to do this will make the contest backfire by giving you a negative reputation.

6. Partner with Other Affiliate Marketers

If you know a few friends in the industry (and really, you have no place in the industry if you don’t take the time to network), you can work out a deal where you can give away each other’s products for free or at least, promote each other. You can do guest postings, or show up in video tutorials and webinars of other people. Not only will this give you another channel of promotion and communication, it will also establish you as an authority, because really – if you’re showing up on all of these other people’s websites and videos, it must mean that you’re someone “who really knows what he’s talking about.” Nobody’s going to just pick a random stranger off the street and have him talk about things he doesn’t know about, right?


Based on the examples above, the trick to guerilla marketing is not the fact that it drives down promotional costs. That’s the side effect. The true driving principle behind it is that it requires creativity and the ability to think and strategize out of the box. The same principle that is driving affiliate marketing, which basically means that yes, you stand to benefit from using guerilla marketing for your affiliate products.


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