Improve Your Email Marketing Results

Perhaps it is time we look at ways to engage our audience before we try to sell them something.

You can start by creating a special welcome email. This is the first impression you give your subscriber. If used properly it is very valuable. According to research, confirmation emails record the highest open and read rates. Keep this in mind the next time a customer purchases a product, so you can sell corresponding services.

Also make sure you let your audience know you are interested in them not just for a sale.

Here are some suggestions:

Educate them at no cost — clients buy based on trust. Establishing trust with new customers is the key to getting them to purchase, and maintaining and strengthening the trust is the key to customer retention. Send them interesting industry tidbits, an informative article, etc.

Click below and begin your campaigns today!

Reward their loyalty once you have quality clients you want to keep them. The objective of a loyalty program is to offer benefits. For your subscribers it is an attractive incentive. For your business it could be increased revenue, greater email engagement, and strong consumer-brand relationship.

Focus on your attention on them — excellent customer support will help you retain your clients — 24/7 is expected from your online business.

Show them your worth — have you ever heard someone say, “What’s in it for me?” This means you need to show why what you sell or say matters. It is the value proposition; the one thing that makes them realize what you are offering is worth their time and money.

Avoid emailing them too often or not enough — finding an ideal frequency to email is an arduous task. It depends on certain factors, like what your company does and who you email. Keep in mind sending too often may aggravate your readers and increase your opt-out rate, so do not contact them more than a couple times per week.  However, long lapses may cause readers to forget about you. Plan on contacting them regularly, so your brand and product remains in front of your readers, and make sure each email has a defined purpose. You should stay in front of your audience at least once a month.

One Response to “Improve Your Email Marketing Results”

  1. […] email marketing service providers, at least ones that do care about their customers, take great pains to ensure that bounce management is handled carefully, without sacrificing any efficiency on either side. Email bounces are particularly dangerous, […]

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