Social Media Tips for Affiliate Marketing

If you’re an affiliate marketer, you probably already know that social media has become one of the most powerful venues for reaching potential customers these days. The number of social networks is growing lately, as is the number of users. In fact, there are people these days who don’t even have computers but still access their social media profiles on a daily basis using their smartphones and tablets. To ignore social media these days is the equivalent of an ostrich hiding its head in the sand.

However, there are a lot of affiliate marketers – even seasoned ones – who find it difficult to leverage social media for their campaigns. This is understandable because the medium, by default, works in ways that would run counter to the instincts of a marketer. If you’re one of these marketers who are not having much luck with social media, you may want to keep the following tips in mind:

First Things First, Keep Everything Organic

By organic, we meant that every single engagement in your social media page should be natural or came from actual people. Don’t buy fake likes just because everybody’s doing it. One thing about those bulk Likes that they are selling is that they convert very poorly, as they’re usually coming from bots, from hacked individuals, or people who were duped into liking your page. Finding traffic is just one part of your job as an affiliate marketer, it’s not the goal. The goal is to find people who will buy from your affiliate, and fake likes do not come from people who are buying.

Additionally, these bulk Likes and memberships are also harmful as most social networks track the engagement of your members and followers. Facebook, for instance, has what it calls the EdgeRank formula, which decides how many of your posts will appear on your followers’ news feed – and Edgerank computation depends a lot on how engaged your followers are versus the amount of your followers. Having a large number of followers while having an inversely proportional ratio of engagement will be very bad for your EdgeRank.

Don’t Use Social Media Just for Marketing

It may sound counterintuitive, but if you want your users to stay around, hold back on the hardselling and don’t shove your affiliate links in their faces every chance that you get. If all you do in your social media account is market to people, chances are they’ll get turned off and leave. Some may even flag you, doing your business more harm than good. That doesn’t mean you won’t market through social media, because there would be no point. The proper approach is to only pitch your affiliate links from time to time, and spend most of your social networking time acting like a real person.

Interact with your followers. Don’t just post stuff about your affiliate’s products. Ask questions, start polls, and you can even post funny pictures that have nothing to do with your business. This will help people realize that there’s a real person behind the page, and it’s not just some faceless corporation trying to get them to buy something. Also, don’t forget to respond to any questions and address followers who take the time to comment on your posts. Even if it’s just a minor comment agreeing with what they said.

Be Straightforward and Just Ask People

There are times when things aren’t so complicated, and that people are generally willing to help you out if you just ask in a straightforward manner. If you want your followers to post, it doesn’t hurt to ask sincerely. Most of the time, a simple honest request to share your content will work better than trying to trick them through subterfuge or through tricks such as content locking or automated scripts.

Last But Not the Least: Don’t Focus on a Single Social Network

Don’t be tricked into thinking that Facebook and Twitter is going to be enough, just because they’re the two most popular ones out there. Depending on your niche, some social networking sites may work better. For instance, Pinterest usually works for fashion or beauty related products as majority of its users are women. While Tumblr will work better for anime-related products as its users are mostly teenagers who are fond of Japanese pop culture. Spreading your social media reach will help you target specific niches and more importantly, it helps you be prepared in case your main social networking service goes out of business. Remember, Friendster and Myspace were both very popular with millions of active users, but where are they now?

One Response to “Social Media Tips for Affiliate Marketing”

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