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Tips on Writing Sales Messages

Computer keyboardOne of the most important tools in your arsenal as an email marketer is your sales message, which is essentially the short explanation on why your prospect should buy whatever it is you are selling, be it a service or a product.

However, many marketers tend to write sales messages that are so poorly written that they actually make it even harder to sell to customers. If you want to avoid falling into this trap, you might want to study the following tips on writing sales messages:

Write as If You’re Talking to the Person

This does not necessarily mean that you’ll have to constantly use first person – it just means that you should write messages that you can see yourself saying in person. For example, you’re probably not going to say “a whole team of experts have spent many years assessing and improving the designs of our software suite, to ensure that you’ll get the best possible user experience…” when selling something in person. You’re more likely to say “our software suite is designed for ease of use even for novices.”

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Avoid Jargon

There is a tendency for marketers to resort to industry jargon when writing their sales messages. Many of them do so because they think it makes them look like experts on their niche, but what it really does is alienate the potential customer. Avoid jargon at all costs and just use simple nouns and verbs that can be understood even by people outside of your niche.

Focus on Facts Instead of Promises

Customers, especially those who have yet to build a relationship with your brand or company, only care for facts. Promises are wasted because they are only valuable to people who already trust you. Facts, on the other hand, stand on their own merits.

Don’t Be Deceptive

This should be common knowledge, but you will be surprised to know just how many marketers choose to deceive people just to make a quick buck. However, as soon as the customer finds out that they have been deceived (and they will, make no mistake about it,) you’ll lose that person’s business forever, even if you decide to sell legitimate products and services somewhere down the line.

Use Specifics Instead of Clichés

No matter how good you are with words, people these days are extremely skeptical of sales messages and using clichés will only make them less likely to trust you. This is because clichés tend to be exaggerated and everybody knows that you can’t really stay true to them. You should avoid using words like Guaranteed, Completely Free, The Best, No Risk, and other words that you’re not sure you can live up to.

Brevity is Key

Lastly, you have to remember that every time a prospect reads your sales message, you are only borrowing a short amount of his precious time. So go straight to the point. Provide all of the necessary information and state your case in the fewest amount of words possible.

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