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Little Known Tricks for Email Marketing Success

When it comes to obtaining email marketing success, there are a couple of important tricks you must know. With the growth of technology, one would think these are the golden days of marketing for anyone who tries it. However, email marketing is not quite as simple as it once was. Technology has in some ways made it more complex than it used to be.

However, of all the different kinds of Internet marketing that you need to master, email marketing should be at the top of your priority list. There’s a reason an almost folklore like saying has developed around this: “The money is in the list!” – as they say.

Little Known Tricks for Email Marketing Success

Email marketing success tricks

All modern companies know that email marketing plays an enormous part in a solid advertising strategy. Email marketing in its most basic form has been around for a long time. Throughout the years, email marketing has evolved into a much more sophisticated advertising form.

The basic rules and guidelines that were once applicable to email marketing success have also evolved. Even though email marketing success is much harder to obtain than before, it’s definitely worth the effort.

The importance of timing

Assuming you have an opt-in mailing list, you have to introduce yourself as soon as your potential clients subscribe. People usually know what your business is about when they subscribe. However, you can set up an autoresponder email in which you will introduce your business exactly the way you want to.

Timing is key, so you must set up your email service to send welcome emails the moment subscribers opt-in. As for news and other emails, discover what the best time of the day is to send your mail. Your potential clients could be located all across the globe, so try to work out a schedule that functions across different time zones.

Little Known Tricks for Email Marketing Success

Mail content and format are key

Whether it’s a regular newsletter or a special promotion, you must do your best to attract and retain the attention of your subscribers. In order to keep email engagement at a high level, you have to craft your emails carefully. Go through your past email campaigns and check which ones were the most effective.

The subject line of an email plays a huge role in determining whether that email is going to be opened at all. Try to keep subject lines short and sweet. The content of your emails should follow a friendly conversational tone and always stay true to the character of your company. Your campaigns should strengthen the relationship with your subscribers and increase engagement.

Know and value your audience

In case you’ve been entertaining the idea of buying a mailing list, forget about it. Take the time to grow an opt-in mailing list because that way, you’ll know for sure that your subscribers actually want your emails. Companies that have grown their permission-based mailing lists have a much higher engagement rate than those who have bought premade targeted mailing lists.

Customizing your emails shows the recipients that your company truly cares about everyone on your mailing list. You can use the info subscribers share with you to address them by name or gender. You can even celebrate their birthdays by offering a special deal or promotion.

Little Known Tricks for Email Marketing Success

Invest in top-notch mailing tools

A good share of attaining email marketing success is due to first class mailing software. When choosing an mail service provider, make sure you go for an established company. A verified and legitimate email service provider will never have your emails wind up in the junk or spam folders of your subscribers.

The email service provider you choose should provide your company with a wide array of mail testing and customizing tools. It would be best if you could find an email service provider with solid anti-spam protection and spam testing tools. Your email provider should notify you on bounce emails and take appropriate action because too many hard bounces can hurt your email deliverability.

Measure and set objectives

You can’t manage what you don’t measure. If you want email marketing success, set your objectives and constantly measure the results of your email campaigns. Test different methods, from subject lines to text copy and different email designs, and see which approach works best for your audience. Email analytics and reports are your best ally in attaining email marketing success.

You can track your emails and know everything that happens after you send out your campaign. With email tracking, you can obtain metrics and statistics about all interaction with your emails, from opening emails to link clicks. Add trackable links and use attachment tracking to discover how users interact with additions to your campaign.

Again, a good email service provider will give you all the tracking and analytics tool you need to succeed.

Follow through with your campaign

There is no such thing as the perfect marketing campaign – just a marketing campaign that resonates with the targeted audience. Once you learn how to fine-tune your email campaigns, the desired results will follow in no time. The metrics you obtain by measuring can be used to automate campaigns that will lead to huge email marketing success.

It doesn’t make a difference whether the goal of your campaign is increased traffic, click-through rates or purchases. You can use the reports for your past campaigns to learn about your subscribers and achieve better results each time.

Little Known Tricks for Email Marketing Success

A partner that can guarantee email marketing success – Emercury

Emercury is a marketing platform that helps managers, publishers and marketers attain email marketing success in the easiest way possible. We provide the perfect array of email marketing products and services, regardless of your level of email marketing knowledge or expertise. Beginners, marketing pros and everyone in between can experience success in marketing with our help.

Our products and services have been used for marketing campaigns all across the world.

 

  • Email Lead Generation
  • Transactional emails
  • Email marketing software
  • High volume mailing
  • Email Automation Marketing
  • List Hygiene
  • Email Marketing
  • Campaign Management

With our all-encompassing services, we are the perfect partner for guaranteed email marketing success. From template creation to overall email campaign management, we have it all covered. To get one more load off your back, we also provide unlimited storage for image hosting.

At Emercury, we meet all industry guidelines and are fully compliant with the CAN-SPAM Act. High volume mailing, transactional emails and advanced list management tools are all included. We will ensure that your mailing list is always clean from spam traps and your company will never face spam trap problems or get blacklisted.

Attaining email marketing success is easy if you have the right partner by your side. With Emercury, you can easily manage your email marketing campaign and achieve the results you’ve always aimed for.

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2 Responses to “Little Known Tricks for Email Marketing Success”

  1. […] To improve your email marketing strategies, you have to deliver a consistent volume of emails to your sending list. Next, avoid cold IP addresses without any reputation at all. Build your domain reputation before you start sending bulk emails and hope they won’t end up in the spam folder. Lastly, never fail to deliver quality content to your mailing list. Otherwise, your domain will get blacklisted and you’ll have to start anew. […]

  2. […] Implementing behavioral email marketing is a continual and ongoing process. It means continually tending to your subscribers’ behavior. Your mailing list, your subscribers and their behavior will always be a variable. However, as long as your mailing practices are consistent, you will see your success rate rise. […]

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