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Marketing Email vs Transactional Email: The Complete 2026 Guide
Understanding the difference between marketing email vs transactional email can make or break your email strategy. While both serve critical roles in customer communication, they operate under different rules, achieve different open rates, and require different approaches to maximize success. Every day, billions of emails flow through the digital ecosystem. Some promote products and build […]
SMTP Relay for Travel Companies: Boost Booking Confirmations
Travel companies face a critical challenge: ensuring booking confirmations reach customers instantly. With travelers expecting immediate confirmation after purchasing flights, hotels, or tour packages, even a single undelivered email can damage trust and revenue. That’s where SMTP relay for travel companies becomes essential for maintaining seamless customer communication. The travel industry processes billions of transactional […]
SMTP IP Warming: Build Reputation Without Getting Blocked
Starting email campaigns on a new IP address without proper warming is like jumping into a marathon without training. Your IP warming strategy for email determines whether your messages reach inboxes or disappear into spam folders. Internet Service Providers (ISPs) view sudden high-volume sending from unknown IPs as suspicious activity, triggering spam filters that block […]