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In the fast-paced world of digital marketing, timing is everything. Event-based email automation revolutionizes how businesses connect with their audience by sending perfectly timed messages triggered by subscriber actions rather than arbitrary schedules. This powerful approach transforms generic email blasts into personalized conversations that drive exceptional results. Consider this: while traditional email campaigns struggle with […]

Understanding the difference between marketing email vs transactional email can make or break your email strategy. While both serve critical roles in customer communication, they operate under different rules, achieve different open rates, and require different approaches to maximize success. Every day, billions of emails flow through the digital ecosystem. Some promote products and build […]

Travel companies face a critical challenge: ensuring booking confirmations reach customers instantly. With travelers expecting immediate confirmation after purchasing flights, hotels, or tour packages, even a single undelivered email can damage trust and revenue. That’s where SMTP relay for travel companies becomes essential for maintaining seamless customer communication. The travel industry processes billions of transactional […]