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If you know anything about email marketing, you probably know about the power of a welcome email sequence. It’s an amazing tool that helps you hook new subscribers and strike the iron while it’s hot. Done right it ensures high conversion rates, brand recognition and so much more.
The same is true when it comes to sending out free trial emails. The free trial is the perfect opportunity to get to know your prospect, nudge them into higher engagement, create a habit, ensure higher conversion rates and boost overall engagement.
Why Free Trial Emails Are Crucial for Your Business
If your business model lends itself to offering a free trial of some sort, you definitely want to consider offering one, as it serves as the perfect reason to send extremely effective emails to a hungry and engaged audience.
Benefits of Sending Free Trial Emails
Lead Generation: Free trial emails allow you to capture the interest of potential customers and convert them into leads. By offering a free trial, you can entice users to sign up and experience your product or service firsthand.
Engagement and Retention: Due to the nature of the free trial period, you can get away with sending emails with a lot higher frequency to anyone who signs up. And you can expect some really high engagement rates which in turn improves your deliverability and trains the subscriber to engage with your emails even after the free trial is over.
Personalized Experience: The best part about free trial emails is that you get to send regular and extremely personalized tips, updates and reminders that make perfect sense within that context. You can create an extremely personalized experience that is based on what the user does or doesn’t do during the free trial.
Feedback and Insights: Free trial emails can also be used to gather valuable feedback from users. By soliciting input and addressing any concerns or issues, you can improve your product or service and better meet the needs of your customers.
How Free Trial Emails Improve Conversion Rates
Reduced Friction: Getting someone to try something for free is a low-risk activity that can provide for a much smoother selling experience. Instead of trying to sell a purchase, you sell a free trial, and then you have a smooth period that allows you to demonstrate why they should upgrade.
Segmentation and Optimization: With free trials you have the perfect opportunity to learn more about your subscribers, and if they don’t convert straight away, you should have lots of good segmentation data you can use to convert them later on.
Demonstration of Value: A free trial allows users to experience the benefits of your offering firsthand, demonstrating the value it can provide. This can be a powerful driver for conversion, as users can see the tangible benefits of your product or service.
Nurturing and Retargeting: Free trial emails can be used to nurture leads and retarget users who have not yet converted. By providing ongoing support, education, and incentives, you can keep your brand top-of-mind and increase the chances of conversion.
Best Practices for Crafting Effective Free Trial Emails
Want to hear some good news? The simple, easy stuff is the best stuff when it comes to creating effective free trial emails. You don’t really need to go overboard into overly complicated strategies and techniques. The foundations are where you get the results, and if you’re using foundation-focused platforms like Emercury, you’re going to find it is a breeze to get this stuff done.
Personalize Your Emails
If you’re one of those people who are putting off personalization because you think it’s going to be something advanced and convoluted, fear not. The best results in personalization come from the absolute basics.
We’re talking about simple stuff that you can, and should implement from day one. This simply uses merge tags to address people by name, or reference another relevant piece of information.
Take a look at this example:
Subject: “[User Name], Unleash the Power of [Product Name] in Your Free Trial!”
Body: “Hi [User Name], Thanks for signing up for your free trial of [Product Name]. We know you’re in the [User Industry] industry and looking to improve [User Challenge]. With [Product Name], you can…”
If you took away nothing else from this guide, and just started doing something as simple as this, you would see a massive improvement in your results. It really can be that simple. Of course, you can move onto more advanced levels of personalization as you go.
If you read our guides on personalization, you will see that we recommend that you take it step by step. There’s no need to get super complicated and advanced. You can introduce finer and more elaborate personalization one step at a time.
And this philosophy is actually why we came up with our unique feature called “Smart Personalization”. It’s this unique Emercury feature that helps you make it so that every email can be truly personalized, to where it actually shows different content to different people. Yet, using it is just as simple as leveraging those plain merge tags.
Highlight Benefits Over Features
It’s really tempting as a product owner or seller to start pitching the technical features of a product. We all do it, until we get a good marketing or sales mentor to teach us one of the foundational tenets of quality selling: you’re selling benefits, not features.
Sure, the features are a big part of it, but they are merely what makes it possible for the customer to fill that need. They don’t want the feature per-se, they want what benefit that feature can bring to their life or business. Or to take it even further, they want the feeling that this benefit will bring, be that prestige, a sense of fulfillment or satisfaction, safety and security.
To put this in simpler terms:
- Focus on how your product solves user problems and improves their lives.
- Use clear, concise language that conveys the value proposition.
- Quantify benefits whenever possible (e.g., “Save 20% on your workload”).
Take a look at this benefit-focused example:
- Subject: Streamline Your Workflow and Boost Productivity with Your Free [Product Name] Trial
- Body: “Tired of wasting time on [User Problem]? Our free trial of [Product Name] helps you achieve [Benefit 1] and [Benefit 2] so you can focus on what matters most.”
Create a Sense of Urgency
One of the best aspects of a free trial is that it has scarcity built in. They have a limited time to make use of their trial, and once it has expired, it is gone, forever. The FOMO factor can be a really strong motivator here to maximize user engagement. It is your opportunity to leverage it. You just have to remember to weave it in throughout your emails.
Urgency Techniques:
- Mention the limited time for the free trial (e.g., “7 days left!”).
- Highlight features or benefits users might miss if they don’t convert soon.
- Offer a bonus or discount for upgrading before the trial ends.
In general, you can’t go overboard with display how many days are left inside of your emails. When it’s woven throughout the different free trial emails, as just a piece of subtly presented information, you can literally put this in every single email.
However, you can also strategically emphasize it further on specific milestones, such as at 15 days left, 7 days left, and 3 days left. For example you might do this in the subject line, or on top of the email body.
And when it comes to highlighting different features, this is where it gets really fun. You can keep track of which features they have used or not, and then conditionally send emails nudging them to try the features, which can be combined with a subtle reminder that the time to try these is running out.
The email itself can be written as a gentle nudge, combined with a valuable resource about why they should try this feature, what the benefits are, and perhaps links to information about how to use these features and why.
And then finally, if it makes sense for your business model, consider doubling down on that sense of “time running out” by adding a time-limited offer. Have an offer with a special discount that they can only grab if they upgrade before the trial counter runs out.
Urgent Email Example Template:
Subject: Last Chance! Get the Most Out of Your Free [Product Name] Trial (Expiring Soon)
Body: “There’s still time to unlock the full potential of [Product Name]. Your free trial expires in [Number] days, but don’t miss out on the chance to [Benefit]! Upgrade now and get [Bonus Offer] for a limited time.”
Types of Free Trial Emails with Templates
Welcome Email
The absolute most important email you will send, both in general, and within a sequence of free trial emails is the welcome email. The difference is that in one case you’re welcoming people to your email list, and in the other you’re welcoming them to the free trial. To learn more about the importance of welcome emails in general, check out Best Practices for Welcome Emails.
Of course, in a lot of cases the way that people get on your email list is by signing up for a free trial. With that said, we’re going to focus on the welcome email from the perspective of a free trial. I think that an example is the best way to get a sense.
Welcome Email Example Template:
Subject: Welcome to [Your Product Name]! Get Started Today.
Body:
Hi [Name],
Welcome to your free trial of [Your Product Name]! We’re excited to have you on board.
In this trial, you’ll have access to all the features to help you [achieve benefit of using your product].
To get started quickly, check out our [helpful resource, e.g., quick start guide, video tutorial].
We’re always here to help! If you have any questions, don’t hesitate to reach out to our support team at [support email address].
Happy exploring!
The [Your Company Name] Team
Tips:
- Keep it friendly and welcoming.
- Briefly explain what the user can achieve with the trial.
- Provide a quick start guide or resource to get them started.
- Include your support contact information.
Educational Email
Within the context of a free trial, the educational email serves an important purpose. It doesn’t focus on conversion directly, but rather lead nurture. Its role is to get people to actually engage with the free trial itself and reduce churn.
It also helps you highlight key features and benefits of the product in a way that’s more digestible than traditional marketing messages. This helps users understand the product’s value proposition better. All of this will help with the actual conversion process with the conversion-focused emails in later stages of the free trial.
Tips
- Subject Line: Craft a clear and concise subject line that accurately reflects the content of the email.
- Greeting: Personalize the greeting by using the recipient’s name.
- Introduction: Briefly introduce yourself and the purpose of the email.
- Body: Keep the body concise and well-organized. Use bullet points or numbered lists for easy reading.
- Call to Action (CTA): Include a clear call to action, whether it’s directing them to a resource, asking them to reply, or encouraging them to attend an event.
- Closing: Sign off with a professional closing and your name.
- Formatting: Use clear headings, subheadings, and bullet points for better readability.
- Personalization: Tailor the email to the specific audience.
- Proofread: Ensure the email is free of typos and grammatical errors before sending.
Educational Email Example Template
Subject: Unlock the Power of [Feature Name] in Your Free Trial
Body:
Hi [Name],
We hope you’re enjoying your free trial of [Your Product Name]! We know there are a lot of features to explore, and today we want to highlight the power of [Feature Name].
What is [Feature Name]?
[Feature Name] is a powerful tool that can help you [explain the key benefit of the feature].
How to Use [Feature Name] During Your Free Trial:
Here are a few quick tips to get started with [Feature Name] during your trial:
-
- [Step 1: Explain a simple action the user can take] (e.g., To access [Feature Name], simply navigate to [location within the product].)
- [Step 2: Provide a specific example of how the user can benefit] (e.g., By using [Feature Name], you can easily [demonstrate a concrete benefit].)
- [Step 3: (Optional) Offer additional resources] (e.g., We also have a helpful video tutorial on [Feature Name] that you can access here: [link to resource].)
Unlocking the Full Potential:
While you can experience some of the benefits of [Feature Name] during your free trial, the full power is unleashed with a paid plan. With a paid plan, you’ll gain access to [mention additional functionalities or benefits available in paid plans related to the feature].
Ready to Explore More?
If you’re finding [Feature Name] valuable and want to learn more about our paid plans, feel free to reply to this email, and we’d be happy to discuss options that best fit your needs.
Happy learning!
Sincerely,
The [Your Product Name] Team
Check-In Email
While in theory a check-in email isn’t “mandatory” during a free trial, I would say that it is so effective that you definitely want to send one during the trial to encourage people getting in touch one-on-one with someone on your team.
Just remember, the key to an effective check-in email during a free trial is to be helpful and non-pushy. Focus on providing value and support, and the nudge towards conversion will come naturally.
Tips
- Subject Line: Use a friendly and engaging subject line, like “Checking In” or “How are things going?”
- Greeting: Personalize the greeting using the recipient’s name.
- Body: Express your interest in their progress and offer support.
- Open-Ended Question: Include an open-ended question to encourage a response.
- Closing: End the email with a positive and encouraging tone.
Expiration Warning Email Example Template:
Subject: Checking In
Body:
Hi [Name],
I’m [Your Name], a member of the success team at [Product Name]. We noticed you signed up for a free trial, and I wanted to personally reach out and see how things are going!
Are you finding it easy to get started with [Product Name]? Have you had a chance to explore features that can help you with [mention your value proposition]?
If you’re unsure where to begin or have any questions, I’d be happy to jump on a quick call and demonstrate how [Product Name] can be a valuable tool for you.
Alternatively, if you prefer written resources, here are a few helpful links:
-
- [Link to Getting Started Guide]
- [Link to Knowledge Base]
Feel free to reply to this email or schedule a call using this link: [Link to scheduling tool]
I look forward to hearing from you and helping you unlock the full potential of [Product Name]!
Best regards,
[Your Name]
Success Team
[Product Name]
Expiration Warning Email
Towards the end of the free trial is when you really want to start working on the FOMO. This is where the expiration warning email and the last chance email come in. Both serve to remind the user about the pending deadline, just with a different sense of urgency.
Expiration Warning Email Example Template:
Subject: Your [Product Name] Trial Expires Soon!
Body:
Hi [Name],
This is a friendly reminder that your free trial for [Product Name] expires in [Number] days. During your trial, you’ve had the opportunity to explore [mention key features].
We hope you’ve found [Product Name] valuable! To continue enjoying the full benefits of [Product Name], you can upgrade to a paid plan before your trial ends.
[Link to Upgrade Page]
If you’d like to download your data before the expiration, you can do so here:
[Link to Download Data]
Thanks,
The [Product Name] Team
Last Chance Email
This is a conditional email that you send if they didn’t upgrade until now. It’s the same concept as the expiration warning email, but you want the tone to be a lot more urgent. It has to be clear that this is their last chance at locking in their discount (if you offer one), or to prevent service disruption due to non-payment.
Last Chance Email Example Template:
Subject: Don’t Miss Out! Your [Product Name] Trial Ends Tomorrow!
Body:
Hi [Name],
This is your last chance to keep using [Product Name]! Your free trial expires tomorrow.
Don’t lose access to [mention key features and benefits]. Upgrade to a paid plan today and continue enjoying the full power of [Product Name].
[Link to Upgrade Page]
Upgrade now and save [mention any special offer]!
We’d hate for you to miss out!
Sincerely,
The [Product Name] Team
Follow-Up Email
Obviously not everyone is going to upgrade before the trial ends. That doesn’t mean you have to give up on them and wait for them to convert later down the line. You can still give it one more attempt as you’re informing them about trial completion.
You can throw in another special discount (obviously different than the one they missed out on), and give them a little bit more time to upgrade. This is because some people might have missed your deadline simply because it was too restrictive. A bit more time to upgrade would be more favorable, even at a less steep discount.
Follow-Up Email Example Template
Subject: Want to Keep Getting Results with [Product Name]?
Body:
Hi [Name],
We noticed your free trial for [Product Name] has ended. While we’re sad to see you go, we understand trials don’t always fit everyone’s needs.
However, during your trial, we saw you using features like [mention key features], which can significantly help you achieve [mention user goals]. Wouldn’t it be great to continue unlocking the full potential of [Product Name]?
Exclusive Offer Just for You!
As a thank you for trying [Product Name], we’d like to offer you a special discount to help you get started:
-
- [Discount Offer]: Get [percentage] off your first [billing period] with code [discount code].
This offer is valid for a limited time, so don’t miss out!
Ready to Upgrade?
Upgrading to a paid plan is quick and easy! Simply click here: [Link to Upgrade Page]
We’re confident that [Product Name] can become a valuable tool for you. If you have any questions, feel free to reply to this email or visit our help center: [Link to Help Center]
We look forward to welcoming you back!
Sincerely,
The [Product Name] Team
Advanced Strategies for Free Trial Emails
Let’s take this up a notch now. While applying the stuff we’ve discussed so far will guarantee some great results, if you want to really maximize your results, data is your friend.
The fact is that you can iterate and optimize your campaigns unless you know what’s working, and how. This is where data comes in. When you collect the proper data, you can gain valuable insights that help you tweak those free trial emails and strategies ensuring full maximization.
Using Data to Optimize Email Performance
The success of your free trial email sequence hinges on sending relevant and engaging messages at the right time. Data analysis empowers you to do just that. Here’s how you can leverage data to optimize your emails and maximize free trial conversions.
- Track Key Metrics: Focus on metrics that directly influence conversions, such as:
- Open Rates: Assess whether your subject lines capture user attention.
- Click-Through Rates (CTRs): Determine how effectively your emails entice users to engage with specific calls to action (CTAs).
- Engagement Metrics: Monitor clicks within the email, scrolls, and time spent reading to understand user interaction with your content.
- Conversion Rates: Track the percentage of users who convert to paying customers after the trial.
- Unsubscribe Rates: Identify segments of your audience who might be disengaged by your email frequency or content.
- Utilize Email Marketing Analytics Tools: Most email marketing platforms provide analytics dashboards or integrate with third-party tools to track and analyze these metrics.
Real-Life Examples
- A SaaS company analyzes click-through rates within their free trial email sequence. They find that emails highlighting specific product features receive significantly higher clicks on CTAs prompting users to upgrade. This data informs them to tailor future emails to showcase valuable features that drive conversions.
- An e-commerce platform tracks unsubscribe rates. They discover that a segment of their audience consistently unsubscribes after receiving emails about products unrelated to their initial purchase category. Based on this data, they refine their segmentation strategy and send more targeted emails based on past purchase behavior, leading to decreased unsubscribe rates and increased engagement.
By systematically analyzing data from your free trial email campaigns, you can gain valuable insights into user behavior and preferences. These insights can then be used to refine your email strategy and improve your conversion rates.
Segmentation and Targeting
Tailoring your free trial email sequence to specific audience segments is a powerful strategy for boosting engagement and conversions. Here’s how segmentation can elevate your free trial email marketing:
How to Segment Your Audience
Segmentation involves dividing your free trial audience into smaller groups based on shared characteristics. This allows you to send more relevant and personalized emails, leading to higher engagement and conversion rates. Here are some key segmentation strategies for free trial campaigns:
- Signup Source: Segment users based on how they signed up for the free trial. Did they come from a specific landing page, ad campaign, or social media platform? Understanding their initial interest can guide your email content.
- Engagement Levels: Track how users interact with your emails during the trial. High open rates and click-through rates indicate active users who might benefit from emails highlighting advanced features or upgrade incentives. Conversely, low engagement could suggest the need for re-engagement emails or content addressing potential user roadblocks.
- In-App Activity: If your free trial involves a software product or app, monitor user behavior within the platform. Segments based on features used or tasks completed can inform targeted emails offering further guidance or showcasing relevant premium features.
- Trial Progress: Segment users based on their progress within the free trial period. For example, users nearing the end of the trial might receive emails emphasizing the value proposition of a paid plan and highlighting potential benefits they’d miss by not upgrading.
Segmented Email Campaign Examples
Here are some practical applications of segmentation within free trial email campaigns:
- Example 1: Segmentation by Signup Source
Let’s say you offer a free trial for a design software program. Users who signed up from a landing page promoting logo design features could receive an email sequence focused on logo creation tools and templates. Meanwhile, users who signed up from a social media ad highlighting photo editing capabilities could receive emails showcasing the photo editing features and their benefits.
- Example 2: Segmentation by Trial Progress and Engagement
Users who actively explore features and click on CTAs within your trial emails might receive an email highlighting advanced features and offering a discount on a premium plan. On the other hand, users who haven’t engaged with your emails or haven’t explored key features within the free trial could receive an email offering personalized support or addressing potential difficulties they might be facing.
By segmenting your audience and tailoring your email content accordingly, you can create a more engaging and personalized free trial experience for each user. This, in turn, increases the likelihood of converting them into paying customers.
A/B Testing Your Emails
A/B testing is a powerful technique for continuously improving your free trial email performance. It involves sending two or more variations of an email to a small segment of your audience and analyzing which version performs better based on your chosen metrics.
Here’s how you can leverage A/B testing to optimize your free trial email sequence for conversions:
Tips for A/B Testing
- Identify Areas to Test: Start by focusing on specific elements within your emails that you suspect might impact performance. This could be your subject line, call to action button (CTA), email layout, or specific content within the email body.
- Develop Clear Hypotheses: Formulate specific predictions about which variation will perform better based on your understanding of your audience and marketing goals.
- Maintain Consistent Variables: While testing one element, ensure all other aspects of the email (sender name, pre-header text, email body content) remain consistent between variations.
- Set a Testing Duration: Allocate enough time for both variations to receive a statistically significant number of opens and clicks before determining a winner.
- Learn and Iterate: Analyze the results of your A/B tests and implement the winning variation into your email sequence. However, don’t stop there! Continue testing different elements over time to refine your emails and maximize engagement.
Case Studies
Here are some examples of how companies have used A/B testing to optimize their free trial email campaigns:
- A video editing software company A/B tested two subject lines for their first free trial reminder email. One subject line focused on urgency, mentioning the limited time left in the trial. The other subject line emphasized the value proposition, highlighting a specific editing feature users could explore. They found that the value proposition subject line resulted in a higher open rate, suggesting users were more interested in learning about the software’s capabilities rather than being pressured by a deadline.
- An e-learning platform A/B tested two CTAs within their final free trial email. One CTA simply said “Upgrade Now,” while the other offered a discount on the first month of a paid plan. The discounted CTA resulted in a higher click-through rate, indicating that users responded more favorably to an incentive during the final stages of the trial period.
By incorporating A/B testing into your free trial email strategy, you can gather data-driven insights on what resonates best with your audience. This data empowers you to continuously refine your email content and CTAs, ultimately leading to a more effective and conversion-driven free trial email sequence.
Common Mistakes to Avoid in Free Trial Emails
Overloading with Information
Bombarding users with information in your free trial emails can backfire. They might get overwhelmed, lose interest, or simply not retain the key points you’re trying to convey. Here’s how to craft clear and concise emails that resonate with your audience and drive conversions:
Why Less is More
- Attention Spans are Shrinking: People are bombarded with information daily. Keeping emails concise makes it more likely they’ll be opened, read, and understood.
- Focus on User Benefits: Highlight the value proposition of your product and how it solves user problems. Don’t get bogged down in technical details.
- Actionable CTAs: Clearly guide users towards the desired action, be it exploring a specific feature, upgrading to a paid plan, or seeking customer support.
Examples of Concise Emails
Here are some examples of how to apply the “less is more” approach to your free trial email content:
- Subject Line: Keep it short, clear, and engaging.
- Example: “Unlock Your Creativity with [Product Name]” (instead of “Everything You Need to Know About [Product Name] Free Trial”)
- Email Body:
- Focus on one key message per email.
- Use bullet points or short paragraphs to break up text and improve readability.
- Highlight specific features and benefits relevant to the user’s needs and trial stage.
- Include high-quality visuals (screenshots, GIFs) to showcase your product’s capabilities.
- Call to Action (CTA):
- Use strong, action-oriented verbs in your CTA button.
- Make the CTA button visually distinct and easy to locate within the email.
- Consider offering a limited-time incentive within the CTA to encourage immediate action (e.g., “Upgrade Now and Get 20% Off”).
By crafting clear, concise, and user-focused emails, you can ensure that your free trial messaging effectively communicates value and drives conversions. Remember, it’s not about overwhelming users with information – it’s about guiding them towards experiencing the benefits your product has to offer.
Neglecting Mobile Optimization
The fact is that a majority of your email opens will occur on someone’s mobile device. This means that you cannot afford to ignore the mobile design side of things. If your email looks wonky or weird on mobile because you never bothered to check, you are literally killing conversion rates for no good reason.
Importance of Mobile-Friendly Emails
- Increased Open Rates: Mobile-optimized emails are more likely to be opened and read by users on their smartphones.
- Improved Engagement: A seamless mobile experience encourages users to interact with your emails and explore your product within the trial period.
- Reduced Unsubscribes: Frustration with clunky, non-mobile-friendly emails can lead to unsubscribes. Prioritizing mobile optimization keeps users engaged.
Mobile Optimization Tips
- Single-Column Layout: Design your email layout to display optimally within a single column on mobile devices.
- Large Font Size: Ensure all text within your email is easy to read on smaller screens. Aim for a minimum font size of 13px.
- Clear CTAs: Use large, clear, and actionable call-to-action buttons that are easy to tap on a mobile device.
- Preheader Text: Craft compelling preheader text that displays alongside the subject line in mobile inboxes. This text should entice users to open your email.
- Image Optimization: Resize images to fit comfortably within the mobile email frame and ensure they load quickly to avoid frustrating wait times.
- Test on Different Devices: Always test your emails on various mobile devices and platforms to guarantee a consistent and user-friendly experience across different screen sizes and operating systems.
If you want to make your free trial emails truly branded, you might want to consider our custom template design services.
Ignoring Follow-Ups
Just because users don’t convert during the free trial doesn’t mean they’re lost forever. Strategic post-trial follow-up emails can re-engage them, remind them of the product’s value, and potentially turn them into paying customers.
Here’s why neglecting this crucial step is a missed opportunity:
- Rekindle Interest: Users might have been busy during the trial or simply needed a reminder about the product’s benefits. Follow-up emails rekindle their interest and nudge them back towards conversion.
- Address Concerns: Users who haven’t upgraded might have lingering questions or unresolved roadblocks. Follow-up emails can address these concerns and provide additional support to help them make an informed decision.
- Offer Incentives: A well-timed discount or limited-time offer can incentivize users who might have been hesitant to upgrade at full price.
We’ve already covered a follow-up email example in the “Follow-Up Email” section if you want to follow-up right after the trial, but here are a few examples about following up at later dates.
Example 1: Post-Trial Re-Engagement Email
Subject: We Miss You! Get Back to [Benefit] with [Product Name]
Body: Hi [Name],
We noticed your free trial for [Product Name] has ended. We hope you had a chance to experience how [Product Name] can help you [mention a specific user benefit].
During your trial, you were able to [mention specific actions or achievements within the trial]. We’re confident that [Product Name] can become a valuable tool for you to continue [mention desired outcome for the user].
As a special thank you for trying us out, we’d like to offer you a [mention discount or offer] on your first month of a paid plan. Click here to upgrade and keep the momentum going!
We’re here to help you succeed. If you have any questions, don’t hesitate to reply to this email.
Sincerely,
The [Product Name] Team
Example 2: Personalized Follow-Up Based on User Activity
Subject: Unlock More with [Product Name]! (Based on Your Trial Usage)
Body:
Hi [Name],
Thanks for trying [Product Name]! We noticed you focused on exploring [mention specific features used during the trial].
Did you know that [Product Name] also offers [mention additional features that complement their trial usage]? These features can significantly help you achieve [mention a higher-level benefit].
Upgrade to a paid plan today and continue unlocking the full potential of [Product Name]! We’re currently offering [mention discount or offer].
Click here to learn more about our plans and upgrade now!
Sincerely,
The [Product Name] Team
By crafting compelling post-trial follow-up emails with targeted messaging and enticing offers, you can nudge those un-converted free trial users back towards your product and potentially secure paying customers.
FAQs
What is a trial email?
A trial email is a marketing email sent to users who have signed up for a free trial of a product or service. These emails guide users on how to use the product, highlight its benefits, and encourage them to convert to a paid plan.
What can you do with a free trial of Emercury?
With a free trial of Emercury, you can create and send marketing emails, manage your contacts, and use email marketing templates to design professional emails. It helps you evaluate the platform’s features before committing to a paid plan.
Why are free trial emails important for businesses?
Free trial emails are crucial for businesses because they help convert trial users into paying customers by engaging them, providing valuable information, and showcasing the product’s benefits.
What should be included in a free trial email?
A free trial email should include a welcome message, a clear call to action, benefits of the product, usage tips, and links to additional resources or customer support.
How can personalization improve free trial emails?
Personalization can improve free trial emails by making the content more relevant to the recipient, increasing engagement rates, and fostering a stronger connection with the user.
What are the best practices for creating free trial email templates?
Best practices include personalizing the emails, focusing on benefits rather than features, creating a sense of urgency, and using clear and compelling calls to action.
How often should you send follow-up emails during a free trial period?
It is recommended to send follow-up emails at key stages of the trial period, such as immediately after sign-up, mid-trial, and a few days before the trial expires, to keep users engaged.
What metrics should you track for free trial email campaigns?
Key metrics to track include open rates, click-through rates, conversion rates, and engagement metrics to assess the effectiveness of your free trial email campaigns.
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