Smart Segments Are Here

Are you excited? Because we absolutely are. And I’m not just saying this because we always get excited delivering the features you asked for.

Smart segments have arrived, and odds are, you have been dreaming about this feature for quite a while. But what are smart segments? Well, it is about taking the power of advanced segments, and taking it to a whole new level.

If you’re a fan of using the advanced segment builder, you probably love the way that you can just mix-and-match any multi-layered criteria to produce the most finely sliced segmentation that you can imagine.

Except, with static segments you have to manually trigger a refresh

Not a huge deal as we make it really easy and convenient, and all you have to do is click a button to trigger a full refresh. And in those cases where your segment doesn’t rely on being updated in real-time, this is just fine.

However, what if you are building a super-responsive and personalized campaign that should trigger the moment a person meets all of your criteria to be part of your advanced segment?

Thanks to “smart segment” technology, your advanced segment becomes a living entity that works for you on autopilot, 24/7. You define the criteria as usual, and it keeps track, in real time, of exactly who has entered or exited that segment.

Just switch it on

Any of your advanced segments can become “smart”. All you have to do is flip a switch.

This is now live for select users

Now, as you might imagine, having our servers rebuilding these super-advanced segments every day, 24/7 and doing so in realtime can be computationally expensive. But it is necessary to catch the very moment a change qualifies someone to enter or exit a segment.

This is why the feature is limited based on your Emercury tier, and if you’re on the fence about upgrading, this might be the right time to upgrade.

As of today, the following tiers are getting access to smart segments:

Grow Pro Scale
1 smart segment 5 smart segments 10 smart segments

As you know, our pricing tiers are primarily based on the level of service, not features. When we can offer the same feature to all tiers, we do so, and we really pride ourselves on that.

This feature however, is an entirely different beast that draws as much power from the servers as it provides to marketers. But in the end, it’s worth it, and we can’t wait to see how happy you are once you try it and take the power of the advanced segment builder to this next level.

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