Understanding Deliverability Metrics and Measurement

There’s a misconception among marketers that sending great content to a large mailing list is enough to achieve a successful campaign. You create compelling content, click send and watch the sales pour in. In practice, what happens after you deploy your campaigns matters just as much. A lot goes into securing consistent inbox placement. Understanding […]

History of Affiliate Marketing

To become a great affiliate marketer, you need to understand the history of affiliate marketing, how it came to be, how it evolved and changed over time. At the risk of sounding cheesy: those who understand the past are the best at predicting the future. Now, most people think of affiliate marketing as this online […]