How to Make a Killer Re-engagement Email Series and Win Back Lost Subscribers

Are you an email marketer? Here’s some bad news, unless you have a good re-engagement email process, you’re losing a ton of money year after year. But before we get to that, consider the following. If you send any emails at all, no matter how good they are – you lose subscribers. It doesn’t matter […]

Maximizing Email Deliverability During the Holidays

It’s time to start making your plans for the holidays. If you want to get anywhere near decent email deliverability during the holidays, the time to start working on this is right now.  And while I’ll go over quite a few strategies to improve your deliverability, the main point I want you to take away […]

Sex, Lies & 19 Super Simple Hacks for Writing Better Emails

Congratulations, you’ve made it. Writing better emails is now within your grasp. You’ve found the ultimate list of quick and easy hacks to make writing emails easy and fun. And a lot more profitable as well. Don’t believe me? I can’t blame you. If you’re like most people, you’ve probably fallen for the lies. Perhaps […]

7 Email Segmentation Hacks to Unlock The Doors of ROI

If you’re not using email segmentation then you’re missing out on huge boosts in ROI. Consider this – research shows that anything between 70-80% of email marketing ROI comes from segmentation. Put in another way, even if you continue to get the exact same amount and type of traffic, but just simply start segmenting your […]

17 Simple Steps For Smarter (And More Profitable) Email Campaigns

Email campaigns are the most profitable way to create and retain customers. In fact, email marketing has such a high return that you will see a decent profit even if you’re not very good at it. Unfortunately, that makes a lot of marketers settle for mediocre results. As a company that’s passionate about seeing people […]

Shhh… “IP Warm Up Strategy” Secrets

You’re probably here because you are having or you have had issues with IP warm-up. Whether you have your own IPs for email marketing or you work with an SMTP relay service provider, you probably know that you have to warm up your IPs a specific way in order to get to the daily volume […]

How to Improve Email Deliverability: 13 Dumb Mistakes to Avoid in 2020

Look, deliverability might sound like a complex subject, but it doesn’t have to be. If you just make sure to avoid some of the most common deliverability mistakes, you’re half-way there. To make this easier, I’ve compiled for you 13 of these mistakes, and none of them is technical in nature. All of these are […]

How to Grow Your List The Smart Way: 45 Tips, Ideas & Secrets That Don’t Suck

If you’re wondering how to grow your email list, I bet there are at least a dozen things you can implement right now and get immediate and significant improvements. To help you from procrastinating, I’ve compiled the ultimate guide to get you going. It includes 45 killer tricks you might want to implement starting today. […]

How To Retain Customers In Difficult Times

There is just one thing you have to focus on during difficult times in order to retain customers. It will sound simple once I reveal it, but implementing it won’t be easy as it will go against your emotions at the moment. Fortunately, we’ll go into some specific tips and examples about how to implement […]

7 Secrets to Profitable Landing Pages

Are you trying to learn everything you can about using landing pages for your business? Do you want to see your profits increase? If so, you might want to keep reading. You see, here at Emercury we specialize in helping our customers get the most out of their marketing efforts. While we are a marketing-automation […]

Best Practices For Email Onboarding

Before we talk about email onboarding, let’s talk about you and your business first. I bet that your product is great. In fact, it probably has many more benefits and features than most people realize. In fact, I bet even some of your most ardent and loyal customers will often  find out they’ve been missing […]

The Secret to ClickFunnels, And How You Can Triple Backend Profits

If you’ve ever heard of ClickFunnels you’ve probably wondered why they are as successful and profitable as they are. Especially so if you look at it from a technological standpoint. At the technical level, they just provide a way to make landing pages. In theory you could make those same pages using any website building […]

Understanding Deliverability Metrics and Measurement

There’s a misconception among marketers that sending great content to a large mailing list is enough to achieve a successful campaign. You create compelling content, click send and watch the sales pour in. In practice, what happens after you deploy your campaigns matters just as much. A lot goes into securing consistent inbox placement. Understanding […]

How To Minimize Emails Going To Spam

How do email marketers minimize emails going to spam folders? Some studies show that up to 20% of all emails end up in spam folders or simply get dropped, undelivered or blocked. In the past, the major factor for low deliverability was your content. If your emails weren’t getting delivered, it was probably because of […]

What Is Email Reputation And How To Improve Deliverability?

Working on improving email reputation is probably one of the best things you can do in order to get more out of your email campaigns. Unfortunately, many of us are too busy tweaking our subject lines and content. We often forget that there are other crucial factors that contribute to our email marketing success. Email […]

Conversion Automation with Monetization Workflow

In this article I will discuss how to create an automation that works on converting your lead and then monetizing it after conversion Conversion Automation Workflow First I’ll start with the situation where you may be trying to still convert your lead. In this example the lead started to fill out a form and never […]

Ultimate Guide To Email Monetization

The fact is that most marketers are failing to fully utilize email monetization. There are several reasons for this, but the main one merely involves ignorance of all the options and ways to monetize. If you’re an email marketer you need to learn how to monetize emails in a variety of ways. Fortunately for you, […]

Email Marketing – The Ultimate Guide to Getting Started

Email marketing has been the undisputed king of all marketing channels for a long time. It blows everything else out of the water when it comes to conversions, engagement, and a return on your investment. If you’re new to the game, it might seem like email marketing is “taking a backseat to social networks”, but […]

How to Effectively Increase Your Gmail Delivery Rates

With over 300 million active users worldwide, Gmail is the most popular email client. So, it’s safe to say that a large portion of your subscribers are Gmail users. This is why as an email marketer, you have to make every effort to optimize your Gmail delivery rates. Following its layout redesign, Gmail now has […]

Prepare your email marketing for the holidays, here’s how

To “regular folks”, the holidays are a chance to celebrate, unwind or take a trip to an exotic destination. For us marketers, however, they are an opportunity to maximize sales and profits. Don’t waste this opportunity by failing to prepare well. Let’s look at some practical tips to help you gear up your email marketing […]

4 Simple Tips to Create and Maintain Good Email Reputation

Is it true that email campaigns are the most cost-effective and most profitable way to reach customers? Absolutely true, but it does take some effort. You need awesome content and a carefully selected target audience. And, you have to make sure your emails reach the inbox, which can sometimes get tricky. Good email reputation is a major […]

How to Leverage Email Marketing for Affiliate Marketing

Please Note: This article has now been superseded by the 2021 edition we have just released. To read the 2021 edition, click here. Utilizing email marketing for affiliate marketing is a great idea. If you think about it, one is a killer conversion platform, and the other is an exceptional monetization method. On the one […]

A Beginners Guide to Email Automation

New advances in email automation will revolutionize email marketing. This might sound like a bold claim, but it’s one we can make with 100% confidence. To understand why this is so, you need to understand the nature of email marketing and how it works. Or more specifically “why it works as well as it does”. […]

A Quick Guide to Better Sender Reputation (and Email Deliverability)

If you do email marketing, then you must understand that your sender reputation is crucial to the success of your business. How important is it? An illustrative example is probably the best option here. Let’s say you’ve forgotten to take care of your sender reputation completely, and your email deliverability has dropped by 30%. In the simplest […]

The Fastest Way to Improve Your Email Deliverability

There are many reasons why you should try to improve your email deliverability. The most important one is – it will immediately boost your profits. Even if the size of your list doesn’t change, when your deliverability improves, you actually send more emails. That means more opens, more clicks, and more sales. Email deliverability matters Email […]

A Guide to Email Deliverability Best Practices

It’s true what marketers say – “the money’s in the (email) list”. But it doesn’t matter how big your list is – if your emails aren’t getting delivered, it just doesn’t matter. This is why we’ve compiled this simple email deliverability best practices guide. Think about it this way. If you increase your deliverability by […]