A webhook lets an app pass information to other apps in near real-time. This could mean notifying a private application developed just for you, or a way to notify another 3rd party application that accepts POST requests.
In Emercury, webhooks are used to send data from your account into another system or database that has an API (application programming interface) that can listen for webhooks (eg, Zapier). They are event driven and allow you to update 3rd party applications with contact and campaign activity as they happen.
You may want to use webhooks to keep subscriber records in sync with an external database or application, maintain an external unsubscribe or bounce list, or capture campaign opens, clicks, forwards, and shares to push to another application for your own custom reporting needs.
About Author
Michael Batalha has been in the email industry for 15+ yrs and is passionate about helping email marketers with strategies on getting the most return out of an email address. He does this using his Maximize Delivery Framework ™.
He has successfully created his own lead generation platforms and leveraged email to scale his own leads and now shares that same method he has used with other email marketers
He has successfully created numerous startups and sat on the board of the Entreprenuers Organization. He has graced the pages of Forbes and Fortune and has a real passion for working with entrepreneurs and building businesses.
You can follow him on twitter @mikebatalha for tweets on awesome email marketing & deliverability tips.
Tags: email automation, email marketing, webhooks
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