We are always excited whenever we release features to help Emercury users get the most out of email marketing. However, with the release of the site & event tracking system, we are more excited than ever before. And if you understand everything that’s possible now that you get access to this technology, you will be as well.
But first, let’s look at how to set this up
You will want to go to the cog on the top-right of your Emercury account. If you mouse-over it, you will see the fancy new “site & event tracking” option.
There are just 2 steps to getting started.
1) Grab your tracking code and install it on your website
2) Tell us what the website is
Installing the tracking code
– Under step 1 you will see a chunk of code with a very convenient “copy to clipboard” button.
– If you understand how websites work, you can install this yourself.
– And if you’re not entirely certain, talk to your web designer or web-developer
Some tips if you want to install it yourself
– If you have access to raw HTML you will want to simply put the code right before the closing body tag.
– If you’re using a CMS type platform (such as WordPress or something similar), you might have to utilize an option where you “add code to the footer”.
– With WordPress your theme will usually offer you an option to add code to the header or footer. Alternatively you might need to install a plugin that allows you to do that.
– The same is true with other software you might use to build pages or even marketing content. They typically have the option to “add code”. If unsure, ask support how you would add things like tracking code. They have to allow for things like adding Google Analytics code. If you can add Google Analytics code, you can also add Emercury code in the same way.
Adding the website(s)
With Emercury we let you add multiple websites and track events on each one of them. Would you believe some email marketing vendors limit you to a single website and make you pay per site? Not us!
Just go down to the “Tracking websites” section and add each website that you want Emercury to track. Remember to add the tracking code on each of those websites as well.
Note: Make sure to add a full website url. So, “example.com” will not be accepted. However “https://example.com” will be accepted.
Give it a test, have a look at the reports
Once you add a website, you will see that you get this “report” option on the right. If you click on that you can see hits to the website as they come in.
By default we register basic website hits, but you can also define custom events and actions, but more on those later.
For now, it’s a good idea to visit the site from a couple of different browsers, and just see how those basic default “pageload” events register in Emercury.
Special note, if you don’t see any hits:
Note that a lot of tools, browsers, security devices and even optimization tools force “privacy” even if you didn’t opt for it. This means that they block tracking code.
And yes, that means they block Emercury tracking code as well. But all tracking code in general really from anywhere or anything. So, if you’re testing the reports and do not see your own visits, try 2 things:
1) Click the refresh button if you haven’t done this yet
2) Check if your antivirus/browser doesn’t have a “web privacy” setting turned on
Alternatively, you might even be using a VPN or a “DNS service to speed up surfing”. Those can also filter out and break tracking functionality for “privacy reasons” without even telling you.
Simply adding the tracking code to your website allows you to see website visits as anonymous numbers.
If you want to associate visits with particular subscribers, you need to use an identification method.
Once you can identify your visitors, you can see which visitors performed which events
– If you’re a developer, please check out our article on sending custom events to Emercury
– If you’re not a developer, you can look at our easy non-developer method for sending events to Emercury
From there on you can build automations that treat people differently based on said website events
Do note that we also offer some pre-defined events and you do not always have to use custom events
It is also possible to build an automation that triggers off of a simple page visit to a given URL. In that case you do not need to define a custom event beforehand