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Author Archive

A collection of articles with tips and best practices in email marketing, social media, digital marketing and more.

Your Guide to Facebook Lead Ads

October 29th, 2019
If you do any marketing on the internet at all, you know that relationship-based marketing is still the most profitable way to market. And within relationship-based marketing methods, email marketing...

The 5 Key steps to Utilizing Email Automation for Insurers

August 20th, 2019
If you operate in the insurance industry, you’re probably familiar with two things. One, it’s a cutthroat super-competitive industry and it is getting ever more difficult to differentiate yourself fr...

When to use Email Automation vs Email Broadcast (Bulk) Messaging

July 8th, 2019
One of the most common issues I see with unsuccessful email marketers today is that they fall in one of two imbalanced camps. Either they’ve bought all the hype about “broadcasts being history” and t...

The 5 Key Items You Need to Automate your Email Marketing

May 22nd, 2019
Do you know why most businesses fail to achieve the growth they deserve? They take too long to implement the technologies and techniques that would give them an edge. And why do they spend so much ti...

How To Utilize An Email Automation In My Business

March 1st, 2019
Let’s not mince any words here; if your business has any chance of surviving the future, it has to adopt ever more ingenious ways of automating things. If you don’t do it, your competitors will, and ...

Affiliate Marketing Tips

September 22nd, 2018
If you like freedom, flexibility, and control over your earnings, affiliate marketing might just be the right path for you. In this guide we’re going to share some of our best affiliate marketin...

Understanding Deliverability Metrics and Measurement

August 8th, 2018
There’s a misconception among marketers that sending great content to a large mailing list is enough to achieve a successful campaign. You create compelling content, click send and watch the sa...

How To Minimize Emails Going To Spam

June 29th, 2018
How do email marketers minimize emails going to spam folders? Some studies show that up to 20% of all emails end up in spam folders or simply get dropped, undelivered or blocked. In the past, the maj...

What Is Email Reputation And How To Improve Deliverability?

June 13th, 2018
Working on improving email reputation is probably one of the best things you can do in order to get more out of your email campaigns. Unfortunately, many of us are too busy tweaking our subject lines ...

History of Affiliate Marketing

June 2nd, 2018
To become a great affiliate marketer, you need to understand the history of affiliate marketing, how it came to be, how it evolved and changed over time. At the risk of sounding cheesy: those who und...

Conversion Automation with Monetization Workflow

May 15th, 2018
In this article I will discuss how to create an automation that works on converting your lead and then monetizing it after conversion Conversion Automation Workflow First I’ll start with the sit...

Ultimate Guide To Email Monetization

May 14th, 2018
The fact is that most marketers are failing to fully utilize email monetization. There are several reasons for this, but the main one merely involves ignorance of all the options and ways to monetize....
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