Author Archive

A collection of articles with tips and best practices in email marketing, social media, digital marketing and more.

Maximizing Email Deliverability During the Holidays

October 27th, 2020
It’s time to start making your plans for the holidays. If you want to get anywhere near decent email deliverability during the holidays, the time to start working on this is right now.  And while I’l...

Using Customer Psychology for Effective Email Marketing

October 13th, 2020
As marketers, we often get sidetracked with the latest bells and whistles of marketing technology, and completely forget all about things such as customer psychology as well as basic marketing and sa...

Converting Leads to Customers Using Email Automation

October 8th, 2020
If you’ve ever looked at any of your stats, you’ve probably noticed something true to all of business. Most people visiting your website do not become paying customers.  In fact, if you divide ...

Sex, Lies & 19 Super Simple Hacks for Writing Better Emails

September 29th, 2020
Congratulations, you’ve made it. Writing better emails is now within your grasp. You’ve found the ultimate list of quick and easy hacks to make writing emails easy and fun. And a lot more...

7 Email Segmentation Hacks to Unlock The Doors of ROI

September 22nd, 2020
If you’re not using email segmentation then you’re missing out on huge boosts in ROI. Consider this – research shows that anything between 70-80% of email marketing ROI comes from segmentation....

17 Simple Steps For Smarter (And More Profitable) Email Campaigns

September 15th, 2020
Email campaigns are the most profitable way to create and retain customers. In fact, email marketing has such a high return that you will see a decent profit even if you’re not very good at it....

Shhh… “IP Warm Up Strategy” Secrets

September 10th, 2020
You’re probably here because you are having or you have had issues with IP warm-up. Whether you have your own IPs for email marketing or you work with an SMTP relay service provider, you probab...

How to Improve Email Deliverability: 13 Dumb Mistakes to Avoid in 2020

September 8th, 2020
Look, deliverability might sound like a complex subject, but it doesn’t have to be. If you just make sure to avoid some of the most common deliverability mistakes, you’re half-way there. ...

How to Grow Your List The Smart Way: 45 Tips, Ideas & Secrets That Don’t Suck

June 4th, 2020
If you’re wondering how to grow your email list, I bet there are at least a dozen things you can implement right now and get immediate and significant improvements. To help you from procrastinating, ...

How To Grow Your Email Lists As An Affiliate Marketer, Essentially For Free

May 25th, 2020
Affiliate marketing can be very profitable when done right, and it does have its perks over other ways of making money online. In fact, many of our clients make great profits doing affiliate marketin...

Steal These Eight Welcome Email Templates, Boost Profits Immediately

May 12th, 2020
You know that saying “the money is in the list”? It refers to the fact that dollar-for-dollar, email marketing is the single most profitable marketing channel, and it’s unlikely to be dethroned soon....

How To Retain Customers In Difficult Times

April 20th, 2020
There is just one thing you have to focus on during difficult times in order to retain customers. It will sound simple once I reveal it, but implementing it won’t be easy as it will go against your e...
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