You could have the best product or sales team in the world, but if you’re not utilizing proper lead nurturing, you’re leaving money on the table. And this is for one simple reason: most leads are not yet ready to buy. As a marketer, your job is to build relationships and trust with leads until […]
Have you heard the news? Email marketers everywhere are panicking because the new Gmail & Yahoo sender requirements are starting to roll out on Feb 1, 2024. The good news is that if you are an Emercury user, we already enforce most of these, and we help you easily monitor the last one. But let’s […]
Let’s make this as blunt as possible. If you’re not turning your leads into customers, you don’t really have a sustainable business. Mastering the art of lead conversion is at the core of all of your marketing efforts, and the fuel that drives your business. But what is lead conversion? Well, it is any action […]
An effective product launch email series can be one of the most effective tools in your email marketing arsenal. In fact, some of the best profits in marketing have been made with a simple product launch sequence. However, these spectacular examples can give the wrong impression. You might wrongly conclude that you need to be […]
Odds are that you’re just an email sequence or two away from massively boosting your profits, and the sales you generate from your email list. And it’s not just about making more money. If you understand sequences you can finally leverage automation and start running your business on “autopilot”. There’s a reason that I say […]
Understanding the idea of a marketing funnel is crucial for anyone doing email marketing, or really doing marketing in general. And this is because all profits come from creating conversions. But we don’t just mean the final conversion, where the person actually makes a purchase. Most of your job will actually involve getting your customer […]
Are you doing email marketing all wrong? If you’re doing it right, your main focus should be on building relationships and winning people over. And how do you do just that? Well it’s actually simple. You just follow a few simple key email marketing best practices. Mind you, there are people who have been doing […]
I have some bad news: odds are that you’ve fallen for some really bad email marketing myths, and they’re likely killing your results. The good news is that once you understand these myths (and the morsels of truth behind them), you will be able to double your results as an email marketer. Myth 1: Only […]
I have some bad news for you if you’re looking to learn about effective email marketing for small businesses. Most of the information out there is completely inapplicable to a small business. And in fact, you’re more likely to just end up with overwhelm than see any actual results if you tried to apply it. […]
