Learning how to avoid email going to spam comes down to five controllable factors: authenticate your domain with SPF, DKIM, and DMARC, keep your spam complaint rate below 0.1%, send only to people who opted in, maintain a clean list, and send content your subscribers actually open. Mailbox providers score every one of these signals […]
To create an email newsletter, choose an email marketing platform, build a permission-based subscriber list with a sign-up form, plan valuable content around one clear goal, design a mobile-friendly template, authenticate your sending domain, then test and send. Learning how to create an email newsletter is less about design talent and more about following a […]
Email list hygiene is the ongoing practice of cleaning your subscriber list to remove invalid, bouncing, and unengaged addresses so your emails keep reaching the inbox. If you are wondering what email list hygiene is and how to clean an email list the right way, the short version is this: you regularly remove dead contacts, […]
The email marketing automation workflow drip campaign data structure is the relational database schema and execution logic that turns a “series of emails” into an automated system. It is built from a small set of connected tables (campaigns, templates, workflows, workflow steps, contacts, a live queue, and an event log) plus a state model that […]
Do you like wasting money for no good reason? Nobody does. But that’s exactly what happens when you let your email marketing result in a needlessly high bounce rate. I think most people underestimate just how serious bounced emails are. You have to understand that a bounced email has repercussions well beyond just not delivering […]
If you’re in charge of B2B marketing, the good news is that you have access to higher budgets and can sell more profitable items. The bad news is that this also makes you a target for everyone selling shiny toys, services and ways to complicate your marketing unnecessarily. The truth is that even if you […]
You could have the best product or sales team in the world, but if you’re not utilizing proper lead nurturing, you’re leaving money on the table. And this is for one simple reason: most leads are not yet ready to buy. As a marketer, your job is to build relationships and trust with leads until […]
Have you heard the news? Email marketers everywhere are panicking because the new Gmail & Yahoo sender requirements are starting to roll out on Feb 1, 2024. The good news is that if you are an Emercury user, we already enforce most of these, and we help you easily monitor the last one. But let’s […]
Let’s make this as blunt as possible. If you’re not turning your leads into customers, you don’t really have a sustainable business. Mastering the art of lead conversion is at the core of all of your marketing efforts, and the fuel that drives your business. But what is lead conversion? Well, it is any action […]
