Most launch emails go out too late, to the wrong segment, from a sending domain that was never prepared for the volume. Learning how to synchronize email marketing with product launches solves all three problems at once. Synchronization means mapping every email to a specific launch phase, a specific audience segment, and a specific business […]
An email nurture drip sequence timing 3-4 days apart then weekly means you send your first three or four emails at 3 to 4 day intervals, then move to one fixed weekly send for the rest of the relationship. The tight opening window matches the period when a new subscriber remembers exactly why they signed […]
Understanding the idea of a marketing funnel is crucial for anyone doing email marketing, or really doing marketing in general. And this is because all profits come from creating conversions. But we don’t just mean the final conversion, where the person actually makes a purchase. Most of your job will actually involve getting your customer […]
Are you doing email marketing all wrong? If you’re doing it right, your main focus should be on building relationships and winning people over. And how do you do just that? Well it’s actually simple. You just follow a few simple key email marketing best practices. Mind you, there are people who have been doing […]
I have some bad news: odds are that you’ve fallen for some really bad email marketing myths, and they’re likely killing your results. The good news is that once you understand these myths (and the morsels of truth behind them), you will be able to double your results as an email marketer. Myth 1: Only […]
I have some bad news for you if you’re looking to learn about effective email marketing for small businesses. Most of the information out there is completely inapplicable to a small business. And in fact, you’re more likely to just end up with overwhelm than see any actual results if you tried to apply it. […]
Do you like putting in a ton of effort and work, only to have it destroyed for no good reason? Yeah, nobody does. Yet this is exactly what happens when email marketers fail to pay attention to their email sender reputation. You can put in a ton of effort in email marketing, only to find […]
Converting like crazy on Black Friday is within your reach. All you have to do is start planning, set a couple of things right, and execute. And if you’re wondering if it’s worth figuring out the formula, remember that there are businesses out there that make a sizable proportion of their total earnings during Black […]
So many email marketing services out there. How do you even choose? If you’re reading this, you probably already know that email marketing is a must for your business growth. However, it can be a bit overwhelming with all of the choice and information out there. Fortunately, just like with every other topic, we’re here […]
