Email personalization is no longer just a cool and “nice to have” add-on to email marketing. In today’s crowded inboxes, personalization is no longer optional, and is an absolute must-have. Now, don’t let this scare you. This does not mean that you have to utilize the most complex and advanced forms of personalization. It’s fine […]
If you’re looking to start writing marketing emails that convert, you’re on the right track. Your writing ability can seriously affect your bottom line as an email marketer. However, don’t let this scare you. The good news is that you don’t need to be a grandmaster copywriter to pull some amazing benefits from email marketing. […]
ActiveCampaign and Sendlane provide helpful email marketing features for segmenting your audience, managing contacts, and tracking their engagement with your content. However, they each have unique strengths that make them best for different use cases. ActiveCampaign is an all-in-one automation, email marketing, and sales engagement solution for managing business processes, assigning deals to specific teammates, […]
If you want to avoid your emails going to spam, the most important thing you will need to learn is that the definition of spam isn’t what you think it is. At least not in practical terms. And this has a lot to do with how users, and inbox providers use the term. You would […]
It’s true, email marketing is still king, so everyone wants to create an email newsletter and get in on the action. However, with all of the competition flooding people’s inboxes, you need a few secrets up your sleeve to stand out from the crowd. Fortunately, we prepared this easy, simple guide that gives you an […]
When it comes to email marketing, results are the name of the game. And nothing destroys your bottom line results like bad email list hygiene. Also, contrary to popular belief, “list hygiene” is not just about removing old and bounced emails. That’s more like the spring-cleaning part of it. Bad hygiene practices go beyond just […]
Being a busy entrepreneur can get overwhelming at times, and result in neglecting your marketing. However this is a surefire way to kill your business growth. Fortunately, B2C marketing automation is here to save the day, and remove much of that burden. And the good news is that if you’re in B2C, marketing automation is […]
Do you like wasting money for no good reason? Nobody does. But that’s exactly what happens when you let your email marketing result in a needlessly high bounce rate. I think most people underestimate just how serious bounced emails are. You have to understand that a bounced email has repercussions well beyond just not delivering […]
If you’re in charge of B2B marketing, the good news is that you have access to higher budgets and can sell more profitable items. The bad news is that this also makes you a target for everyone selling shiny toys, services and ways to complicate your marketing unnecessarily. The truth is that even if you […]
