Have you ever wondered what’s up with all the different ways to do email segmentation? We have lists, we have tags, custom fields and then we also have “segments”. A lot of people wonder what’s the difference between these four. How can you even tell when you should use one over the other? This is […]
Customer churn is a serious problem for any business, and it doesn’t matter what your industry is. The fact is that it is always far more costly to acquire new customers, than to simply retain and keep current customers happy. The good news is that reducing customer churn can be quite straightforward if you understand […]
As a marketer or a decision-maker, you already know that email marketing is a must in terms of boosting your company’s bottom line. However, if you’re not fully leveraging behavioral targeting, you might just be missing out on some great opportunities. If you’ve been putting off behavioral-based marketing, I can’t say I blame you. A […]
Your emails deserve to get more attention, and leveraging a habit-formation approach might be just what you need to boost email engagement. The goal here is to get your subscribers accustomed to opening and engaging with your emails. This in turn will lead to improved engagement and better results all around. That means higher conversion […]
Having worked with countless email marketers over the years, you can say we have a pretty good grasp on the main email newsletter mistakes out there. The good news is that all of these mistakes are easy to understand and easy to fix. And I’m about to tell you exactly what these mistakes are, help […]
Let’s face it, if you’re building an email list, it is because you want to convert those subscribers into actual customers. And looking at your email conversion rate is probably one of the best metrics to understand the quality of your email marketing. However, it is very easy to misunderstand this and then turn your […]
If you’re a marketer, you probably know all of the benefits of Email Marketing; It is one of the highest-return investments a business can make. But how do you pitch email marketing services to your boss, or clients? While there are many things that can help with this, email marketing services almost sell themselves if […]
The fact is that if you haven’t implemented abandoned cart emails yet, you’re leaving money on the table. This is for one simple reason: on average, shopping carts are abandoned a full 70% of the time. And abandoned cart emails are the best way we know to recover at least a portion of these sales. […]
Whether you’ve been in email marketing for a while, or brand new, drip marketing is something that you should leverage the right way. And when I say that, I mean understanding why it exists, how to put it into practice, and what are the best use cases. We are going to start out by looking […]
