Choosing an email marketing service provider is the highest-leverage decision in your entire email program, because the platform you pick controls your deliverability, your cost at scale, and the support you get when campaigns break. An email marketing service provider (ESP) is a platform that lets you build, send, automate, and track email campaigns to […]
If you’re like most email marketers, your primary goal is to increase your open and click through rates. And you know what kills these rates faster than you can say “ouch”? When your emails end up in the Gmail promotions tab. The fact is that despite the well-meaning nature of these tabs, most users only […]
Understanding how to avoid spam filters is a must if you want to get a good return on your efforts as an email marketer. This is because deliverability is the one multiplier on everything in email marketing. The worse your deliverability gets, the more you end up spinning your wheels. You eventually end up in […]
Out of all the metrics out there, your email open rates are the best measurement of success. If a lot of people are opening your emails, then you’re doing a great job as an email marketer. And if your email open rates are low, in essence, nothing else you do matters. Now, upon hearing this, […]
I have some really bad news to share with you today. Did you know that the number one reason people mark your emails as spam is if you get the email frequency wrong? It’s also the leading cause of unsubscribes and overall subscriber dissatisfaction as well. But wait, it gets even trickier. Most people assume it is […]
If you aren’t leveraging automation workflows, you’re hurting your bottom line, and here’s why… The truth is that as an email marketer, your job is to produce more customers for your business. However, you’ll often find that one of your biggest limitations is time itself. There is so much to do, and only a finite […]
Email might just be the best way to build brand awareness, and yet, few people think of email and brand awareness together. Much of this has to do with a fundamental misunderstanding of what brand awareness is, and how it works to produce more sales. When people think of brand awareness, they think it’s just […]
Have you ever wondered what’s up with all the different ways to do email segmentation? We have lists, we have tags, custom fields and then we also have “segments”. A lot of people wonder what’s the difference between these four. How can you even tell when you should use one over the other? This is […]
Customer churn is a serious problem for any business, and it doesn’t matter what your industry is. The fact is that it is always far more costly to acquire new customers, than to simply retain and keep current customers happy. The good news is that reducing customer churn can be quite straightforward if you understand […]
