Subject lines are often an under-discussed subject, especially taking into account how crucial they are to your results as an email marketer. Fortunately for you, we just prepared a guide that hands you the eight types of subject-lines that get opens and clicks, and explains succinctly how to craft subject lines the easy way. And […]
Everyone knows you need to be using automated emails in your business today. But with the sheer amount of things that you can do and automate, where do you start? Well, to help break the overwhelm, we compiled a list of the 12 types of automated emails you need to implement in most businesses. All […]
Do you want to know the biggest myth surrounding business growth? Most people think it’s all about “acquiring more leads and customers”, whereas in fact, it’s primarily about optimizing customer retention, or more specifically customer loyalty and lifetime value. Now, don’t get me wrong, of course acquiring more leads and initial conversions is important. It’s […]
If you’re looking for a guide on email marketing for beginners, look no further. This is a step-by-step roadmap that we crafted to make sure that you can implement email marketing in an easy and super efficient way. And as it turns out, if you’re a small business, implementing email marketing is kind of a […]
I have some bad news today. Your conversion rate will suffer if you don’t utilize personalization. This is because corporations have invested many billions to get people accustomed to custom-tailored and personalized experiences. If the communication people get from you feels like “bulk messaging”, it will feel off, as people don’t want to get the […]
If you’re looking for advice on blockchain and crypto marketing, I admire you for being on the cutting edge of business and the internet. At the same time, you are probably aware that this also means you are dealing with a lot of unexplored territory. Your main job on the marketing side is to build […]
Let’s face it, you have to improve deliverability in order to stop bleeding potential profits. This is for the very simple reason that an email which doesn’t land in the inbox is an email that will generate a grand total of zero profit. And unless you have been proactively working on your deliverability, I can […]
Everyone is talking about how amazing email marketing automation is, but that sidelines a dark secret. Just like with every other tool, there is a correct and optimal way to use it, and a lot of incorrect ways to approach it. The bad news is that almost all discussions about marketing automation obsess about features […]
Want to know how to get more sales the easy way? Everyone says that email is the way to go. But there is a problem. Most of the advice out there is geared towards marketers and not traditional sales operatives. In fact, most email sending platforms aren’t very friendly to sales people, and some are […]
