Could lead tracking be the missing key in your marketing arsenal? If you’re like most marketers, this might just be the case. In marketing we often talk about acquiring leads, and converting leads. But we often completely forget to talk about the idea of “tracking leads” as the glue that makes everything else work. This […]
Is B2B email marketing all that different from email marketing in general? Well, yes and no. Some of the core principles that make for good email are the same regardless of whether you’re in a B2B or B2C environment. However, some of the specifics can change in crucial ways. If you’re looking to add email […]
At Emercury we love to help email marketers boost their profits and results with email marketing. And I find that talking about email marketing mistakes is one of the most efficient ways to help steer people in the right direction. Fortunately for you, over the past decade of helping email marketers I have picked up […]
Super profitable marketing is very often all about turbo-charging the basics. And market segmentation is one of those basics that will always make a business more profitable. This is true regardless of your marketing strategy otherwise. It is also true whatever your industry or vertical. In order to make the most out of segmentation and […]
If you’re like most people that are new to email marketing, you might even equate email marketing with promotional email. After all, you’re building a list so you can sell more stuff, right? Well, the fact is that any good email marketer will understand the full gamut of email marketing, and how to best utilize […]
If you’re paying attention, you might have noticed that the term “marketing funnels” gets thrown around marketing and business circles quite a lot. And in fact, many times this is done in a very hyped-up fashion, where funnels are represented as this magic trick that turns everyone into a millionaire overnight. The fact is that […]
Want to learn how to build an email list and get the best secrets straight from the email marketing pros? We went ahead and prepared this guide just for you. It contains a total of 13 quick and easy-to-get points that will help you get started on building a high-quality list. All it takes to […]
Why Black Friday Marketing? If you’ve followed this blog, you know we often like to talk about profit maximization. And that most profitable email marketers leverage strategies others fail to use. That includes leveraging cross-selling, upselling and winback campaigns to increase bottom-line profits. However, they are also really good at leveraging special occasions, such as […]
Subject lines are often an under-discussed subject, especially taking into account how crucial they are to your results as an email marketer. Fortunately for you, we just prepared a guide that hands you the eight types of subject-lines that get opens and clicks, and explains succinctly how to craft subject lines the easy way. And […]
