Michael Batalha

Michael Batalha

Michael Batalha has been in the email industry for 15+ yrs and is passionate about helping email marketers with strategies on getting the most return out of an email address. He does this using his Maximize Delivery Framework (tm).

He has successfully created his own lead generation platforms and leveraged email to scale his own leads and now shares that same method he has used with other email marketers

He has successfully created numerous startups and sat on the board of the Entreprenuers Organization. He has graced the pages of Forbes and Fortune and has a real passion for working with entrepreneurs and building businesses.

You can follow him on twitter @mikebatalha for tweets on awesome email marketing & deliverability tips.

Black Friday Marketing Strategies That Work

Why Black Friday Marketing? If you’ve followed this blog, you know we often like to talk about profit maximization. And that most profitable email marketers leverage strategies others fail to use. That includes leveraging cross-selling, upselling and winback campaigns to increase bottom-line profits.  However, they are also really good at leveraging special occasions, such as […]

Subject Lines To Grow Your Business

Subject lines are often an under-discussed subject, especially taking into account how crucial they are to your results as an email marketer. Fortunately for you, we just prepared a guide that hands you the eight types of subject-lines that get opens and clicks, and explains succinctly how to craft subject lines the easy way. And […]

Customer Retention: Top Tricks & Strategies To Maximize Business Growth

Do you want to know the biggest myth surrounding business growth? Most people think it’s all about “acquiring more leads and customers”, whereas in fact, it’s primarily about optimizing customer retention, or more specifically customer loyalty and lifetime value. Now, don’t get me wrong, of course acquiring more leads and initial conversions is important. It’s […]

Boost Your Conversion Rate: An Easy Guide to Personalization

I have some bad news today. Your conversion rate will suffer if you don’t utilize personalization. This is because corporations have invested many billions to get people accustomed to custom-tailored and personalized experiences.  If the communication people get from you feels like “bulk messaging”, it will feel off, as people don’t want to get the […]