Michael Batalha

Michael Batalha

Michael Batalha has been in the email industry for 15+ yrs and is passionate about helping email marketers with strategies on getting the most return out of an email address. He does this using his Maximize Delivery Framework (tm).

He has successfully created his own lead generation platforms and leveraged email to scale his own leads and now shares that same method he has used with other email marketers

He has successfully created numerous startups and sat on the board of the Entreprenuers Organization. He has graced the pages of Forbes and Fortune and has a real passion for working with entrepreneurs and building businesses.

You can follow him on twitter @mikebatalha for tweets on awesome email marketing & deliverability tips.

A Beginners Guide to Up-sell and Cross-sell Emails

As a business mentor, one of the things I’m most proud of is helping people get more profit out of what they already have. And one of the best things I’ve found to help people boost profits quickly is having them implement up-sell and cross-sell emails. And let me spell this out for you. If […]

The 2021 Guide To Holiday Affiliate Marketing Promotions

Heads up. If you’re reading this article and thinking “it’s too early to prepare for the holidays”, let me issue you a warning. That’s the number one mistake marketers make. Holiday affiliate marketing promotions take a lot of planning. The best time to start planning is “yesterday”. It’s never too early to prepare for the […]

Maximizing Email Deliverability During the Holidays

It’s time to start making your plans for the holidays. If you want to get anywhere near decent email deliverability during the holidays, the time to start working on this is right now.  And while I’ll go over quite a few strategies to improve your deliverability, the main point I want you to take away […]

Using Customer Psychology for Effective Email Marketing

As marketers, we often get sidetracked with the latest bells and whistles of marketing technology, and completely forget all about things such as customer psychology as well as basic marketing and sales principles. So today, we decided to take a step back and get back to the basics of marketing, or rather the consumer psychology […]

Converting Leads to Customers Using Email Automation

If you’ve ever looked at any of your stats, you’ve probably noticed something true to all of business. Most people visiting your website do not become paying customers.  In fact, if you divide the total number of people who have come in contact with your business by your number of customers, you will notice it’s […]

Sex, Lies & 19 Super Simple Hacks for Writing Better Emails

Congratulations, you’ve made it. Writing better emails is now within your grasp. You’ve found the ultimate list of quick and easy hacks to make writing emails easy and fun. And a lot more profitable as well. Don’t believe me? I can’t blame you. If you’re like most people, you’ve probably fallen for the lies. Perhaps […]

7 Email Segmentation Hacks to Unlock The Doors of ROI

If you’re not using email segmentation then you’re missing out on huge boosts in ROI. Consider this – research shows that anything between 70-80% of email marketing ROI comes from segmentation. Put in another way, even if you continue to get the exact same amount and type of traffic, but just simply start segmenting your […]

17 Simple Steps For Smarter (And More Profitable) Email Campaigns

Email campaigns are the most profitable way to create and retain customers. In fact, email marketing has such a high return that you will see a decent profit even if you’re not very good at it. Unfortunately, that makes a lot of marketers settle for mediocre results. As a company that’s passionate about seeing people […]