Covid 19 has businesses all around the world questioning their very survival, and this is a normal reaction to have. However, what many business owners do not know is the following. The biggest riches and fastest-growing businesses in history were created during crises. I’m not saying this because I think we should be obsessed with […]
You know all those sayings about the importance of first impressions? Welcome emails are kind of like that, except for your business. It is this pivotal moment in the customer journey where you get to make a great impression that influences everything that follows. And just like real-life impressions, the key is to communicate enough […]
Are you trying to learn everything you can about using landing pages for your business? Do you want to see your profits increase? If so, you might want to keep reading. You see, here at Emercury we specialize in helping our customers get the most out of their marketing efforts. While we are a marketing-automation […]
Before we talk about email onboarding, let’s talk about you and your business first. I bet that your product is great. In fact, it probably has many more benefits and features than most people realize. In fact, I bet even some of your most ardent and loyal customers will often find out they’ve been missing […]
If you’ve ever heard of ClickFunnels you’ve probably wondered why they are as successful and profitable as they are. Especially so if you look at it from a technological standpoint. At the technical level, they just provide a way to make landing pages. In theory you could make those same pages using any website building […]
If you do any marketing on the internet at all, you know that relationship-based marketing is still the most profitable way to market. And within relationship-based marketing methods, email marketing is still the strongest way to create and maintain relationships as well as facilitate conversion to sales. All relationship-marketing (that includes email marketing) starts with […]
The simple idea of writing a follow-up email after the first one didn’t get a reply can be pretty daunting for many of us. Perhaps our social anxiety kicks in. Or perhaps we’re afraid that we sent a bad email. In any case, if you feel awkward about crafting follow-up emails, you’re not alone. According […]
If you operate in the insurance industry, you’re probably familiar with two things. One, it’s a cutthroat super-competitive industry and it is getting ever more difficult to differentiate yourself from your competitors. Two, the industry is in some way stuck in the eighties in terms of how they envision sales and marketing works. While it […]
One of the most common issues I see with unsuccessful email marketers today is that they fall in one of two imbalanced camps. Either they’ve bought all the hype about “broadcast emailing being history” and they obsess about fancy automation techniques. Or they’re stuck in the past and do all of their marketing through traditional […]
