As a marketer or a decision-maker, you already know that email marketing is a must in terms of boosting your company’s bottom line. However, if you’re not fully leveraging behavioral targeting, you might just be missing out on some great opportunities. If you’ve been putting off behavioral-based marketing, I can’t say I blame you. A […]
Your emails deserve to get more attention, and leveraging a habit-formation approach might be just what you need to boost email engagement. The goal here is to get your subscribers accustomed to opening and engaging with your emails. This in turn will lead to improved engagement and better results all around. That means higher conversion […]
Having worked with countless email marketers over the years, you can say we have a pretty good grasp on the main email newsletter mistakes out there. The good news is that all of these mistakes are easy to understand and easy to fix. And I’m about to tell you exactly what these mistakes are, help […]
Let’s face it, if you’re building an email list, it is because you want to convert those subscribers into actual customers. And looking at your email conversion rate is probably one of the best metrics to understand the quality of your email marketing. However, it is very easy to misunderstand this and then turn your […]
If you’re a marketer, you probably know all of the benefits of Email Marketing; It is one of the highest-return investments a business can make. But how do you pitch email marketing services to your boss, or clients? While there are many things that can help with this, email marketing services almost sell themselves if […]
The fact is that if you haven’t implemented abandoned cart emails yet, you’re leaving money on the table. This is for one simple reason: on average, shopping carts are abandoned a full 70% of the time. And abandoned cart emails are the best way we know to recover at least a portion of these sales. […]
Whether you’ve been in email marketing for a while, or brand new, drip marketing is something that you should leverage the right way. And when I say that, I mean understanding why it exists, how to put it into practice, and what are the best use cases. We are going to start out by looking […]
If you’ve read our guides, you might know that when the emails that you send have a “reason” behind them, this improves everything about your email marketing. And update emails are one of the best ways to leverage this principle. Keeping your subscribers in the loop is the perfect excuse to send an email, and […]
These days ‘email content’ can be an overlooked topic when it comes to email marketing. That makes sense as it is a lot more fun to talk about cutting edge technology, features and techniques. However, this is often at your detriment as your content is the one pillar that makes everything else better (or worse). […]
