If you’ve read our guides, you might know that when the emails that you send have a “reason” behind them, this improves everything about your email marketing. And update emails are one of the best ways to leverage this principle. Keeping your subscribers in the loop is the perfect excuse to send an email, and […]
These days ‘email content’ can be an overlooked topic when it comes to email marketing. That makes sense as it is a lot more fun to talk about cutting edge technology, features and techniques. However, this is often at your detriment as your content is the one pillar that makes everything else better (or worse). […]
Most of business success lies in picking the right strategies. And if you want to make the most out of email, learning the best email marketing strategies is a surefire way to get those results that only email marketing can provide. And remember, email marketing is still the undisputed king when it comes to results […]
Could lead tracking be the missing key in your marketing arsenal? If you’re like most marketers, this might just be the case. In marketing we often talk about acquiring leads, and converting leads. But we often completely forget to talk about the idea of “tracking leads” as the glue that makes everything else work. This […]
Is B2B email marketing all that different from email marketing in general? Well, yes and no. Some of the core principles that make for good email are the same regardless of whether you’re in a B2B or B2C environment. However, some of the specifics can change in crucial ways. If you’re looking to add email […]
At Emercury we love to help email marketers boost their profits and results with email marketing. And I find that talking about email marketing mistakes is one of the most efficient ways to help steer people in the right direction. Fortunately for you, over the past decade of helping email marketers I have picked up […]
Super profitable marketing is very often all about turbo-charging the basics. And market segmentation is one of those basics that will always make a business more profitable. This is true regardless of your marketing strategy otherwise. It is also true whatever your industry or vertical. In order to make the most out of segmentation and […]
If you’re like most people that are new to email marketing, you might even equate email marketing with promotional email. After all, you’re building a list so you can sell more stuff, right? Well, the fact is that any good email marketer will understand the full gamut of email marketing, and how to best utilize […]
If you’re paying attention, you might have noticed that the term “marketing funnels” gets thrown around marketing and business circles quite a lot. And in fact, many times this is done in a very hyped-up fashion, where funnels are represented as this magic trick that turns everyone into a millionaire overnight. The fact is that […]
