In email marketing, deliverability is key. To make sure your messages find their way into the inbox, you have to follow the best emailing practices. This includes good list hygiene, great content and compliance with email marketing laws. Failing to do so can get you blacklisted, jeopardizing your campaign success. That’s why we need to […]
Content filtering is a powerful cybersecurity tool. It protects people and businesses from exposure to inappropriate and harmful web content. But, what if you are on the other side of the fence? All your marketing efforts will amount to nothing if your content gets filtered out. And without sufficient exposure, your campaigns are sure to […]
Email marketing has been the undisputed king of all marketing channels for a long time. It blows everything else out of the water when it comes to conversions, engagement, and a return on your investment. If you’re new to the game, it might seem like email marketing is “taking a backseat to social networks”, but […]
With over 300 million active users worldwide, Gmail is the most popular email client. So, it’s safe to say that a large portion of your subscribers are Gmail users. This is why as an email marketer, you have to make every effort to optimize your Gmail delivery rates. Following its layout redesign, Gmail now has […]
To “regular folks”, the holidays are a chance to celebrate, unwind or take a trip to an exotic destination. For us marketers, however, they are an opportunity to maximize sales and profits. Don’t waste this opportunity by failing to prepare well. Let’s look at some practical tips to help you gear up your email marketing […]
When it comes to email campaigns, deliverability goes hand in hand with email reputation. You can’t have one without the other. Deliverability is the measure of your ability to deliver content to people’s inboxes. It’s a complex subject touching everything related to email delivery. This involves you as a sender, the recipients, and the mailbox providers […]
Is it true that email campaigns are the most cost-effective and most profitable way to reach customers? Absolutely true, but it does take some effort. You need awesome content and a carefully selected target audience. And, you have to make sure your emails reach the inbox, which can sometimes get tricky. Good email reputation is a major […]
Please Note: This article has now been superseded by the 2021 edition we have just released. To read the 2021 edition, click here. Utilizing email marketing for affiliate marketing is a great idea. If you think about it, one is a killer conversion platform, and the other is an exceptional monetization method. On the one […]
New advances in email automation will revolutionize email marketing. This might sound like a bold claim, but it’s one we can make with 100% confidence. To understand why this is so, you need to understand the nature of email marketing and how it works. Or more specifically “why it works as well as it does”. […]
