Is it true that email campaigns are the most cost-effective and most profitable way to reach customers? Absolutely true, but it does take some effort. You need awesome content and a carefully selected target audience. And, you have to make sure your emails reach the inbox, which can sometimes get tricky. Good email reputation is a major […]
Please Note: This article has now been superseded by the 2021 edition we have just released. To read the 2021 edition, click here. Utilizing email marketing for affiliate marketing is a great idea. If you think about it, one is a killer conversion platform, and the other is an exceptional monetization method. On the one […]
New advances in email automation will revolutionize email marketing. This might sound like a bold claim, but it’s one we can make with 100% confidence. To understand why this is so, you need to understand the nature of email marketing and how it works. Or more specifically “why it works as well as it does”. […]
If you do email marketing, then you must understand that your sender reputation is crucial to the success of your business. How important is it? An illustrative example is probably the best option here. Let’s say you’ve forgotten to take care of your sender reputation completely, and your email deliverability has dropped by 30%. In the simplest […]
There are many reasons why you should try to improve your email deliverability. The most important one is – it will immediately boost your profits. Even if the size of your list doesn’t change, when your deliverability improves, you actually send more emails. That means more opens, more clicks, and more sales. Email deliverability matters Email […]
Getting a better email reputation is very similar to improving your overall brand reputation. The better your reputation, the higher your profits. If we’re talking about brand reputation, the more reputable you are, the more likely people are to buy from you. The same is true if we’re talking about email reputation. The better your […]
When it comes to email marketing deliverability, you have to understand that times have changed. Long gone are the days where you didn’t have to study and understand deliverability. You could just focus on the size of your list, avoid being an outright spammer, and that was enough. Consider the following though. Email filters have […]
Good email deliverability is becoming a luxury nowadays. In the old days, it used to be that you only had to focus on not sending complete spam, and that was enough. Nowadays email filters are much more sophisticated. They may decide that your email doesn’t deserve resting in the recipient’s inbox based on a variety […]
It’s true what marketers say – “the money’s in the (email) list”. But it doesn’t matter how big your list is – if your emails aren’t getting delivered, it just doesn’t matter. This is why we’ve compiled this simple email deliverability best practices guide. Think about it this way. If you increase your deliverability by […]
