Michael Batalha

Michael Batalha

Michael Batalha has been in the email industry for 15+ yrs and is passionate about helping email marketers with strategies on getting the most return out of an email address. He does this using his Maximize Delivery Framework (tm).

He has successfully created his own lead generation platforms and leveraged email to scale his own leads and now shares that same method he has used with other email marketers

He has successfully created numerous startups and sat on the board of the Entreprenuers Organization. He has graced the pages of Forbes and Fortune and has a real passion for working with entrepreneurs and building businesses.

You can follow him on twitter @mikebatalha for tweets on awesome email marketing & deliverability tips.

Webhooks

A webhook lets an app pass information to other apps in near real-time. This could mean notifying a private application developed just for you, or a way to notify another 3rd party application that accepts POST requests. In Emercury, webhooks are used to send data from your account into another system or database that has […]

The Ultimate Guide to Personalized Email for Higher Conversions

Whether we like it or not, corporations have spent billions of dollars getting the modern internet user accustomed to personalization. This means that today personalized email is a must for every marketer. In a sense, emails which feel like “bulk email” trigger a sense of unease in the recipient. They feel off, at least compared […]

When to Use Email Automation

We have written previously about how to know whether an email should be part of an automation or part of a broadcast. That article was more of a big picture overview on the general logic behind why we do broadcasts or automations. And it is actually one of our most popular articles.  In it, we […]

The Best Niches For Affiliate Marketing In 2021

If you know anything about affiliate marketing at all, you must know tha choosing your verticals and niches will make a huge difference to how easily you can generate profit with your affiliate marketing endeavors. In fact, “choose the right niche” has always been one of the first lessons you learn when you start to […]

Why Email Is Now More Important Than Ever

It’s never been more difficult to be an entrepreneur than it is today. In fact, it seems like everyone from every side is trying to make your life more difficult. If the ever-increasing number of administrative restrictions weren’t enough to make life stressful, we’re now getting this trend where all these major corporations seem to […]