Michael Batalha

Michael Batalha

Michael Batalha has been in the email industry for 15+ yrs and is passionate about helping email marketers with strategies on getting the most return out of an email address. He does this using his Maximize Delivery Framework (tm).

He has successfully created his own lead generation platforms and leveraged email to scale his own leads and now shares that same method he has used with other email marketers

He has successfully created numerous startups and sat on the board of the Entreprenuers Organization. He has graced the pages of Forbes and Fortune and has a real passion for working with entrepreneurs and building businesses.

You can follow him on twitter @mikebatalha for tweets on awesome email marketing & deliverability tips.

10 Content Mistakes That Can Damage Your Email Marketing Campaigns

Let me ask you a question. Do you ever feel like you work incredibly hard and never get the results that the marketing gurus promise? What’s happening there? Let me make an assumption here that you have the basics handled. You know you should build a quality subscriber list, segment those subscribers and establish a […]

Affiliate Marketing Tips

If you like freedom, flexibility, and control over your earnings, affiliate marketing might just be the right path for you. In this guide we’re going to share some of our best affiliate marketing tips, so keep reading. What Is Affiliate Marketing At it’s most basic level – affiliate marketing refers to recommending other people’s products […]

Understanding Deliverability Metrics and Measurement

There’s a misconception among marketers that sending great content to a large mailing list is enough to achieve a successful campaign. You create compelling content, click send and watch the sales pour in. In practice, what happens after you deploy your campaigns matters just as much. A lot goes into securing consistent inbox placement. Understanding […]

How To Minimize Emails Going To Spam

How do email marketers minimize emails going to spam folders? Some studies show that up to 20% of all emails end up in spam folders or simply get dropped, undelivered or blocked. In the past, the major factor for low deliverability was your content. If your emails weren’t getting delivered, it was probably because of […]

What Is Email Reputation And How To Improve Deliverability?

Working on improving email reputation is probably one of the best things you can do in order to get more out of your email campaigns. Unfortunately, many of us are too busy tweaking our subject lines and content. We often forget that there are other crucial factors that contribute to our email marketing success. Email […]

What Is Affiliate Marketing And How Does It Work?

Looking at the history of affiliate marketing, helps us answer a key question: what is affiliate marketing and how does it work. To become a great affiliate marketer, you need to understand the history of affiliate marketing, how it came to be, how it evolved and changed over time. At the risk of sounding cheesy: […]

Conversion Automation with Monetization Workflow

In this article I will discuss how to create an automation that works on converting your lead and then monetizing it after conversion Conversion Automation Workflow First I’ll start with the situation where you may be trying to still convert your lead. In this example the lead started to fill out a form and never […]