Before we talk about email onboarding, let’s talk about you and your business first. I bet that your product is great. In fact, it probably has many more benefits and features than most people realize. In fact, I bet even some of your most ardent and loyal customers will often find out they’ve been missing […]
If you’ve ever heard of ClickFunnels you’ve probably wondered why they are as successful and profitable as they are. Especially so if you look at it from a technological standpoint. At the technical level, they just provide a way to make landing pages. In theory you could make those same pages using any website building […]
If you do any marketing on the internet at all, you know that relationship-based marketing is still the most profitable way to market. And within relationship-based marketing methods, email marketing is still the strongest way to create and maintain relationships as well as facilitate conversion to sales. All relationship-marketing (that includes email marketing) starts with […]
The simple idea of writing a follow-up email after the first one didn’t get a reply can be pretty daunting for many of us. Perhaps our social anxiety kicks in. Or perhaps we’re afraid that we sent a bad email. In any case, if you feel awkward about crafting follow-up emails, you’re not alone. According […]
If you operate in the insurance industry, you’re probably familiar with two things. One, it’s a cutthroat super-competitive industry and it is getting ever more difficult to differentiate yourself from your competitors. Two, the industry is in some way stuck in the eighties in terms of how they envision sales and marketing works. While it […]
One of the most common issues I see with unsuccessful email marketers today is that they fall in one of two imbalanced camps. Either they’ve bought all the hype about “broadcast emailing being history” and they obsess about fancy automation techniques. Or they’re stuck in the past and do all of their marketing through traditional […]
Let me ask you a question. Do you ever feel like you work incredibly hard and never get the results that the marketing gurus promise? What’s happening there? Let me make an assumption here that you have the basics handled. You know you should build a quality subscriber list, segment those subscribers and establish a […]
Do you know why most businesses fail to achieve the growth they deserve? They take too long to implement the technologies and techniques that would give them an edge. And why do they spend so much time delaying what is necessary to implement right away? That’s easy, the reason is a feeling of overwhelm. You […]
Let’s not mince any words here; if your business has any chance of surviving the future, it has to adopt ever more ingenious ways of automating things. If you don’t do it, your competitors will, and before you know it, your business is no more. First things first though, with so many things to automate, […]
