Michael Batalha

Michael Batalha

Michael Batalha has been in the email industry for 15+ yrs and is passionate about helping email marketers with strategies on getting the most return out of an email address. He does this using his Maximize Delivery Framework (tm).

He has successfully created his own lead generation platforms and leveraged email to scale his own leads and now shares that same method he has used with other email marketers

He has successfully created numerous startups and sat on the board of the Entreprenuers Organization. He has graced the pages of Forbes and Fortune and has a real passion for working with entrepreneurs and building businesses.

You can follow him on twitter @mikebatalha for tweets on awesome email marketing & deliverability tips.

Autoresponder Conditions Added

A New Type of Condition has been added when you create an ‘Autoresponder’ in the autoresponder management area. Basically, you can send out an autoresponder based on Not Clicked or Not Opened. To set up a ‘scheduled autoresponder’ – Not open or Not Clicked – requires you to complete the following information. Autoresponder name:         […]

Why Improving Email Reputation will Improve Email Delivery Rates

Working on improving email reputation is probably one of the best things you can do in order to get more out of your email campaigns.  Unfortunately, many of us are too busy tweaking our subject lines and content. We often forget that there are other crucial factor factors that contribute to our email marketing success.  Email reputation […]

Here’s How You can Supercharge Email Engagement

Mastering email engagement is crucial if you want to make money with email marketing. It isn’t enough to just create email lists and fill them up with subscribers. You have to know how to keep these subscribers engaged and interested. If you think about email marketing in general, it is an excellent way to reach […]

Spam Traps that ISPs Use and How to Avoid Them

If you want to have any decent success as an email marketer, your deliverability is key. And spam-traps are one of the biggest enemies to your email deliverability. So it’s important to learn what a spam trap does, how to avoid spam traps, and how to fix any major issues you come across. Understanding all […]

How Emercury’s A/B Test Can Help Your Campaign

Emercury has a lot of unique features that help marketers feel the full potential of their campaigns, but one of the most powerful is our A/B Testing Tool, as it prevents our customers from losing out on valuable conversions because of unoptimized campaigns. But first, what exactly is an A/B Test? Click here and register […]

Top 5 Problems with Affiliate Marketing And Their Solutions

There is a reason why affiliate marketing, despite being a very powerful way of earning money online and in spite of proving itself for more than a decade as a legitimate business, still leads to many novices failing and giving up – it’s because there are a number of problems that need to be hurdled […]