Whether you’re running an online store, selling your services online, or offering an affiliate’s products to other people, the most important asset of your business is your email marketing list. However, the past few years have seen rise to a number of trends that veteran email marketers failed to anticipate, thereby affecting their ROI. Here […]
As far as email marketing is concerned, one of the most harmful things you can do is to send your newsletters to the wrong people. The term “wrong” can be interpreted in a handful of ways – people who already have the product or service that you are marketing, people who belong to a different […]
All email marketing service providers, at least ones that do care about their customers, take great pains to ensure that bounce management is handled carefully, without sacrificing any efficiency on either side. Email bounces are particularly dangerous, especially if they happen in large numbers, which could result in ISPs permanently blocking the user from sending […]
Google’s video-streaming and sharing site Youtube is one of the most trafficked websites on the Internet, and the amount of time each user spends on the network is significantly more than the amount they spend on other networks, by virtue of videos having the tendency to keep them glued to the screens. Click here and […]
Make no mistake about it; e-mail is still the most powerful marketing channel today. However, social media is also showing their worth, and it’s foolish to only pick e-mail exclusively when you can be using social media as an additional or complementary channel for marketing. Currently, the two most viable social networks out t here […]
